• Spearheaded and executed end-to-end activations for both in-house and client brands, resulting in a substantial increase in their brand visibility, online reach and targeted market penetration.• Orchestrated impactful international client relations, advising on brand strategies, conducting discovery sessions, and crafting compelling pitch decks, leading to 4 major partnerships resulting in considerable increase in client’s revenue.• Led the successful launch of an in-house brand… Show more • Spearheaded and executed end-to-end activations for both in-house and client brands, resulting in a substantial increase in their brand visibility, online reach and targeted market penetration.• Orchestrated impactful international client relations, advising on brand strategies, conducting discovery sessions, and crafting compelling pitch decks, leading to 4 major partnerships resulting in considerable increase in client’s revenue.• Led the successful launch of an in-house brand, specializing in staff augmentation services, overseeing marketing strategies, SEO plans, and website improvements.• Applied data-driven insights to refine marketing approaches, contributing to enhanced client outcomes. Show less

• Successfully launched the My Jubilee App across four digital platforms, orchestrating a 2-month campaign that included collaborations with influencers such as Junaid Akram and Sunil Munj, resulting in 100+ daily app downloads• Strategically executed an extensive radio campaign, spanning 13 channels, with a focus on maximizing exposure during peak drive times to amplify the My Jubilee App's launch• Collaborated with a Digital Marketing agency to develop and execute monthly content… Show more • Successfully launched the My Jubilee App across four digital platforms, orchestrating a 2-month campaign that included collaborations with influencers such as Junaid Akram and Sunil Munj, resulting in 100+ daily app downloads• Strategically executed an extensive radio campaign, spanning 13 channels, with a focus on maximizing exposure during peak drive times to amplify the My Jubilee App's launch• Collaborated with a Digital Marketing agency to develop and execute monthly content calendars, optimizing campaigns for enhanced online presence, brand awareness, engagement, and alignment with campaign objectives• Conducted a lead generation campaign on Facebook and Instagram, consistently delivering 30-40 daily leads for home and health insurance, while providing real-time feedback for media targeting optimization• Spearheaded Jubilee's WhatsApp Business Account (WABA) launch, imprinting the customer’s website journey on to WhatsApp to ensure an optimal customer experience• Actively engaged in the overhaul of the company's official website to align with SECP guidelines and incorporate contemporary web design themes, resulting in improved user experience and compliance• Orchestrated end-to-end production of Digital Video Commercials (DVCs) to amplify My Jubilee App’s awareness and reach campaign for Father’s Day and Independence• Managed proactive booking of newspaper spaces, overseeing content selection, and ensuring seamless publication through effective agency coordination• Strategically identified and branded office spaces, overseeing measurements, design creation, printing, and installation for impactful visual representation Show less

- Led the ideation, planning, and implementation of NowChayn, the first international multi-lingual meditation app, while streamlining development and decreasing timelines without sacrificing quality.- Optimized outreach for the eventual app launch through SEO and SEM strategies, utilizing market and competitor trends analysis and consumer demographic insights.- Formulated long-term brand strategies and marketing plans that increased client's social media reach through strategic… Show more - Led the ideation, planning, and implementation of NowChayn, the first international multi-lingual meditation app, while streamlining development and decreasing timelines without sacrificing quality.- Optimized outreach for the eventual app launch through SEO and SEM strategies, utilizing market and competitor trends analysis and consumer demographic insights.- Formulated long-term brand strategies and marketing plans that increased client's social media reach through strategic collaboration with Content, Creatives, and Performance Marketing teams. Show less

- Facilitated a successful CSR initiative by conducting a soft skills session for students at Hunar Foundation via Zoom, benefiting all interns involved- Conducted extensive research and recommended a cutting-edge website layout that adhered to industry standards both nationally and internationally- Utilized strong attention to detail and language proficiency in proofreading crucial notices and documents- Showcased excellent writing skills in drafting impactful press releases that… Show more - Facilitated a successful CSR initiative by conducting a soft skills session for students at Hunar Foundation via Zoom, benefiting all interns involved- Conducted extensive research and recommended a cutting-edge website layout that adhered to industry standards both nationally and internationally- Utilized strong attention to detail and language proficiency in proofreading crucial notices and documents- Showcased excellent writing skills in drafting impactful press releases that helped drive brand awareness and engagement. Show less

- Conducted a survey to gain in depth information regarding the product offerings amongst the consumers- Devised a B2C marketing plan based on the insights obtained

- Business Development Intern: Worked as an intern in business development, where I gained experience in developing public relations plans, corporate profiling, and policy analysis.- Public Relations Plan: Mobilized and led a team of six individuals to develop a comprehensive 10-stage public relations plan for Engro's prospects in their upcoming greenfield projects, which helped to improve the company's brand image and reach.- Corporate Profile: Compiled a concise corporate profile for… Show more - Business Development Intern: Worked as an intern in business development, where I gained experience in developing public relations plans, corporate profiling, and policy analysis.- Public Relations Plan: Mobilized and led a team of six individuals to develop a comprehensive 10-stage public relations plan for Engro's prospects in their upcoming greenfield projects, which helped to improve the company's brand image and reach.- Corporate Profile: Compiled a concise corporate profile for Engro Energy Limited, showcasing the 11 projects that its four companies had undertaken so far, highlighting their successes and contributions to the energy sector.- Policy Analysis: Attended two workshops organized by Think Tank to discuss the Alternate Renewable Energy Policy 2019 and helped amalgamate recommendations from these workshops to draft a document for submission to the Government of Pakistan. Show less

- Conducted interviews with a team of 40 students to gauge their knowledge and awareness of environmental issues.- Successfully executed multiple plantation drives and awareness campaigns, effectively utilizing a budget of Rs 110,000.- Forged strategic partnerships with prominent companies such as Reckitt Benckiser, K-Electric, Bank Al-Habib, and Ismail Industries to drive greater impact.- Leveraged Rs 380,000 in funding from these partnerships to plant over 900 trees and organize… Show more - Conducted interviews with a team of 40 students to gauge their knowledge and awareness of environmental issues.- Successfully executed multiple plantation drives and awareness campaigns, effectively utilizing a budget of Rs 110,000.- Forged strategic partnerships with prominent companies such as Reckitt Benckiser, K-Electric, Bank Al-Habib, and Ismail Industries to drive greater impact.- Leveraged Rs 380,000 in funding from these partnerships to plant over 900 trees and organize awareness-raising activations on the issue of climate change and its consequences. Show less

- Managed a group of 7 interns and 30 special atheletes - Interviewed 30 special athletes and their respective sport's coaches and articulated relevant information in the SOP database for the upcoming Special Olympics Dubai 2018-19