Digital Marketing Assistant
Current- Launched a comprehensive brand awareness campaign through strategic social media content marketing, significantly boosting the company's online visibility and engagement.- Conducted meticulous analysis of competitor and niche market social media accounts to inform and optimize content creation for maximum engagement.- Optimized lead nurturing with MailChimp email automation, using segmentation and personalized content to speed up the sales funnel.- Created and optimized an email marketing automation workflow with If/Then triggers to optimize leads through the marketing funnel- Performed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts using Ahrefs- Created Targeted Audiences for PPC ads to optimize the company’s ROI on their Ad Spend