Irina Barskiy

Irina Barskiy Email and Phone Number

Entrepreneur, Marketing & Growth Leader | Brand | E-Commerce | D2C | CPG | eRetailer Media @ Danone
Paris
Irina Barskiy's Location
New York, New York, United States, United States
Irina Barskiy's Contact Details

Irina Barskiy personal email

Irina Barskiy phone numbers

About Irina Barskiy

Digital marketing strategy & eCommerce expert that has demonstrated versatility across a range of marketing specialties. My breadth of experience also enables me to adapt quickly to changing needs. I have in-depth knowledge in key marketing specialties: - eCommerce Strategy (Owned sites, Amazon.com and other third party marketplaces)- eRetailer Marketing - Amazon Ads, Walmart WMC Ads, Instacart Ads, Criteo, Citrus Ads, PromoteIQ / Kroger)- Customer Acquisition / Media Buying- Analytics- Affiliate Marketing- SEO & SEM- Retention: Email Marketing & CRM- Social Media- Re-targeting and behavioral marketing - Multichannel acquisition and budget management- Landing Page and Conversion Funnel Optimization- Mobile Marketing- Startups and corporate marketing- CRO ( Conversion Rate Optimization)- Growth Hacking- UX / User ExperienceI always have my ear to the ground for new challenges. Let's chat!➡ irinabarskiy[at] gmail [dot] com

Irina Barskiy's Current Company Details
Danone

Danone

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Entrepreneur, Marketing & Growth Leader | Brand | E-Commerce | D2C | CPG | eRetailer Media
Paris
Website:
danone.com
Employees:
10
Irina Barskiy Work Experience Details
  • Danone
    Director Of Digital Demand Generation (Eretail Media)
    Danone Jun 2022 - Present
    Paris, Fr
    Leading our eRetailer marketing strategy across our full portfolio of brands in the food & beverages space including: - Yogurt (Oikos, Activia, Light & Fit, Danimals, Two Good, Silk, So Delicious)- Plant Based (Silk, So Delicious, Follow Your Heart)- Beverages (Stok, International Delight, Dunkin)- Horizon Organic- Happy Family/Happy Baby/Aptamil- Evian Waters
    View
  • Danone
    Sr. Manager Of Ecommerce Marketing (Eretailer Marketing)
    Danone May 2017 - Jun 2022
    Paris, Fr
    Managing CPG eCommerce strategy and marketing across full portfolio of brands on retailer sites including Amazon Fresh, Amazon.com, Instacart, Walmart, Criteo, PromoteIQ/Kroger and other online grocery players.Brands include: Stok, Horizon Organic, Silk, Evian, International Delight, Oikos, Activia, Light & Fit, So Delicious, Two Good, Wallaby and more.
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  • Danone
    Portfolio Strategy & Planning Manager (Ecommerce + Discount Stores + Club)
    Danone Feb 2017 - May 2017
    Paris, Fr
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  • Danone
    Head Of Growth & Acquisition
    Danone May 2015 - Feb 2017
    Paris, Fr
    Danone Nutricia Early Life Nutrition is part of Danone Group. Our aim is to improve the nutrition and health of moms and babies from the first day of pregnancy to age two through our science-based products and services. Our products are backed by the research and development capability of more than 400 employees in our research centers around the world.Now part of Happy Family Brands (https://happyfamilybrands.com/)
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  • Pink Owl Media / Irinabarskiy.Com
    Ceo
    Pink Owl Media / Irinabarskiy.Com Sep 2011 - Present
    New York, Ny, Us
    Pink Owl Media is a full service digital marketing strategy firm based in NYC specializing in customer acquisition, eCommerce, customer engagement, data & UX analysis, email marketing, affiliate marketing, and social media.Specialties include: eCommerce, Health, and Tech (D2C and eRetailer Media)
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  • Babo Botanicals
    Marketing & Ecommerce Consultant
    Babo Botanicals Dec 2015 - Aug 2016
    New York, New York, Us
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  • Flatrate Moving®
    Global Marketing Director
    Flatrate Moving® Jan 2014 - May 2015
    Bronx, Ny, Us
    FlatRate Moving was founded in 1991 with one goal in mind - to bring integrity back to the moving industry. How did we do it? We introduced something no one else could offer: a guaranteed, all-inclusive, one-price move.With offices internationally including New York, Los Angeles, San Francisco, Miami, Denver, Washington D.C., London and Singapore, we strive to make your local, national, or international moves as stress-free as possible.
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  • Hickies
    Marketing Ecommerce Consultant
    Hickies Jun 2014 - Dec 2014
    Brooklyn, Ny, Us
    HICKIES created an elastic lacing system that replaces traditional shoelaces and turns any sneaker into a slip on. You can customize your footwear and never tie or untie your shoes again! Visit http://hickies.com LACES OUT, HICKIES IN! Turn your kicks into slip-ons. Ditch the bows and customize your kicks.
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  • Supplet
    Marketing Consultant
    Supplet Jan 2014 - May 2014
  • Mommycoach Inc.
    Marketing Consultant
    Mommycoach Inc. Nov 2013 - Jan 2014
    MommyCoach is the first live video coaching and counseling platform connecting moms with questions and challenges to experts who have solutions. We are making expert consultations affordable, convenient and efficient to all parents, when they need it, where they need it.Our network of coaches have a wide range of expertise, organized into the four categories: Diet and Nutrition, Life and Work, Health and Fitness and Parenting and Education. We care about providing a helping hand to guide moms through the journey of being a woman, a mother and a partner
  • The Cools
    Director Of Marketing
    The Cools Jun 2013 - Nov 2013
    New York, Ny, Us
    The Cools is a New York-based fashion startup located in the heart of SoHo, and we are revolutionizing luxury eCommerce. Our site offers an entirely new shopping experience focused on the discovery of amazing fashion, design, and art. Users can buy directly from brands, connect with tastemakers, and showcase their unique sense of cool.
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  • Totsy
    Director Of Marketing
    Totsy Mar 2010 - Mar 2013
    New York, Ny, Us
    Totsy is a private sale web-site focused on the parenting segment. Members get up to 90% off on amazing brands.
    View
  • Iron Traffic
    Email Marketing Manager
    Iron Traffic Apr 2006 - Mar 2011
    New York, Ny, Us
    Email marketing and list management. Developing various campaign strategies and identifying the target audience for a particular media campaign. Experience with whitelisting and ISP management.
    View
  • Colormegorgeous.Com
    Founder
    Colormegorgeous.Com Oct 2006 - Sep 2009
    ColorMeGorgeous.com is an online beauty community that gives members access to forums, product reviews, expert skincare and makeup advice, fun monthly contests + more.
  • Communications Magazine
    Editorial Assistant
    Communications Magazine May 2005 - Mar 2006

