Behzad Ghotbifar is a Product Manager at Pen Students.
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Product ManagerPen StudentsTehran, Ir -
Search Engine Optimization SpecialistPen Students Nov 2023 - Present● I focused on optimizing both on-page and off-page SEO elements to elevate organic rankings and drive increased traffic for the company's websites. My efforts extended to building high-quality internal and external links, strategically enhancing referral traffic to augment online visibility.● I proficiently conducted comprehensive keyword research using leading tools such as Ahrefs, Moz Pro, SEMrush, and KW Finder. Through this analysis, I identified target keywords and opportunities, enabling the optimization of content and pages around these keywords to secure higher positions in Google search results.● I developed and executed SEO-centric plans based on thorough competitor and audience analysis. This involved crafting optimized blog posts to not only improve search rankings but also enhance overall user engagement.● Utilizing tools like Google Analytics, Google Search Console, and Google Trends, I meticulously monitored key performance indicators (KPIs) such as traffic, rankings, and conversions. This data-driven approach allowed me to identify SEO opportunities and recommend strategic improvements based on analytical insights.● I seamlessly collaborate cross-functionally. An integral aspect of my role involved effectively explaining SEO concepts and strategies to non-technical teams and stakeholders, ensuring a shared understanding and alignment across the organization. -
Freelance Wordpress DeveloperFreelance Jan 2014 - Present● Developed over 20 custom WordPress sites and WooCommerce online stores for small businesses and entrepreneurs.● Created SEO optimized, high performance themes focused on speed and mobile optimization. Achieved high GTmetrix and Google PageSpeed scores.● Built custom features and functionality into existing WordPress sites through developing plugins and widgets using Elementor and custom code.● Worked closely with clients from initial consultation through launch and maintenance. Provided ongoing support and theme customizations to enhance user experience.● Researched latest web design trends and WordPress best practices. Continuously expanded skills and knowledge of WordPress development to deliver exceptional value to clients.
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Wordpress DeveloperArtbees Feb 2022 - Nov 2022● Developed and maintained JupiterX-Core and Sellkit plugins, optimizing performance and adding new features to enhance user experience.● Contributed to ongoing development and maintenance of the JupiterX Theme, one of the highest selling WordPress templates globally.● Created complex custom Elementor widgets to extend functionality of WordPress sites built with JupiterX.● Authored educational blog articles on latest web design best practices, trends and techniques. Articles aimed to instruct and assist WordPress users and designers.● Followed security best practices such as input validation and encryption to build secure, threat-resistant WordPress solutions. Stayed up-to-date on latest methods to protect against web vulnerabilities and attacks.● Collaborated with a globally distributed team of developers and designers. Coordinated efforts to ensure timely, high-quality delivery of WordPress solutions. -
Wordpress Developer And Seo SpecialistModakala May 2016 - Aug 2022● Designed and developed new WordPress plugins and themes to enhance website functionality and user experience. Created SEO-optimized, high-speed, lightweight themes from PSD files.● Customized WooCommerce themes and built custom Elementor widgets based on client specifications. Developed custom plugins to add unique features to WordPress sites.● As a leader of the content creation team, I orchestrated robust SEO strategies aimed at enhancing online visibility and increasing organic traffic. Utilizing advanced keyword research tools, I conducted in-depth analyses to identify target keywords, ensuring that our content aligned seamlessly with search engine algorithms.● I played a crucial role in developing and implementing an editorial calendar, streamlining the content creation process. I actively mentored and trained team members, fostering a collaborative environment focused on producing content that was not only SEO-optimized but also high-speed and lightweight.● My expertise extends to the meticulous management of internal and external backlink strategies, bolstering the site's authority and elevating search engine rankings. Additionally, I took the lead in overseeing ad campaigns, ensuring their alignment with broader SEO goals and consistently driving positive outcomes.● Beyond these responsibilities, I maintained a vigilant eye on the overall SEO health of the site, implementing continuous monitoring and optimization measures. My commitment to staying abreast of the latest SEO trends and steadfastly implementing best practices underscores my dedication to achieving and surpassing organizational objectives.
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Search Engine Optimization ExpertSib Talayi Hooshmand (Apple.Ir) Apr 2017 - Feb 2018● Optimized on-page and off-page SEO to improve organic rankings and traffic for company websites and blogs. Built high-quality internal and external links to drive referral traffic.● Conducted keyword research using Ahrefs, Moz Pro, SEMrush, and KW Finder to identify target keywords and opportunities. Optimized content and pages around target keywords to rank higher in Google search results.● Developed and executed SEO content strategy based on analysis of competitors and audience. Wrote optimized blog posts and website copy to improve search ranking and engagement.● Leveraged Google Analytics, Google Search Console, and Google Trends data to monitor KPIs like traffic, rankings, and conversions. Identified SEO opportunities and recommended improvements to strategy based on analytics.● Strong critical thinking and time management skills with ability to collaborate cross-functionally. Explained SEO concepts and strategies to non-technical teams and stakeholders.
Behzad Ghotbifar Education Details
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Computer Science -
Master Of Business Administration - Mba
Frequently Asked Questions about Behzad Ghotbifar
What company does Behzad Ghotbifar work for?
Behzad Ghotbifar works for Pen Students
What is Behzad Ghotbifar's role at the current company?
Behzad Ghotbifar's current role is Product Manager.
What schools did Behzad Ghotbifar attend?
Behzad Ghotbifar attended University Of Tabriz, Islamic Azad University, Science And Research Branch.
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