Managed the off-plan and secondary property market teams

Managed a team of 50 employees leading the sales and marketing initiatives for the entire product portfolio including 3 international beverage brands; Vittoria Coffee, Bataa Water and Santa Vittoria across premium key accounts in 100+ different outlets. • Launched Bataa water and Santa Vittoria product ranges to the market; rolled out annual sales roadmap strategy GCC markets achieving over 1.3 million AED in sales across 8 months• Worked with the local MD and Vittoria Coffee franchise team in Australia to develop and implement market entry, growth and pricing strategies to increase the brand footprint thus increasing the portfolio of clients by 35% across 6 month period • Created tailored proposals for formal tendering purposes to present to c-suite decision makers winning prestigious key accounts such Emaar Hospitality Group and Gates Hospitality contributing to 30% of total revenue• Facilitated product training to 400 F&B staff; senior, mid-management and junior level employees• Hosted Vittoria Coffee exhibition stand at Gulfoods convention• Managed the entire P&L across all brands

Responsible for developing and implementing the growth strategy for a business centre which occupies an entire building in JLT. Key accounts included Kimberly Clark MENA, Duracell, Proctor & Gamble, Oxford University Press.• Designed e-Commerce platforms to leverage sales of businesses packages, office space and subscriptions• Managed relationships with General Managers and Department Managers to up sell business services and renew contracts achieving annual occupancy rates from 65% to 90% within the first year of employment• Developed and managed relationships with external brokers from leading brokerage companies to create leads and convert prospects• Worked directly with CEO and marketing teams to develop marketing strategies and initiatives to increase sales resulting in 85% of new client acquisition • Managed a 4 million AED marketing budget

Sold retail, commercial and residential units across the Damac Properties portfolio to HNWI’s from diverse backgrounds. • Managed a team of 11 Relationship Managers/Sales Managers being named the top performing team for 4 months during my tenure • Chaired daily meetings with sales team to assess targets, regularly performing sales training and achieving targets by securing over 200 Million AED of sales within first 3 months • Researched, organised and took part in various road shows/property exhibitions such as Cityscape Dubai/Kuwait and independent business owner conventions in India/Pakistan which generated 150 million AED in property sales