Founder And Chief Marketing Officer
CurrentFirefly Photography is a Singapore-based studio specializing in professional photography and videography for corporate and consumer clients. We deliver tailored creative solutions with advanced technology for a seamless and memorable experience.Core Responsibilities:• Led finance, marketing, HR, and operations, implementing technology-driven solutions to optimize efficiency and productivity.• Built and managed strategic partnerships with major brands like SAFRA and National Day Parade (NDP), enhancing brand visibility and collaboration.• Solely managed digital marketing, including website design, SEO, and paid advertising, leading to sustained business growth.Key Achievements:• Website & SEO: Designed and optimized a WordPress website, driving 80% of new leads through Page 1 SEO rankings.• Automation: Developed a seamless booking system that automated 90% of manual processes, enhancing the customer experience.• Accounting Efficiency: Streamlined finance operations with XERO and Aspire integrations, cutting accounting time by 50% and increasing claim accuracy by 90%.• High-Profile Partnerships: Maintained a decade-long partnership with NDP, leveraging this relationship for business growth.• Industry-Leading Reviews: Achieved over 2,800 Google reviews, the highest in the industry, through a targeted feedback system.Leadership & Team Impact:• Managed a team of 15, introducing a values-driven recognition system that boosted engagement.• Co-developed an AI-Editing & QC framework, reducing editing time from 5 days to 3 hours.Tools: WordPress, XERO, Aspire, ChatGPT, Notion, Typeform, Acuity, Google Workspace