Iben Petersen Schmidt Email & Phone Number

Aarhus N

As Marketing Automation Consultant at Krifa I develop, build and execute data driven omnichannel customer journeys with personalized and relevant communication in all touch points. After having worked on customer journeys for both existing members and leads, I am now part of a passionate team that work dedicated on lead generation & nurturing - and finally conversion into lifelong members. Some of my main responsibilities are to: - Design and build end-to-end-customer journeys and automated flows for all sales funnel stages- Code segments to ensure effective, personalized, and trigger-based communication- Plan and coordinate all e-mail marketing communication to leads (using Agillic)- Ideate and take care of the 'back end' programming and integration setups on games, quizzes and surveys in Playable (formerly Leadfamly)- Test (and troubleshoot), track and evaluate campaign performances across platforms- Collect behavioral data and activate those in the design of engaging digital customer journeysAnd finally, but especially close to my analytical and into details-heart, is the ongoing optimization and quality assurance of all customer journeys and communication when it comes to e-mail design and template, segment and flow logics, overall content etc., so that our leads meet professional, coherent, and authentic communication in all touch points.

Through a hands-on learning approach, play and creation ElevAkademiet/MakerCamp.dk educates and develops children to think creatively, work collaboratively in a solution oriented manner and design and code their own innovative tech solutions. Head of all marketing activities which involve:- Development, implementation and evaluation of digital content marketing strategies, content plans, customer journeys, roadmaps etc.- SoMe: Strategy, planning and management- Content creation: Video, photo, graphics, text- Campaign planning - Online advertising (Facebook & Ads)- Community building and management- Email marketing; Mailchimp, automation etc. - Data analysis- Project management- Internal communications with employees- External communications with customers, agency and other stakeholders - PR- Website optimization (Wordpress, copywriting, SEO etc.)- Budget management and supervision

Projektansættelse

Charlotte-Området, North Carolina, Usa

- Worked very hands on with the latest branding tendencies on the American market from the agency side.- Carried out marketing tasks for up to 10 different companies in both North Carolina and South Carolina.- Research, content creation and copywriting on websites, other collateral, press releases,blogs and social media posts on Facebook, Instagram, Linkedin, Twitter, Pinterest.- Spearheaded The Agency’s own rebranding by organizing and writing content for theirnew website and collateral.- Was involved in all phases of a digital marketing strategy from initial meetings with clients, ideation, planning, creation and distribution of content, evaluation meetings with clients and adjustment of the strategy.- Social media management - Story boarding and scriptwriting for video commercials- Etc.

Aarhus

- My job in Denmark's biggest bank demands that I am solution-oriented and excellent at problem solving. The bank customers call with a variety of questions and problems and my job is to help them and solve the problems they have.- It is important to be outgoing and service minded as the emphasis is on giving the customer the best experience while solving their problem. - The phone line is open 24/7 and I am on the small team that also works the night shifts. This gives me more responsibility and I have to make independent decisions and find, sometimes alternative, solutions. I have to give excellent customer service all hours. - I am constantly on the phone with customers and this means that I talk with hundreds of different people from all over Denmark. I have to hold my head high in all situations and different types of problems and conflicts I face, work efficiently and communicate fully committed, clear and precise to the customers.

Tisvildeleje

Aarhus, Randersvej

- From this job I gained a great understanding for contact with customers and learned how to work efficiently and stay calm and smiling in a stressful and busy environment. - My job was to take the guests orders and serve their food while providing the best guest service. - The job environment and work tasks were very fast-paced. I had to be responsible and independent to make everything work, while at the same time teamwork was crucial. - The restaurant was open 24/7 and my night work and the experiences with all kinds of different customers who dined in in those hours in particular have given me great skills in conflict solving. - I was offered a promotion as hostess and also won the price for being the employee who gave the best customer service of the year.

Aarhus

- This job taught me to work very independently and often I came up with my own work tasks and solutions. - I worked in all areas in the office environment. I was responsible for meeting bookings and preparing the conference rooms before the meetings. - I also assisted the engineers and entrepreneurs on their work projects.- Further I was responsible for the maintenance of all electronic devices and machines and ordering supplies.

Aarhus

State and University Library

Master Of Arts (Ma), Media Studies, Communication And Media Studies

From my Master's degree programme in Media Studies I possess competencies in - assessing the meaning of media in a societal and cultural.

Moody College Of Communication

- Lying and Deception: This course examined lying and deception as strategic and manipulative behavior. Topics included the nature.

Bachelor Of Arts (Ba), Media Studies

In Media Studies you analyze and research target groups and audiences and their reactions to media. You learn about the strategic, legal.

English, Music And Social Studies

Activities and Societies: Party Planning Commitee - RAPTUS, Musical 2009, Annual Song Contest 2010, Seniors' Revue 2010, Student Team