Sebastián Ibarra Albornoz Email & Phone Number

Santiago, Cl

Chile

- Led a diverse team to optimize shipping processes and drive profitability, developing strategic initiatives for enhanced recovery.- Delivered data-driven solutions for regional competitiveness through impactful data-centric recommendations and influencing stakeholders.- Executed data monetization strategy through a subscription program, establishing a new revenue stream and leveraging data assets for enhanced financial growth and seller engagement.

Santiago, Santiago Metropolitan, Chile

- Lead digital products creation that allows to Marketplace 1P & 3P sellers to discover new business opportunities. - Identify user trends and behaviour to capitalize it in order to boost experience and increase engagement of sellers with the Marketplace.- Planning and implementation of sprints, managing engineers and software developers tasks to deliver new functions or tools with a properly time to market.

Santiago, Santiago Metropolitan, Chile

- Develops strategic and operational planning for Costa Rica's business, using market research and data analysis to improve decision-making (sales mix, pricing, promotions).- Successfully define a profitable data-driven commercial strategy, aligning several stakeholders’ perspectives, using structured analysis and business cases.- Leads consulting for Costa Rica's business, generating projects to improve processes, refine data, design commercial actions and define an optimal product portfolio.

Las Condes, Región Metropolitana De Santiago, Chile

- Design, management and implementation of improvement initiatives for Non-Linear products (VoD, Reverse EPG and Mobile App), including negotiation with internal areas to prioritize based on impact on final user and cost analysis.- Successfully coordinates cross-functional partners (Development, Q&A, Engineering, CX, Content, Marketing), consolidating technical inputs such as commercial needs to perform product improvements- Achieves to increase user consumption of Non-Linear products, reaching 128% more hours and 87% more views in VoD, based on quality measurement, content analysis and targeted communication.

Santiago Province, Chile

- Develops quantitative models (e.g. propensity score, clustering) to boost tickets sales by personalization of marketing campaigns, including experimental analysis (design, KPI definition, measurement and insights communication).- Coordinates with several areas an end-to-end process including business requirements, feature engineering, analysis, periodic delivery and results presentation to main business stakeholders.- Persuaded business stakeholders on machine learning value by great storytelling, understanding main interests and focus on sales drivers.

Provincia De Santiago, Chile

- Responsible of redesign and implementation of productivity improvement projects of operative employees, adding new technology to their daily tasks.- Successfully identify main gaps between design and user experience by data analysis and on-field research, incorporating insights on negotiation to improve mobile app with developers.- Designed dashboard of new tools usage and main KPIs, including stakeholders vision and users main needs.

Santiago, Chile

Thesis project named: Strategy for personalizing and managing web advertising campaigns in a financial retail- Develops customer identification project, using web interaction patterns.- Generates differents key performance indicators to manage web customers. - Achieves great customer understanding, with relevants insights about the web behavior to improve advertising customization, using statistical and data mining models at SPSS.

Santiago, Chile

-Promotions and prices tracking report, follow-up of initiatives implementation status.-Data analysis and data support for decision making about design and execution of pricing, promotions, and supply chain strategies. -Negotiation and follow up within different projects and coordination between Marketing, Sales, and Logistic departments.

Santiago, Chile

Courses Taught2015 SpringMarketing I - Professor Ricardo Montoya, Ph.D2015 Fall Analysis and Financial Mathematics - Professor Claudio Jiménez2014 SpringOperations Management II - Professor Marcelo Olivares, Ph.D2014 FallApplied Econometrics for Business and Economics - Professor Benjamín Villena, Ph.D2013 Spring Probability and Statistics - Professor Joaquín Fontbona, Ph.D2013 Fall Economics - Professor Cristina Holuigue

Santiago, Chile

Commercial area | Department of Banks, Retail, Industry, Mining and Service companies-Gathering data of customer's accounts to develop Share of Wallet-Analyze business opportunities and identify clients with more than one decision maker (same client with different business)Strong use of MS Excel.