Ibérica Rivera

Ibérica Rivera Email and Phone Number

Founder and Creative Director @ Hey Cyrus!
Mexico City, Mexico
Ibérica Rivera's Location
Mexico City, Mexico, Mexico
Ibérica Rivera's Contact Details

Ibérica Rivera personal email

About Ibérica Rivera

I am a results-driven, big picture and detail-oriented Marketing Professional with 10 years of international experience spanning franchise environment and multi-location organizations, in the home service industry, leasing and travel agencies, as well as political campaigns and grassroots movements. With an aptitude for managing multiple tasks simultaneously, my expertise in digital marketing, media buying and mass media communications ensures effective strategy and execution of campaigns that successfully drive leads, bookings, brand awareness and market share, on time and within budget. I pride myself on my ability to quickly build meaningful relationships with internal and external stakeholders, and have assisted, led and communicated with diverse, cross-functional teams, media vendors, freelancers and agencies to successfully executive 70+ marketing and media campaigns within the past 10 years, consistently achieving and sometimes surpassing a target ROI of 5:1. Now I am seeking a role where I can assist in the execution and delivery of campaigns that add immense value internally and positively impact the end clients.

Ibérica Rivera's Current Company Details
Hey Cyrus!

Hey Cyrus!

View
Founder and Creative Director
Mexico City, Mexico
Website:
heycyrus.com
Employees:
1
Ibérica Rivera Work Experience Details
  • Hey Cyrus!
    Founder And Creative Director
    Hey Cyrus!
    Mexico City, Mexico
  • Fiero Group
    Marketing Director
    Fiero Group Sep 2024 - Present
  • Hey Cyrus!
    Founder & Creative Director
    Hey Cyrus! Apr 2023 - Present
    Hey Cyrus! is a sustainable pet brand that co-creates accessories in partnership with artisans of the Global South, utilizing eco-friendly materials such is nopal cactus leather, zippers made out of recycled plastic and handwoven textiles.
  • Self-Employed
    Marketing Specialist
    Self-Employed Sep 2017 - Present
    • Consulted domestic and international businesses on the home service, restaurant, hospitality, and electronics manufacturing industries on brand strategy, market share, wallet share, social media marketing and strategic customer journey mapping.• Designed and launched website; oversaw and executed the email marketing, paid and organic social media and content campaign strategies for e-commerce fashion startup, resulting in thousands of average daily viewership and 9x sales in 6… Show more • Consulted domestic and international businesses on the home service, restaurant, hospitality, and electronics manufacturing industries on brand strategy, market share, wallet share, social media marketing and strategic customer journey mapping.• Designed and launched website; oversaw and executed the email marketing, paid and organic social media and content campaign strategies for e-commerce fashion startup, resulting in thousands of average daily viewership and 9x sales in 6 months.• Led communications and project operations with international wholesale suppliers, indigenous master artisans and design agencies for e-commerce product start ups• Consulted with CEO and founder of Black economic empowerment social media app BEAN on brand awareness, download growth strategy and national and international PR and communications strategy, which resulted in 10,000+ downloads in 6 months through organic reach, as well as media and podcast appearances for the founder in the US and Colombia.• Created and led virtual marketing workshops for a network of 100+ independent travel agents, coaching them on digital marketing, personal branding and online sales frameworks and methodologies. 20+ pieces of feedback were documented, resulting in five core ideas that the group took ownership of through an action plan.• Co-lead the ideation, strategy and execution of PR and social media campaigns of a bilingual, international grassroots movement and rally that gathered local (Puerto Rico) and international attention from major networks such as The Grio, Telemundo, El Nuevo Dia, Primera Hora and Chicago's La Raza, public statements from the governor of Puerto Rico Pedro Pierluisi, and support from prominent cultural bearers and civic leaders. The campaign resulted in $36,000+ raised in 5 days. Show less
  • Kiddie Kredit
    Marketing Lead
    Kiddie Kredit Aug 2023 - Apr 2024
  • The Givers
    Marketing Consultant & Founder
    The Givers Aug 2018 - Dec 2022
    Greater New Orleans Area
