* Creating, edit, and manage the production of digital content that is consistent with Sipay brand, style, and tone.* Changing the public perception of a brand. * Identifying all the potential areas Sipay's must invest in to get noticed.* Identifying clear objectives for a branding project before it is launched. * Thinking up ways to make the brand stand out and be different from competitors.* Analysing the effects of any marketing campaigns.*… Show more * Creating, edit, and manage the production of digital content that is consistent with Sipay brand, style, and tone.* Changing the public perception of a brand. * Identifying all the potential areas Sipay's must invest in to get noticed.* Identifying clear objectives for a branding project before it is launched. * Thinking up ways to make the brand stand out and be different from competitors.* Analysing the effects of any marketing campaigns.* Ensuring that marketing and advertising agencies respect the brand purpose and guidelines throughout every communication. * Representing the company at creative meetings as well as events. * Evaluating the reaction to marketing campaigns. * Aligning the company around the brand’s direction, choices and tactics.* Liaising closely with customers & licensors presenting product & marketing plans.* Managing, creating and delivering high quality and effective marketing materials in-house that aligns correctly with the overall brand strategy. * Ensuring that every project runs as smoothly as possible with no dramas along the way. * Managing a team of marketing people who have diverse specialities. * Involved in the production of digital adverts, online campaigns as well as newspaper and magazine advertisements. Show less