I’m Ibrahim Mohamed, CEO and founder of Brtawi Media, where we empower charities to maximize their impact through strategic online marketing.My journey began with a passion for helping organizations reach the right audience online.Working initially as a Google Ads specialist, I quickly saw how vital digital visibility is for nonprofits trying to make a difference in crowded spaces. At Brtawi Media, we specialize in creating and managing Google Ads campaigns that drive results for charities.Our team crafts strategies to boost awareness, drive engagement, and attract support—all while letting nonprofits focus on their mission.We handle everything from keyword research to ad optimization, ensuring each campaign resonates with the target audience.Leading Brtawi Media, I’m proud to support charities in achieving long-term success online.With us, they get not only expert ad management but a dedicated partner in their mission to inspire change.
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Chief Executive OfficerBrtawi Media Mar 2021 - Present▪ Established Successful Digital Marketing Venture: Founded and nurtured a thriving digital marketing venture, catering to a diverse clientele worldwide. ▪ Demonstrated entrepreneurship and business acumen in building and managing the venture.▪ Managed Google Ads Campaigns for 50+ Clients: Devised, audited, and meticulously managed Google Ads campaigns for nearly 50 clients spanning various industries and global locations. o Showcased versatility in adapting strategies to meet the unique needs of each client.▪ Handled $120k Ad Spend, Generated Revenue: Successfully managed a total ad spend of $120k and generated multiple six figures in revenue for clients. Displayed financial acumen and a results-driven approach in optimizing ad campaigns for maximum return on investment.▪ Configured Comprehensive Google Ads Campaign Spectrum: Proficiently configured a wide range of Google Ads campaign types, including display, local, performance max, search, smart, shopping, and video. Tailored campaigns to meet specific client objectives, showcasing a deep understanding of diverse advertising strategies.▪ Transformed Ultimate Archery's ROAS from 56.81% to 171.83%: Implemented a strategic approach and rigorous experimentation to elevate Return on Ad Spend (ROAS) for Ultimate Archery from 56.81% to an impressive 171.83%. Showcased expertise in optimizing performance through Google's Performance Max campaigns.▪ Achieved 9,320.29% ROAS for BenchApp in 30 Days: Delivered exceptional results for the SaaS client BenchApp, achieving an outstanding 9,320.29% Return on Ad Spend within a brief 30-day window. Demonstrated the ability to drive remarkable value in a short time frame.▪ 6.75x Increase in Results: Successfully multiplied the results for a law firm in Saudi Arabia by 6.75x within 30 days, demonstrating efficiency in optimizing campaigns and delivering significant improvements within a constrained budget. -
Digital Marketing SpecialistDigital Plus Technology Co. Ltd Nov 2022 - Mar 2023Sudan▪ Strategic Google Ads Campaigns for Prominent Online Services: Orchestrated strategic Google Ads campaigns for seven prominent online services affiliated with key national Internet Service Providers (ISPs) such as Zain and Sudani.▪ Innovative Landing Page Development and Optimization: Developed, designed, and optimized conversion-centric landing pages, driving user engagement and interaction within campaigns. Demonstrated innovation in creating compelling user experiences to enhance overall campaign effectiveness.▪ Leveraged Google Analytics and Google Tag Manager to establish robust tracking mechanisms. Enabled continuous monitoring and data-driven optimization of campaign performance, ensuring precise measurement of key metrics.▪ Achieved a significant milestone with ad campaigns garnering an impressive 92.1 million impressions and 1.59 million clicks in total. Highlighted the effectiveness of implemented strategies in reaching and engaging the target audience.▪ Engineered a remarkable 60% reduction in Customer Acquisition Costs (CAC) for an audiobook service. Implemented a high-converting sales funnel and harnessed Google's AI capabilities for cost-effective customer acquisition.▪ Crafted compelling ad copy and executed meticulous A/B testing, resulting in optimal ad performance and heightened engagement rates. ▪ Addressed ad compliance issues, ensuring all campaigns adhered to regulatory and platform-specific guidelines. Maintained a commitment to ethical and legal standards in digital marketing practices.▪ Generated comprehensive reports for internal stakeholders, offering insightful performance analysis and actionable recommendations.▪ Collaborated seamlessly with cross-functional teams of developers and designers to align marketing strategies with technical capabilities.
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Performance MarketerAffiliate Marketing Programs Jun 2019 - Sep 2022▪ Achieved 700+ Sales on ClickBank: Successfully secured over 700 sales as an affiliate marketer on ClickBank by implementing a strategic approach that involved efficient cold email marketing techniques, well-managed Google Ads campaigns, and the creation of conversion-focused landing pages using WordPress and Elementor.▪ Implemented Cold Email Marketing Automation: Developed and optimized a streamlined cold email marketing automation system, resulting in an impressive 80% reduction in workload. o This automation system not only increased efficiency but also delivered more than double the previous sales results, showcasing a significant improvement in overall performance.▪ Utilized Data-Driven Insights for Strategy Refinement: Applied data-driven insights to continuously refine marketing strategies, leading to ongoing enhancements in sales performance.▪ Achieved Targeted Phone Calls via Google Ads: Drove targeted phone calls on a performance basis through Google Ads. o Leveraged the platform to connect with the audience effectively and convert leads into sales, demonstrating a comprehensive understanding of performance marketing strategies.
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Digital Marketing CoordinatorAloula May 2021 - Apr 2022Khartoum, Sudan- Led Digital Marketing Efforts for Aloula: Spearheaded comprehensive digital marketing initiatives for Aloula, a leading professional certification training provider and in-house corporate training firm.- Elevated Online Presence Across Platforms: Devised and implemented a strategic content plan and posting schedule, significantly enhancing Aloula's online presence on Facebook, Instagram, Twitter, and LinkedIn platforms.- Executed Impactful Email Marketing Campaigns: Orchestrated successful email marketing campaigns, ensuring targeted communication and engagement with both potential and existing clients. - Utilized SMS Marketing for Effective Outreach: Executed successful SMS marketing campaigns, leveraging direct communication channels to effectively reach the target audience and drive engagement.- Crafted Engaging Social Media Copy: Authored compelling copy for social media posts, enhancing brand messaging and driving user engagement. Contributed to creating a consistent and appealing brand image across platforms.- Key Role in Website Content Development: Played a pivotal role in the development of website content, ensuring alignment with overall marketing strategies and providing a seamless online experience for visitors.- Facilitated Collaborative Promotional Efforts: Coordinated with partner companies to secure advertising material, facilitating collaborative promotional efforts that enhanced brand visibility and outreach.- Active Participation in Stakeholder Meetings: Actively participated in meetings, providing valuable insights and updates to key stakeholders. Fostered effective communication and alignment with organizational goals.- Generated Insightful Reports: Skillfully generated reports offering data-driven insights and performance analysis. Assessed the effectiveness of marketing initiatives, enabling informed decision-making for future strategies.
Ibrahim Mohamed Education Details
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Computer Science
Frequently Asked Questions about Ibrahim Mohamed
What company does Ibrahim Mohamed work for?
Ibrahim Mohamed works for Brtawi Media
What is Ibrahim Mohamed's role at the current company?
Ibrahim Mohamed's current role is Digital Marketer.
What schools did Ibrahim Mohamed attend?
Ibrahim Mohamed attended The Future University.
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