Ibrahim Farag Email & Phone Number

London, Gb

London, United Kingdom

Marketing:• Shaped and evolved the marketing strategy of Air France and KLM’s frequent flyer programme, Flying Blue, for 1.5 million members within the UK and Ireland. • CRM - Utlising data to develope marketing retention strategies that are targetted at different customer segments with relevant campaigns and communications. • Directly responsible for developing, implementing, managing, and measuring all online and offline marketing activity within the loyalty programme including… Show more Marketing:• Shaped and evolved the marketing strategy of Air France and KLM’s frequent flyer programme, Flying Blue, for 1.5 million members within the UK and Ireland. • CRM - Utlising data to develope marketing retention strategies that are targetted at different customer segments with relevant campaigns and communications. • Directly responsible for developing, implementing, managing, and measuring all online and offline marketing activity within the loyalty programme including emails and social media.• Responsible for the program's performance and revenue share KPI within the UK and Ireland.• Leading marketing campaigns for the Air France, KLM, Delta, and Virgin Atlantic corporate loyalty programme (bluebiz.com) and responsible for English copy on website and email comms. ▪ Reporting on campaign results and KPI achievements to senior management rest of the business.▪ Leading discussions with stakeholders on European level on future improvements and sharing best practices with global Flying Blue teams. ▪ Brand ambassador for Flying Blue and Bluebiz, aligning look/feel/tone of voice of all marketing collateral in the UK and Ireland.PR:• Managing the PR strategy for Air France & KLM and day-to-day relationship with PR agency• Air France and KLM’s point of contact for media and press in the UK and Ireland. • Writing and distributing press releases.• Building and maintaining relations with local airports and partners. Show less

London, England, United Kingdom

• Designing and creating relevant and timely collateral that promote the services and products of Air France, KLM, and Delta Air Lines to corporate and trade clients via various online and offline channels.• Suggesting topics, writing copy, and managing local B2B/B2T newsletters. • Working with Sales colleagues on communication plans for business priorities. How to communicate what and when. • Working within brand guidelines to produce online and offline marketing… Show more • Designing and creating relevant and timely collateral that promote the services and products of Air France, KLM, and Delta Air Lines to corporate and trade clients via various online and offline channels.• Suggesting topics, writing copy, and managing local B2B/B2T newsletters. • Working with Sales colleagues on communication plans for business priorities. How to communicate what and when. • Working within brand guidelines to produce online and offline marketing collateral. • Active role in the rebranding of Bluebiz (Corporate loyalty programme) with HQ team in Amsterdam.• Managing and planning local Bluebiz communications from concept to delivery. • Lead external marketing relationships with partner airlines, Virgin Atlantic & Delta Air lines, to propose and execute communications plan to Bluebiz members. • Managing external stakeholder relations with marketing collateral design and production agencies. • Introduced new and effective methods of engaging with trade, leisure, and corporate partners to drive commercial business objectives. Show less

London, United Kingdom

• Schedule and deliver marketing campaigns in line with agreed plans and budgets across offline and retail channels.• Manage the company's largest marketing campaign from early concept stage through to completion and results analysis.• Monitoring customer segment performance and analysing test results in order to tailor promotions and messaging to maximise revenue and customer retention across the segment/worth model.• Communicate all plans to other departments and… Show more • Schedule and deliver marketing campaigns in line with agreed plans and budgets across offline and retail channels.• Manage the company's largest marketing campaign from early concept stage through to completion and results analysis.• Monitoring customer segment performance and analysing test results in order to tailor promotions and messaging to maximise revenue and customer retention across the segment/worth model.• Communicate all plans to other departments and ensure that all marketing activities are coordinated, communicated, and agreed.• Recommend and deliver new initiatives to take advantage of market opportunities.• Proofreading of marketing collateral. Show less

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Bachelor’S Degree, Business, Management, Marketing, And Related Support Services