Irina Barskiy Skills

Email Marketing Online Marketing Digital Marketing Lead Generation Seo Sem Marketing Mobile Marketing Online Advertising Affiliate Marketing E Commerce Social Media Social Media Marketing Marketing Strategy Start Ups Crm Integrated Marketing Multi Channel Marketing Direct Marketing B2b Marketing Entrepreneurship Media Buying Online Lead Generation Web Analytics Ppc Customer Acquisition Social Networking Sales Landing Page Optimization Analytics Marketing Management Web Marketing Digital Strategy Google Adwords Interactive Marketing Digital Media Google Analytics Affiliate Management Mobile Advertising Display Advertising Product Marketing Conversion Optimization Strategic Partnerships Search Advertising Organic Search Acquisition Marketing Search Engine Optimization Viral Marketing Social Marketing Amazon

Irina Barskiy Education Details

  • Baruch College
    Baruch College
    Marketing Management

Frequently Asked Questions about Irina Barskiy

What company does Irina Barskiy work for?

Irina Barskiy works for Danone

What is Irina Barskiy's role at the current company?

Irina Barskiy's current role is Entrepreneur, Marketing & Growth Leader | Brand | E-Commerce | D2C | CPG | eRetailer Media.

What is Irina Barskiy's email address?

Irina Barskiy's email address is ir****@****non.com

What is Irina Barskiy's direct phone number?

Irina Barskiy's direct phone number is +191797*****

What schools did Irina Barskiy attend?

Irina Barskiy attended Baruch College.

What are some of Irina Barskiy's interests?

Irina Barskiy has interest in Children, Eating, Yoga, Marketing, Reading, Fitness, Running.

What skills is Irina Barskiy known for?

Irina Barskiy has skills like Email Marketing, Online Marketing, Digital Marketing, Lead Generation, Seo, Sem, Marketing, Mobile Marketing, Online Advertising, Affiliate Marketing, E Commerce, Social Media.

Who are Irina Barskiy's colleagues?

Irina Barskiy's colleagues are Yufan Wang, Brandon Evans, Mba, Sphr, Ricardo García Trujillo, Marlon M Dos Santos Santos, Maria Lara Cardo, Lucky Luciano, Anil Devaiah.

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