Covering English West Africa. Ghana, Sierra Leone, Gambia & Liberia.

- Spotting trends & opportunities that add value to the organization and align with its vision, mission, and internal capabilities. Total contribution to sales from new business hit 16% in 2014.- Developed successful contract manufacturing partnership with strategic manufacturers of Pharmaceutical end-user products in the MENA regions. - Supplier acquisition – managed the full cycle from initial contact & negotiations to invoicing.- Launched AMBAMED (New Co.) to market new non-core products and create a new channel for growth- Market research and feasibility studies on “white space markets” (Africa: Sudan, Tanzania, Uganda, Kenya & Libya) resulting as a $12M, as well as, “LEVANT markets” (Lebanon, Syria & Iraq) resulting as a $2.9M, through a Saudi Arabian export sales hub. - Expanded Direct Distribution Network throughout the Kingdom (6 new distribution centers) - Managed a team of 2 – Brand Manager OTC & and BD executive- Improved Customer Contracts to drive performance and mitigate risk- Reported on macro-economic, regulatory, and Geo-political changes that could have meaningful impact on the business.

- Managed corporate re-branding project which included design of new corporate logo and identity, trademark registration, team orientation, and final execution. - Managed a team of 3 – 1 Content & 2 Public Relations Officers- Senior Representative for (PSI) Medical conferences, Exhibitions contact with legislative bodies, customs authorities, and potential sub-distributors. o International Participation's: 1) Arab Health Conference & Exhibition, Dubai-UAE. 2) MEDICA, Dusseldorf-Germany. 3) CPHI, Paris-France. 4) Africa MedExpo. 5) Maghreb MedExpo.o National Participation's: 1) First Saudi International Regulatory and Registration Conference (SFDA). 2) Saudi Pharmaceutical International Conference & Exhibition. 3) The Annual Saudi Society of Nephrology at King Faisal Specialist Hospital (KFSH). 4) The Scientific Programs of Riyadh Medical Complex. 5) The Saudi Pediatric Association Conference and Exhibition. 6) Military Medicine Conference. 7) Pharmacy College graduation at King Abdul-Aziz University, Jeddah.- Managed and executed: CSR campaigns e.g. Saudi school anti smoking program. Campaign included information sessions conducted by medical professionals alerting pupils as to the harmful health effects of smoking.

- Devised and monitored annual marketing budgets.- Devised and monitored marketing plans for 17 brands – 8 of which were category leaders. - Managed (as acting) the performance of 3 Marketing Executives including target setting & performance reviews.

- Managed all corporate events including Arab Health (2005, 2006, 2007, 2008).- Developed, along with respective brand managers and product Managers, Go-to market strategy including market launch plans.- Assessed the Saudi Arabian market vis-a-vis GCC, North African, and Middle East (MENA) regional Trade and accordingly recommended pricing. - Planned and oversaw the execution of Key Product Launches with exceptional marketing ROI on A&P.- Formulated plans for brand acquisitions with purpose and their entry into market through direct distribution and wholesale channels, and successfully hired advertising agencies for desired campaigns and visibility strategies.

- Conceptualized advertising campaigns for (RIYAD Bank), administered day to day briefs and communications between client and agency.- Market Research.