Ibrahim Shabassy Email and Phone Number

Responsible for managing the 18 Distributors sales force in Alex, Delta and Canal regions (14 gov.) and directing them to achieve ROI pre set sales budgets, projected profits and company market objectives. To agree the sales volume, margin and mix with the SD – IFFCO EGYPT and deliver the resulting figures through the efficient management of my regional and specialized team with the assistance of his… Show more Responsible for managing the 18 Distributors sales force in Alex, Delta and Canal regions (14 gov.) and directing them to achieve ROI pre set sales budgets, projected profits and company market objectives. To agree the sales volume, margin and mix with the SD – IFFCO EGYPT and deliver the resulting figures through the efficient management of my regional and specialized team with the assistance of his support function. Show less

Reported to CEO and Manage 4 distributors directly.• Monitored the regions of Sudan and Libya.• Outlined country strategic and tactical business plans including sales, marketing and income plans till the end result.• Managed distributor development.• Controlled the distributors’ business with the assistance of market managers.• Utilized Retail Audits for identifying Gaps and opportunities and chalking out plans for closing them.• Implemented procedures and reports for… Show more Reported to CEO and Manage 4 distributors directly.• Monitored the regions of Sudan and Libya.• Outlined country strategic and tactical business plans including sales, marketing and income plans till the end result.• Managed distributor development.• Controlled the distributors’ business with the assistance of market managers.• Utilized Retail Audits for identifying Gaps and opportunities and chalking out plans for closing them.• Implemented procedures and reports for planning and controlling sales, stock and marketing activities.• Oversaw marketing and sales efforts to achieve pre-planned results.• Analyzed all fresh business opportunities including food services, and tenders.• Inaugurated new markets and businesses. Show less

• Report to Business Head and manage 6 direct and 100 indirect employees.• Manage the markets of Algeria, Libya, and Sudan.• Introduce country strategic and tactical business plans including of sales, marketing and profitability.• Supervise distributor development and direction.• Manage distributor activities, both directly and indirectly.• Employ Retail Audits to identify Gaps and opportunities and implementing plans for nullifying them.• Configure procedures and… Show more • Report to Business Head and manage 6 direct and 100 indirect employees.• Manage the markets of Algeria, Libya, and Sudan.• Introduce country strategic and tactical business plans including of sales, marketing and profitability.• Supervise distributor development and direction.• Manage distributor activities, both directly and indirectly.• Employ Retail Audits to identify Gaps and opportunities and implementing plans for nullifying them.• Configure procedures and reports used for planning and controlling of sales, stock and marketing activities.• Guide marketing and sales efforts keenly to achieve pre-determined targets.• Scrutinize every new business opportunity including New Channels and New products.• Explore new markets and businesses.• Setting Product mix strategy region and market wise.• Setting Distribution Mix strategy • Pricing • Budgeting and forecasting (Strategic and Tactical)• Responsibility over Marketing Budget for the region (Up to 8 Mil AED) for ATL and BTL activities• Involved In RTM project in designing the business process and reporting modules. Show less

Responsible for managing the national sales force in Sudan and directing them to achieve pre set sales budgets, projected profits and company market objectives.To agree the sales volume, margin and mix with the GM – Elie Group and deliver the resulting figures through the efficient management of my specialized team with the assistance of his support function.

Responsible for managing the national wholesale sales teams in Alex, Delta and Canal (14 gov.) and directing them to achieve pre-set sales budgets, projected profits and company market objectives.Product Range: All Mansour Distribution company MDC local & imported products such as Philip Morris international brands of cigarettes (Marlborro, Merit, LM, etc).

Responsible for managing and directing the international sales throughout the MENA, EA, (GCC, Lebanon, Jordan, Yemen, Syria) and exploring new potential markets In Africa (Ghana, South Africa, Ethiopia, Libya, Tunis, Morocco), Ukraine,Russia, and Uzbekistan.

Responsible for the Libyan market based in Tripoli.• Started up and organized the introduction of the Cadbury’s brand of chocolate and confectionery in the Libyan market.• Restructured the sales organization, route assignation, and sales strategies, thereby increasing sales volume achievement of Libyan branch by 300%.• Achieved highest ever volume achievements of Cadbury’s range of products for a single branch.• Recommended a new performance standard for the distributor’s sales… Show more Responsible for the Libyan market based in Tripoli.• Started up and organized the introduction of the Cadbury’s brand of chocolate and confectionery in the Libyan market.• Restructured the sales organization, route assignation, and sales strategies, thereby increasing sales volume achievement of Libyan branch by 300%.• Achieved highest ever volume achievements of Cadbury’s range of products for a single branch.• Recommended a new performance standard for the distributor’s sales force.• Comprehensively review the clients and develop new ones.• Managed to place Cadbury’s products in the forefront of competition to make significant impact in confectionery market. Show less

Responsible for 12 governorates distribution operations.• Established and restructured the entire operation and sales force.• Reorganized and recruited the right people for the job and assigned the available sales force.• Organized the entire staff to operate as a team and achieved overall budget.• Developed the entire budget and setup a new strategy on how to achieve it through proper route schedule for each salesman.• Created the most successful team for all Cadbury’s… Show more Responsible for 12 governorates distribution operations.• Established and restructured the entire operation and sales force.• Reorganized and recruited the right people for the job and assigned the available sales force.• Organized the entire staff to operate as a team and achieved overall budget.• Developed the entire budget and setup a new strategy on how to achieve it through proper route schedule for each salesman.• Created the most successful team for all Cadbury’s branches and several time rewarded for it.• Achieved targets beyond company’s expectations and doubled sales within six months.• Penetrated areas that were never listed within a survey plan and surprised management with the outstanding performance.• Overall performance turned a loosing branch into the most profitable and highly exemplary way of operation.• Highest market share was Delta branch for entire Egypt• Succeeded to run the business through a reputable distributor in the whole Delta, which ensured the maximum coverage and the optimum profit. Show less

Responsible for managing most critical tasks throughout Cadbury products launch to the Egyptian market.• Established operations from scratch and built the leading brand.• Achieved company’s sales targets.• Launched products after products to establish brand leaders not only in term of names but also sales volume.• Achieved the highest sales record in the company and successfully contributed to make Cadbury as market leader and household brand name.• Achieved and excellent In… Show more Responsible for managing most critical tasks throughout Cadbury products launch to the Egyptian market.• Established operations from scratch and built the leading brand.• Achieved company’s sales targets.• Launched products after products to establish brand leaders not only in term of names but also sales volume.• Achieved the highest sales record in the company and successfully contributed to make Cadbury as market leader and household brand name.• Achieved and excellent In Store presence VS competitors and eliminated OOS.• Established a comprehensive and updated section file, which became a roll model in the company. Show less