● Ensure all communications align with the company's brand identity.● Manage the Company’s issues and crisis communications preparedness and governance by developing response materials for emerging issues and reputational threats as well as implementing frameworks for response with local and global teams, and external agencies.● Analyze the needs and objectives of the business unit regarding enhancing brand impact or recognition through corporate social responsibility (CSR) activities, and establishing communication strategies or campaigns.● Create content, articles, speeches, and other materials necessary for the company's publication, campaigns, or internal (intranet) monthly newsletter. Include reviews of the proposed content and design materials from third parties. ● Build and maintain relationships with media journalists, distributors, customers, and other key stakeholders.● Organize and coordinate press conferences, media events, and promotional activities.● Actively joins the Task Force for various company campaigns such as Go Green Team, Innovation Influencers, and the Unauthorized Sales Channel (USC) socialization project on social media.

● Internal (Employee) Communication: Monthly Internal Newsletter, various activities, and internal campaigns● Employee Relations: Collaboration with HR Team● Handling Crisis● Media Relations● Prepares Corporate's statement, speech, and talking points● Handling Corporate Social Responsibilities (CSR)● Hosts (as MC) for company's events

● Edits monthly corporate publication (HUB Newsletter) with relevant topics, news and promotions; readership of 25,000 Members.● Develops corporate brand activation during 2015 annual distributor gathering (9000+ nationwide attendance) by filling 5 booths with 2 days worth of activities and programs, developing themes, and selecting branded apparels for a 15-model fashion show.● Develops marketing tools which include: flyer, mini diary, catalog, booklet, roll-up banners, photo shoot, promotional video. Coordinates vendors, suppliers, event organizers and talents. Translates English materials into Bahasa Indonesia and vice versa.● Fields sponsorship proposals and be the contact point for product positioning partnerships. Supervises more than 80 marketing and promotion events in more than 10 cities.● Creates monthly employees'​ health training (Healthy Active Lifestyle program, Employees'​ SKIN Spa session).● Hosts (as MC) for company's events.

● Host for Weekend Show (Senandung Cinta; Kirim Salam/Request Hours) and Malam-Malam (Late Night Show)● Host for Lika-Liku Usaha Baru Podcast Show; a podcast program with UMKM theme on Ruang Siar Juara Podcast Channel, available on Spotify (since April 2021)

● Hosted wedding ceremonies and other events.

● VO Host for Tune Up - MNC Auto & Gadget, every Monday-Friday 9.30PM

● Generated 100+ promotional ideas over 10-month period.● Sourced and evaluated over 15 vendors and contractors for promotional projects consideration. ● Collaborated interdepartmentally in setting up, implementing and evaluating promotional budget.● Managed relationship with 100+ tenants for LOTTE Shopping Avenue's voucher payment system and Late Night Sale events.● Monitored competitive retail establishment industry landscape.● Hosted (as MC) for company's promotional and CSR events.

✪ Supervisor, Advertising and PromotionOctober 2010 - July 2013● Administered company's social media (Facebook, Twitter & Instagram) campaign. Promoted events, offers, and online gimmicks (quizzes & contests). Increased Twitter followers by 5x to more than 14,000 and Facebook fans by 130% to 4,600.● Organized off-air promotional events, such as frequent shopper gathering, press conference, contest on special occasion (i.e., Valentine), and joint–function partnering with IPMI (Ikatan Perancang Mode Indonesia).● Hosted (as MC) company’s promotional events, such as 3-Day Special METRO Spring 2010 and Festival Tenun: Keindahan Dalam Keragaman Fashion Show (with Garuda Indonesia, Cita Tenun Indonesia & Priyo Oktaviano as the clients), Press Conference and Grand Opening Fashion Show of METRO Ciputra World Surabaya (January 2012).● Handled PR - Media Monitoring and Media Relations.✪ Supervisor, Children, Toys and Stationery DepartmentMarch 2010 - October 2010● Supervised 6 staffs and more than 20 Sales Promotion Girls/Boys.● Collaborated with more than 20 suppliers and vendors for stock keeping, and coordinated on store promotions.● Reported directly to Store Manager on monthly sales and periodic sales events.● Entrusted by upper management to represent METRO in charity events and corporate contests.✪ Management TraineeJanuary 2010 - March 2010● Learned different aspects of business and operational activities in the retail industry through rotational program, technical and self-development trainings as well as on-the-job practice.

✪ Radio AnnouncerDecember 2005 - April 2012● Hosted Weekend Morning Show (2010-April 2012) the Beat Box program (2009-2010), Enjoy Jakarta program (2007-2009), Sky Lounge program (2007), and Khatulistiwa Flight program (2006-2007).✪ Assistant Creative Director & TrafficSeptember 2007 - January 2010● Acted as producer of programs, scriptwriter, reporter, and web content manager.● Prepared commercial logs, traffic orders and traffic reports.