    The Givers is my way to give back and support those who serve and fight for their communities, and to discover the leaders of tomorrow. If you believe in a brighter future because you are actively creating it, and need help amplifying your voice to reach out like-minded individuals, we would be honored to talk with you and support your efforts. We do that by using the power of internet searches, online and mobile advertisement and social media to spread well crafted, visually stunning and… Show more The Givers is my way to give back and support those who serve and fight for their communities, and to discover the leaders of tomorrow. If you believe in a brighter future because you are actively creating it, and need help amplifying your voice to reach out like-minded individuals, we would be honored to talk with you and support your efforts. We do that by using the power of internet searches, online and mobile advertisement and social media to spread well crafted, visually stunning and effective messages that will attract the funds, donations, signatures and/or votes that your cause and ideals needs to affect change. Show less
  • Juxta Nation
    Marketing And Sales Director
    Juxta Nation Jan 2022 - Nov 2022
    Mexico
    Co-lead Juxta Nation's mission of empowering indigenous craftswomen and preserving their cultural heritage through sustainable fashion, fair trade, design innovation and access to global markets. Working in a horizontal leadership model alongside the 48 Maya craftswomen and the nonprofit who co-own the social enterprise, together we:• Expanded sales channels to multiple stores and prestigious trade shows in Mexico and the US, resulting in a 75% increase in sales.• Led the creative… Show more Co-lead Juxta Nation's mission of empowering indigenous craftswomen and preserving their cultural heritage through sustainable fashion, fair trade, design innovation and access to global markets. Working in a horizontal leadership model alongside the 48 Maya craftswomen and the nonprofit who co-own the social enterprise, together we:• Expanded sales channels to multiple stores and prestigious trade shows in Mexico and the US, resulting in a 75% increase in sales.• Led the creative direction of multi-media content creation and live workshops in English, Spanish, and Tsotsil Maya, facilitating deeper connections with diverse audiences. This resulted in a 57% increase in social media engagement and a 117% growth in web traffic. Secured media coverage, editorials and collaborations with renowned publications, bloggers and influencers, like Condé Nast's Architectural Digest and Vogue Business, Caras, Meow Mag, Libération and L’Officiel of France, El Heraldo and El Universal of Mexico.• Established collaborations with global brands such as Disney, Lacoste and the Smithsonian and independent artists and designers from the US, Mexico, France, Chile and Colombia. This amplified the brand's mission, leading to 63% increase in brand, commercial and creative partnerships. Show less
  • Find My Business
    Digital Marketing Consultant
    Find My Business Jan 2018 - Dec 2021
    Greater New Orleans Area
    Is your website generating you leads and sales? Most businesses have it all wrong when it comes to websites and digital marketing, they focus on pretty looks and page views when they should be focussing on leads, sales and profit.Iberica Rivera is an New Orleans-based digital marketing consultant that specializes in generating leads, sales and profit for high ticket b2b businesses.While other web design agencies focus on pretty looks and page views, Iberica focuses on driving… Show more Is your website generating you leads and sales? Most businesses have it all wrong when it comes to websites and digital marketing, they focus on pretty looks and page views when they should be focussing on leads, sales and profit.Iberica Rivera is an New Orleans-based digital marketing consultant that specializes in generating leads, sales and profit for high ticket b2b businesses.While other web design agencies focus on pretty looks and page views, Iberica focuses on driving leads, sales and profits. This is done by providing the following services: · Search Engine optimization· Google Adwords· Facebook advertising· Content marketing and content creation Show less
  • Lush Lawn
    Marketing Director
    Lush Lawn 2012 - 2017
    Rochester Hills, Mi
