WieeMedia is an online performance marketing agency, operates as a Brand name, we are focused on acquisition campaigns targeting the MENA region.As a founder and early-stage decision-maker, I took the role of leading the company into the journey of building a top niche performance agency focusing on generating revenue by planning and executing to meet the short-term and long-term objectives.

Leading a team of specialists and performance-based media buyers in the financial industry.My responsibilities as a head of media are:• Building 360 campaigns and leads funnels.• Develop effective media buying strategies for the department.• Hands-on implementing the strategies to reach the department targets.• Lead the team and manage the campaigns together on a daily basis.• Sit up the monthly targets.• Report to the top management directly.Skills:• Team player with professional leadership skills.• Analytical thinking and quantitative skills.• Understanding the advertising metrics, and traffic sources.• Building multi-layer funnels.• Building re-targeting / audience segmentation lists based on the data.• Experience working with most of the biggest traffic sources.• Experience working with ad-trackers/ pixel trackers/ BI tools and integrations.

Senior digital marketer/ media buyer specialized in performance-based marketing in the financial industry. Mainly I develop and implement effective campaigns along with buying strategies starting from traditional to programmatic.Responsibilities:• Develop effective media buying strategies.• Negotiate on behalf of my agents with various media companies.• Plan and implement media strategies to reach the targeted audience.• Manage and optimize campaigns daily.• Monitor costs, ROI, and ROAS.• Onboard and bring new traffic channels.• Build funnels/ landers/ pre-landers and lead capture.Skills:• Analytical thinking and quantitative skills.• Understanding advertising metrics CPM, CPC, CPL, CPA, and CPI.• Understanding online ad bidding and auctions mechanism.• Experience working with SSPs / DSPs and Ad servers.• Experience working with ad-tracking/ performance tracking platforms like Voluum.• Experience working with BI tools such as Funnel.io / Google Data Studio/ Microsoft Power BI.

Digital marketplace that connects advertisers and publishers to serve video and display ads on publishers properties.Responsibilities:• Inventory management (Video, Display & Native) across the MENA region and CEE.• Collaborating with media planning and sales team, informing strategy and programmatic media buying best practices.• Trafficking programmatic and direct campaigns at Google Ad-manager, AppNexus and Oath.• Building and launching cross-device campaigns.• Maintaining relationships with publisher networks and sites to grow access to high quality inventory.• Monitoring ad delivery and discrepancies across multiple measurement platforms.• Contributing to process efficiency, overall product growth and innovation.• Handling the supply-side financial matters.Skills:• Analytical thinking and quantitative skills.• Mastering Moat and IAS: Brand Intelligence & Analytics.• Experience working with different types of inventory, video, native and display.• Understanding of online ad formats and specs including video, mobile and native.• Understanding online ad bidding and auctions mechanism.• Understanding advertising metrics eCPM, CPM, CPC, CPL, CPA, CPS, and CPI.• Experience working with SSPs / DSPs and Ad servers.• Understanding of RTB, private marketplace and programmatic direct.• Understanding of website tracking tags (Conversion and retargeting).• High level computer skills.• HTML / PHP / JavaScript.

• Building and implementing lead-generating strategies to bring new potential publishers.• Maintaining relationships with publisher networks and site owners.• Preparing sales contracts.Skills:• Negotiating the best price, quality, and placement of advertisements.• keeping up to date with fluctuations in popularity ratings and developments in the industry.• Good data management skills.• Business meetings with prospective clients.

Sbitany Home which is a chain store in the West Bank and a daughter company of Akram Sbitany & Sons Ltd. The biggest electronic network in West Bank, Gaza & Jerusalem.Responsibilities:• Designing digital media campaigns aligned with business goals.• Designing yearly media plans with a budget between $30K ~ $40Kusd.• Establishing the company web presence to boost brand awareness.• Maintaining a strong online company voice through social media• Managing and maintaining the company Facebook PPC campaigns and lead-ads.• Competitors analysis and monitoring. • Community management.Accomplishments:• Built a strong and relevant customers base for the company social channels.• Built and implemented customer support services via the company social channels.• Built lead generating strategy through Facebook/ Instagram and emails.• Improved the company digital identity by supporting graphic designers to understand how to design for Social Media and make branded content.

• Managing the internal network for the company.• Managing the Linux Web Server.• Managing the company Websites ( Media publishing website & company profile website ).• Driving social traffic to the media website.• Simple SEO for the Media Publishing website. • Planning & Budgeting Social Campaigns. • Google Webmaster Tools.• Google Analytics.

Built Palrap.net from the scratch - PHP/HTML.As I was running the whole website, with more than 50k monthly active member and 10 moderators, I was also publishing the "hip-hop" press releases, maintaining the SEO, and doing all the retention marketing for the website.It was my first successful experience to build and manage website until I shut it down to focus on my school.