Digital Marketing Executive
CurrentAs a Digital Marketing Executive at NWC Education, a globally recognized educational consultancy, I lead initiatives to drive strategic growth and maximize engagement across our UK, Bangladesh, and Nigeria offices. In my dynamic role, I oversee a broad range of digital marketing operations to ensure high-impact outcomes:Ads Manager: Oversee Google and Meta ad campaigns to boost brand awareness, generate leads, drive calls, and support other targeted actions.Lead Generation & Distribution: Spearhead lead generation from various digital channels, optimizing their distribution and follow-up processes for efficient conversion.Team Supervision: Guide and support our caller team to ensure consistent, high-quality client communication and service.Content Calendar Management: Strategically plan and maintain a monthly content calendar to align with our marketing goals and drive sustained audience engagement.Google Business Profile Optimization: Optimize our Google Business Profile to improve local search performance and accessibility.Content Supervision: Collaborate with content creators to develop high-quality, audience-centric materials that resonate with our prospective students and clients.Marketing Strategy Development: Craft and implement innovative marketing strategies, backed by data-driven insights, to align with business goals and market demands.Performance Analysis & Reporting: Conduct in-depth analyses and performance reporting on campaigns, leveraging insights for continuous improvement and enhanced ROI.
