Iben Anthonsen Email & Phone Number

Egtved, Dk

Hammel, Region Midtjylland, Danmark

I run my own little business "Hestetrailer Hjælp" helping people and horses with horsetrailer issues.I am a specialist since 2012 in training/teaching horses (and owners) to load into the horse trailer.I also rent out my own horse trailer and assist with transporting horses.

Horsens

Sales and business development of Kragborg Råfoder in Denmark.At Kragborg Råfoder we produce top quality raw food (BARF) for dogs and cats. The food is made solely from Danish animals and fulfills the highest standards and requirements.My areas of respnsibilities include:Optimising internal processesDevelop sales and relationships with our distributors in DenmarkCreate and develop the company's Facebook siteMaintain and develop the website and webshop (news, products, improve user experience)Create and develop email-lists for email marketingProjects:Decrease huge transportation costs by implementing a new system (using our own truck) >> Result: 40 % saved and better internal production flowCreate and optimize pricing strategy including analysis of costs, margins and integration into C5 >> Result: Clear pricing structure and easy overview in C5. Knowledge about cash cows and margins. Reduction in costs by negotiating with suppliers.

Aarhus

A big part of my job is to research and develop the market, and our value proposition through constant sparring with customers and the product/technical division. I have created good results and knowhow by being good at communicating and understanding the needs of the potential segments.I have designes and helped with creating brochures about technical data, user manual, installation guide as well as documents for data statistics and inventory about the sensors.I handle selling our unique wireless sensors and indoor climate meters in Denmark and promote our products to target groups. As it is a relatively new and small company few things are fixed and I am good at being flexible and adapt to changes and spotting possibilities.I work independently with frequent sparring with my colleagues. I made the first sales in the company. In the beginning we had no products to show so my job was to sell the idea and concept. I deal with two areas: Food Safety and Temperature as well as Indoor Climate.Through my research and customer interviews we have gained the necessary information to understand these target groups and this has lead to a specialized product and very good feedback from the customers.I focus on relationship building with the customers and it has resulted in great results and feedback:Customers told us, that what had been the best part og our solutions were my emails with interpretations of the data of the sensors, that showed malfunctions and irregularities with several of their machines. My "extra service" emails helped to develop a better value proposition, so we also sell the data and service of monitoring with sensors, and not only hardware and a unique online platform.

Aarhus

The main task was to develop sales and marketing performance, but I also handled many administrative tasks and B2B and B2C sales. Project manager for creating a new website and optimize online sales ie. through newsletter campaigns. It resulted in 70 % increase in online sales 2013-2014 and newsletter signups went from ~100 to ~1700 with great feedback from the customers.Personal selling in the shop, via phone and email. In my time I developed many good relationships with new and existing customers and increased their loyalty and turnover.Often the customers were very busy and there were 2-3 waiting, but I was good at always being friendly, patient and giving good service, and many clients appreciated that and recommended us to others.Project selling of cleaning machines and equipment for new sites/new companies that needed everything. Consultancy, offers, negotiation, delivery and after sales/follow up. Often with very tight deadlines so I cooperated closely with my colleagues to make it - and we had good success doing it.Working closely with my colleague, I analysed and implemented several LEAN changes to improve customer satisfaction as well as improve the cash flow.We revised the whole company to cut costs and streamline procedures, which meant ~40 % less on salary, faster delivery and 10 % saved on costs. Sales increased 5-10 % and profit margin the same. All done "while" handling sales, marketing and other projects, but the results were very satisfactory.

Århus

• Optimization of the webshop with more products and SEO.• Technical sales and consultancy of cleaning machines to B2B and B2C in the shop and by phone and mail.• Project leader of task to get cheaper housing leases. Analysis of demands and prices and meetings with landlords. The result was better and smaller rooms with annual savings of 30 %.• Project leader of product management task to decrease inventory. Analysis of conditions for supply and demand for +1500 goods. Result: 25 % less inventory after 18 months and more Just-In-Time processes.

Global Business Engineer (Eksportingeniør), New Business Development

In Danish formerly known as "Export Engineer". The uniqueness of this education is that I, as a "GBE" with focus on Business Development.

Prince2 Projektleder, Project Management

6 week intensive education in Project Management followed by a PRINCE2 certification. The tools I learned serve to give better theoretical.

1 Års Studieophold, Businesss And Mechanical

Matematisk Student

Studentereksamen