    • Boosted website traffic by creating an integrated social media strategy.• Directed successful SEO and link-building campaigns to increase the website’s credibility and drive traffic.• Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.• Boosted conversion rates through innovative customer relationship building and landing page optimization.• Created effective messaging using language, graphics and marketing… Show more • Boosted website traffic by creating an integrated social media strategy.• Directed successful SEO and link-building campaigns to increase the website’s credibility and drive traffic.• Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.• Boosted conversion rates through innovative customer relationship building and landing page optimization.• Created effective messaging using language, graphics and marketing collateral.• Developed partnerships with local businesses to secure third party promotions.• Wrote off-site SEO content such as press releases, guest blog posts and informational articles.• Entered and assigned new leads using CRM tools.• Wrote press releases and media advisories for event announcements and public relations efforts.• Reviewed and edited blog posts to guarantee high content quality.• Devised email strategies, including segmenting strategies, welcome email auto responders and training drip campaigns.• Compared agency and vendor marketing expenses against established budgets.• Managed project deadlines and monitored milestones through completion stage.• Coordinated with internal business divisions, agencies, and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.• Proofed and approved production and printing drafts of promotional materials.• Completed quarterly sales forecasting and monthly financial reviews.• Coordinated and participated in promotional activities and trade shows.• Identified value propositions and key messages for all of the company’s marketing campaigns.• Preserved brand integrity by monitoring the consistency and quality of marketing content. Show less
  • Landmark Management Group
    Leasing Agent
    Landmark Management Group 2008 - 2009
    Kissimmee, Fl
    • Maintained a sufficient number of units so that they were market-ready at all times.• Completed final move-out walk-throughs for tenants.• Introduced and monitored effective lease renewal programs.• Carefully screened applicants for tenancy.• Verified that all customer complaints were handled promptly and appropriately.• Communicated effectively with owners, residents and on-site associates.• Followed up on delinquent tenants and coordinated collection procedures.•… Show more • Maintained a sufficient number of units so that they were market-ready at all times.• Completed final move-out walk-throughs for tenants.• Introduced and monitored effective lease renewal programs.• Carefully screened applicants for tenancy.• Verified that all customer complaints were handled promptly and appropriately.• Communicated effectively with owners, residents and on-site associates.• Followed up on delinquent tenants and coordinated collection procedures.• Evaluated and recommended changes in rental pricing strategies.• Monitored the timely receipt and reconciliation of rent collections in accordance with landlord and resident statutes.• Communicated with landlord regarding building and tenant issues.• Scheduled contractors for maintenance issues.• Maintained original leases and renewals for the management office.• Delivered emergency 24-hour on-call service for any tenant issues.• Communicated regularly with key on and off-site tenant contacts to achieve satisfaction with building and services.• Coordinated with janitorial and engineering staff on maintenance and upkeep. Show less
  • Hard Rock Cafe Cartagena
    Sales Representative
    Hard Rock Cafe Cartagena Sep 2007 - Jan 2008

Ibérica Rivera Skills

Powerpoint Online Marketing Graphic Design Event Planning Photoshop Web Design Market Research Integrated Marketing Seo Statistical Data Analysis Facebook Online Advertising Microsoft Office Marketing Wordpress Customer Service Email Marketing Teamwork Public Relations Marketing Communications Adobe Creative Suite Statistical Modeling Creative Problem Solving Organization Skills

Ibérica Rivera Education Details

Frequently Asked Questions about Ibérica Rivera

What company does Ibérica Rivera work for?

Ibérica Rivera works for Hey Cyrus!

What is Ibérica Rivera's role at the current company?

Ibérica Rivera's current role is Founder and Creative Director.

What is Ibérica Rivera's email address?

Ibérica Rivera's email address is ib****@****ail.com

What schools did Ibérica Rivera attend?

Ibérica Rivera attended Oakland University, Universidad De Cartagena - Colombia.

What skills is Ibérica Rivera known for?

Ibérica Rivera has skills like Powerpoint, Online Marketing, Graphic Design, Event Planning, Photoshop, Web Design, Market Research, Integrated Marketing, Seo, Statistical Data Analysis, Facebook, Online Advertising.

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