• Developed a marketing plan to organize and automate marketing actions resulting in an increase in both productivity and efficiency limiting the time spent on creating and scheduling marketing templates, social media posts, and advertisement content.• Conducted market research in order to establish market positioning, identify target audiences, and set specific objectives and goals determined by both internal and external factors.• Implemented a competition-based pricing strategy (competitive pricing) to persuade and convert potential leads to repeat customers.• Directed online advertising campaigns including Facebook, Twitter, LinkedIn, and Google Ads to increase site reach by over 500 percent.• Partnered with graphic design team to develop and distribute marketing templates made to attain, nurture, and convert leads.• Designed and administered marketing kits to clients which led to an increase in customer satisfaction and support.• Established an internal system within the company connecting the marketing department to both sales and production departments through the use of CRM systems.• Worked with both the marketing and sales departments to integrate their funnels into one another.• Generated more than 500 leads through online research, referrals, and data collection via company website.• Introduced new and modern tools such as LinkedIn Sales Navigator to expand the company’s reach to leads across the globe.• Cooperated with production and research and development departments to initiate both a company and product redesign.• Proposed marketing messages focusing on aspects and issues not directly related to the Automotive industry such as philanthropic efforts and environmental consciousness.• Identified upcoming trends in the Aftermarket Automotive Parts industry leading to advancements in online and digital sales outlets.

• Attracted more followers to clients’ social media accounts by posting, interacting, and tracking social media analytics resulting in increased brand exposure and sales. • Kickstarted and maintained PPC campaigns to attract more users to the client and encourage them complete an action. • Created both print and digital brand materials such as promotional items, fliers, and posters to promote clients’ products and services. • Collaborated with social media influencers and photographers to create marketable content for clients to use across their social media and websites. • Developed marketing campaign reports to keep clients up to date on how their marketing dollars are being spent, and what is their ROI.