Ibrahim Bassa Email & Phone Number

Dubai, AE

Middletown, Delaware, US

WieeMedia is an online performance marketing agency, operates as a Brand name, we are focused on acquisition campaigns targeting the MENA region.As a founder and early-stage decision-maker, I took the role of leading the company into the journey of building a top niche performance agency focusing on generating revenue by planning and executing to meet the.

• Leading a team of specialists and performance-based media buyers in the financial industry.My responsibilities as a head of media are:
• Building 360 campaigns and leads funnels.
• Develop effective media buying strategies for the department.
• Hands-on implementing the strategies to reach the department targets.
• Lead the team and manage the campaigns together on a daily basis.
• Sit up the monthly targets.

• Senior digital marketer/ media buyer specialized in performance-based marketing in the financial industry. Mainly I develop and implement effective campaigns along with buying strategies starting from traditional to.
• Develop effective media buying strategies.
• Negotiate on behalf of my agents with various media companies.
• Plan and implement media strategies to reach the targeted audience.
• Manage and optimize campaigns daily.
• Monitor costs, ROI, and ROAS.

Dubai, Dubai, AE

• Digital marketplace that connects advertisers and publishers to serve video and display ads on publishers properties.Responsibilities:
• Inventory management (Video, Display & Native) across the MENA region and CEE.
• Collaborating with media planning and sales team, informing strategy and programmatic media buying best practices.
• Trafficking programmatic and direct campaigns at Google Ad-manager, AppNexus and Oath.
• Building and launching cross-device campaigns.
• Maintaining relationships with publisher networks and sites to grow access to high quality inventory.

Dubai, Dubai, AE

• Building and implementing lead-generating strategies to bring new potential publishers.
• Maintaining relationships with publisher networks and site owners.
• Preparing sales contracts.Skills:
• Negotiating the best price, quality, and placement of advertisements.
• keeping up to date with fluctuations in popularity ratings and developments in the industry.
• Good data management skills.

• Sbitany Home which is a chain store in the West Bank and a daughter company of Akram Sbitany & Sons Ltd. The biggest electronic network in West Bank, Gaza & Jerusalem.Responsibilities:
• Designing digital media campaigns aligned with business goals.
• Designing yearly media plans with a budget between $30K ~ $40Kusd.
• Establishing the company web presence to boost brand awareness.
• Maintaining a strong online company voice through social media
• Managing and maintaining the company Facebook PPC campaigns and lead-ads.

• Managing the internal network for the company.
• Managing the Linux Web Server.
• Managing the company Websites ( Media publishing website & company profile website ).
• Driving social traffic to the media website.
• Simple SEO for the Media Publishing website.
• Planning & Budgeting Social Campaigns.

Built Palrap.net from the scratch - PHP/HTML.As I was running the whole website, with more than 50k monthly active member and 10 moderators, I was also publishing the "hip-hop" press releases, maintaining the SEO, and doing all the retention marketing for the website.It was my first successful experience to build and manage website until I shut it down to.