A performance-driven and data-savvy Senior Paid Media Strategist with over 14 years of experience crafting and executing high-impact digital marketing campaigns for retail, FMCG, lifestyle and beauty brands.Possess in-depth knowledge of leading paid and organic marketing channels, including Google ads, Meta, Snapchat, TikTok and programmatic platforms, to maximize brand exposure, lead generation, and sales growth.Skilled in campaign management across various platforms (Google Ads, Facebook Ads, etc.), performance analysis, and attribution modeling. Proven track record of managing substantial budgets, delivering measurable ROI, and collaborating with cross-functional teams to achieve business objectives.Passionate about staying ahead of the latest industry trends and leveraging data insights to optimize campaign performance and maximize client satisfaction. I have proven track record of delivering impactful and innovative digital marketing campaigns for top brands across MENA, such as Essilor Middle East, Magrabi Optical, Clarins Middle East,IFFCO Group, Igloo Ice Cream, London Dairy, Malabar Gold & Diamonds, Rainbow Milk, Hayatna Fresh, Yateem Optician, Lulu Hypermarkets. He has extensive experience in programmatic buying, search engine marketing, YouTube advertising, and web analytics, as well as a strong background in paid social advertising including Meta, Snapchat & Tiktok advertising. Ibrahim is passionate about driving growth and excellence in digital marketing through data insights, creative solutions, and cross-functional collaboration..
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Senior Digital ManagerWealth Tellers Oct 2024 - PresentDubai, United Arab Emirates -
Senior Paid Media ManagerKreata Global Jun 2017 - Jul 2024DubaiDevelop Performance Marketing Strategy and Media Planning for leading business and prospects based in GCC,Singapore,Malaysia & USA • Managing Clarins Middle East,Malabar Gold & Diamonds,Essilor Luxotica,Magrabi Opticals, RAKEZ, Yateem Optician,IFFCO Group Clients,Emirates Food Industries,Hayatna Fresh. • Led the strategic media planning & multi channel digital strategy for Malabar Gold & Diamonds in all international markets including UAE,KSA,Kuwait,Qatar,Oman,Bahrain,Singapore,Malaysia… Show more Develop Performance Marketing Strategy and Media Planning for leading business and prospects based in GCC,Singapore,Malaysia & USA • Managing Clarins Middle East,Malabar Gold & Diamonds,Essilor Luxotica,Magrabi Opticals, RAKEZ, Yateem Optician,IFFCO Group Clients,Emirates Food Industries,Hayatna Fresh. • Led the strategic media planning & multi channel digital strategy for Malabar Gold & Diamonds in all international markets including UAE,KSA,Kuwait,Qatar,Oman,Bahrain,Singapore,Malaysia & USA. • Reporting, analyzing data, identifying trends and spotting opportunities for revenue growth. • Directly worked with leading data providers and executed strategy in the international market to capture different nationalities and premium HNI customers. • Developed multi-channel media plans and strategies with a $13 million budget for Clarins ME, Malabar Gold & Diamonds International, Essilor Luxottica, Transitions,Magrabi Optical,Hayatna Fresh & IFFCO group of companies.• Deploying effective E-Commerce Omni-channel management (SEM,Programmatic, Affiliate, Mobile and Social Media) through innovation and process efficiency• Handling a budget of + $10 million and managing overall performance channels budgets allocation and targets. Show less -
Digital Media ManagerKreata Global Jun 2014 - May 2017Dubai, United Arab EmiratesDrove performance across paid marketing channels• Handling LuLu Hypermarket, Friesland Campina, Rainbow Milk, Bayara Arabia ,Clarins ME, London Dairy, Igloo Ice Cream, Tifffany Break Chocolate, Noor Oil & Malabar Gold & Diamonds• Handling a budget of + $8 million and managing overall performance channels budgets allocation and targets. • Deployed media planning & digital strategy for paid social, paid search & display campaigns for LuLu Hypermarket in 10 countries.• Media… Show more Drove performance across paid marketing channels• Handling LuLu Hypermarket, Friesland Campina, Rainbow Milk, Bayara Arabia ,Clarins ME, London Dairy, Igloo Ice Cream, Tifffany Break Chocolate, Noor Oil & Malabar Gold & Diamonds• Handling a budget of + $8 million and managing overall performance channels budgets allocation and targets. • Deployed media planning & digital strategy for paid social, paid search & display campaigns for LuLu Hypermarket in 10 countries.• Media planning & strategy, Media execution for Rainbow milk digital campaigns in all GCC countries. • Helped the Friesland Campina brand(Rainbow Milk) team to achieve the market share by 80% for growth by increasing brand penetration within both Arab & Asian consumers by multichannel marketing strategy. • Successfully implemented consumer promotion campaigns for various IFFCO group brands including London Dairy, Igloo Ice Cream, Quanta Ice Cream, Tiffany Break Chocolate & Tiffany Biscuits & surpassed the sales target & increased the market share in all major markets. Show less -
