- Lead and inspire a team of designers and marketers in creating impactful A+ content and product listings for our company on Amazon.- Manage relationships with 2 outsourced agencies to ensure seamless collaboration and delivery of high-quality marketing assets.- Conduct AB testing, analyze data, and implement strategies to enhance product visibility and drive sales on Amazon.- Optimize listings using Amazon SEO techniques for maximum discoverability and conversion.**Results-Driven Marketing Professional | Transforming Products into Success Stories**

Leading a team of 5+ that is specialized in Marketing, Social Media, Graphic Design, and Video Production to achieve clients and agency goals!- Lead eCommerce Marketing efforts that increased monthly sales from 5K to 100k in 6 months- Supporting multiple businesses (at least 15 at any given time) across a number of verticles with their digital strategy, developing a variety of assets and content formats across web, social and email, using platforms such as MailChimp, Adobe spark and Wordpress.- Building Marketing Strategies and tactics including landing pages, SEM, PPC, SMM, SEO, CRO, Lead Generation, Content, Email Marketing & Automation.- Creating and managing both Google Ads and Facebook/Instagram/LinkedIn paid marketing campaigns with a minimum monthly budget of 25k - Continuosly improving ROI by testing and optimising campaigns and scheduling posts via Hootsuite- Tracking all website traffic, conversion points and sales by using an arsenal of tools including SEMrush, Google Analytics, Tag Manager and Search Console, offering and implementing changes based on Data and deep analysis.- Scoping out brand new websites for clients including sitemap creation, site structure, metadata input, imagery options etc.- Developing on and off-page Search Engine Optimization (SEO) strategies to build authority and rankings around traffic-generating keywords, utilising short-tail and long-tail terms, covering all customer intent phases.- Develop and implement digital marketing campaigns in order to hit agreed commercial metrics (Leads, Profit, ROI, Key Risk Measures).- Participate in the hiring comittee of the agency along with the CEO, to meet and evaluate new candidates.

Lead digital production process; website builds, project kickoff, designs, development, QA and launch• Was able to manage the limited team to launch the eLearning project in 12 months (3 months less than expected).• Created and supervised project schedules, status reporting, work plans and budgets• Lead production process; Preproduction, filming and post production.• Drove marketing plan, developed digital advertising campaigns • Collaborated with stakeholders, creative development team and tech team to produce high quality, exclusive digital content• Conducted independent research and created detailed reports examining technology, trends and consumer insights• Designed and implemented organizational policies and procedures to ensure Aljazeera community standards were adhered to

Created and implemented editorial content calendars, managed content and designed marketing campaigns• Led digital marketing strategy, produced performance driven campaign and utilized marketing automation tools for effective product branding • Developed, refined, updated and managed social media product plan increasing leads by 300%• Trained and managed social media team; developed and implemented organization’s social media policies and procedures• Provided clear and transparent project updates to team members and stakeholders

Managed live, semi-live and pre-recorded productions; oversaw post-production process and ensured accurate and timely project completion • Monitored and reported content marketing metrics, showed continuous improvement of content strategy based on analytics• Collaborated with production team, created and implemented strategic content plans and supported business goals • Wrote and edited blog posts, social media, website, press releases, marketing briefs, email graphic briefs and content, effectively communicated to company’s target audience