Ibrahim Kattan Email & Phone Number

Experienced Impact-Driven Strategist with a focus on Brand & MARCOM Strategy and Execution for over 11 years.Recently served the Saudi Public Sector across various areas, some of which include:❖ Lead a complicated Operation of documenting +1,200 tourism product in KSA across 11 destination in a record time of less than 5 weeks (2024)❖ Developed a Communication Strategy and Risk & Mitigation Plan related to a successful IPO (2024). ❖ Crafted the Media Appearance Strategy for a key leadership member, which was well received and applied across other leaders in the organization (2023). Other Brand & MARCOM Experiences: ❖ SAUDIA Group: Managed multiple strategic equity building files, including Influencing SAUDIA SkyTrax rating, which has advanced 11 positions in the 2023 ranking. Led driving the brand sentiment KPI, which was placed as a strategic KPI across SAUDIA C-Level leaders (2022 – 2023). ❖ Pure Consulting: Lead a segmentation study used for successfully achieving an aggressive national participation target; co-managed the development of three sectors' strategies that have been widely implemented; develop a consumable economic literacy program for the Saudi general public; and established & managed the Research Function for a public housing entity (2018 - 2022). ❖ Alshiaka – Dunia Alaswaf: Established and lead the operations of a new pilot business “tailored thobes” as part of the company’s aggressive growth strategy (2017 – 2018). ❖ Lead multiple research studies; co-developed multiple brand and marketing strategies; and managed the execution work for reputable private and public sector brands (2013 – 2017).