Online Marketing ManagerKreata Global Mar 2013 - May 2014Cochin Area, India• Managed day-to-day client accounts and executed digital media advertising campaigns, exceeding target KPIs for Lulu Hypermarket, LuLu Mall, KDD Harvest, South Indian Bank, Joy Alukkas, Quanta Ice Cream, Police Sunglasses, Thierry Mugler.• Championed a data-driven approach, actively researching, testing, and proposing innovative strategies to improve SEO and launch high-performing PPC campaigns across Meta Ads (formerly Facebook Ads) and other social media platforms.• Drafted monthly… Show more • Managed day-to-day client accounts and executed digital media advertising campaigns, exceeding target KPIs for Lulu Hypermarket, LuLu Mall, KDD Harvest, South Indian Bank, Joy Alukkas, Quanta Ice Cream, Police Sunglasses, Thierry Mugler.• Championed a data-driven approach, actively researching, testing, and proposing innovative strategies to improve SEO and launch high-performing PPC campaigns across Meta Ads (formerly Facebook Ads) and other social media platforms.• Drafted monthly reports analyzing campaign performance & outcomes, offering actionable insights for future optimization Show less -
Digital Marketing LeadTechwyse Feb 2011 - Feb 2013Cochin Area, IndiaDrove Organic & Paid Growth• Managed the SEO activities for 100 of websites in Canada,USA &UK. Collaborated closely with managers in India and Canada.Coordinated efforts across multiple internal departments (marketing, analytics, development, etc.) and worked with account managers in Canada to complete client projects and deliver results.• Researched, tested, and pioneered SEO strategies & optimized SEM campaigns for top rankings.• Led holistic digital marketing for… Show more Drove Organic & Paid Growth• Managed the SEO activities for 100 of websites in Canada,USA &UK. Collaborated closely with managers in India and Canada.Coordinated efforts across multiple internal departments (marketing, analytics, development, etc.) and worked with account managers in Canada to complete client projects and deliver results.• Researched, tested, and pioneered SEO strategies & optimized SEM campaigns for top rankings.• Led holistic digital marketing for TechWyse.com. Achieved page 1 Google rankings for several keywords within limited duration and increased organic search traffic by an average of 250% Show less -
Seo AnalystBlazedream Technologies Pvt Ltd Apr 2010 - Feb 2011Chennai Area, IndiaLed SEO Optimization for Diverse Websites• Spearheaded the overall SEO strategy for 20+ websites encompassing various services and products.• Implemented on-page and off-page optimization techniques, leveraging an in-depth knowledge of organic optimization.• Utilized Google Analytics (GA) to meticulously track website improvements and analyze the impact of SEO efforts. • Secured page 1 Google rankings for key business keywords within six months, boosting organic search… Show more Led SEO Optimization for Diverse Websites• Spearheaded the overall SEO strategy for 20+ websites encompassing various services and products.• Implemented on-page and off-page optimization techniques, leveraging an in-depth knowledge of organic optimization.• Utilized Google Analytics (GA) to meticulously track website improvements and analyze the impact of SEO efforts. • Secured page 1 Google rankings for key business keywords within six months, boosting organic search traffic by an average of 200% and generating valuable business leads to the potential clients. Show less
Ibrahim Kutty Skills
Frequently Asked Questions about Ibrahim Kutty
What company does Ibrahim Kutty work for?
Ibrahim Kutty works for Wealth Tellers
What is Ibrahim Kutty's role at the current company?
Ibrahim Kutty's current role is Senior Digital Manager | Wealth Tellers.
What skills is Ibrahim Kutty known for?
Ibrahim Kutty has skills like Smo, Facebook Api, Web Marketing, Online Marketing, Retargeting, User Experience, Digital Media, Web Analytics, Digital Marketing, Google Adwords, Seo, Inbound Lead Generation.
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Ibrahim Kutty
United Arab Emirates -
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