Oversee sales and growth. Coordinate, assign and execute all relationship and sales promotion plans; lead staff to ensure that tasks are completed with excellence. Negotiate pricing, shipping and promotional terms to balance profitability with c-sat.

Oversee sales and growth. Coordinate, assign and execute all relationship and sales promotion plans; lead staff to ensure that tasks are completed with excellence. Negotiate pricing, shipping and promotional terms to balance profitability with c-sat.

Identify opportunities to better market this start-up beverage manufacturer in order to position the retail presence of their products. Expand distributor relationships to support different sales strategies. Cultivate new, high-value accounts.

Oversaw all regional sales and distribution. Coordinated, assigned and executed all relationship and sales promotion plans; led staff to ensure that tasks were completed with excellence. Negotiated pricing, shipping and promotional terms to balance profitability with c-sat.• Call on retail chain buyers for new product launches and promotions; Develop and execute major retail chain store programing • Manage existing business and focus on incremental business in major chain accounts (Bristol Farm Market, Vons, Gilson’s Markets, Smart & Final, 7 – Eleven etc.)• Gain and maintain strong business relationships throughout all accounts in all channels • Managed and developed a national distributor and wholesale network that includes all major distributors - LAD, UNFI, KeHE, Reliant, Kombucha on Top, Liquidlife, McClane, and regionally- DSD distributor, Haralambos Beverage Co. • Work closely with purchasing to secure monthly product orders and inventory. • Develop monthly/annually strategy with Sales distributor sales rep in field • Generate and implement sales incentives, distributor programs, trade deals and monthly focus points• Establish goals and provide sales tools and useful resources to support sales execution• Organize and participate in distributor routine route rides• Participate in Trade Shows (Expo West, etc.) • Daily use of Microsoft Excel for weekly sales reports; Word and Power Point for generating sales tools and presentations; Microsoft Outlook for scheduling and emailing; Internet Explorer, Safari and Chrome for lead development

Represented company to potential customers and promote the sale of office products and services. Cold called on decision makers, deliver sales presentations, and provide product information / competitive analyses. Actively supported business retention and expansion by providing excellent customer service.

Cultivated relationships with decision-makers. Converted prospects into clients and expanded sales territories. Grew account base and generated 44% year-over-year revenue growth in 2010 and 50% year-over-year revenue growth in 2011. Received multiple monthly and quarterly awards for exceeding sales objectives.

Rapidly learned the business; started in sales and earned promotion to assistant manager. Ensured smooth day to day operations and achievement of monthly goals. Coached / trained new team members. Won multiple “VIP Customer Service” awards based on feedback from customers, colleagues, and leadership team. Worked with regional executives to develop action plans to achieve margin, revenue, and volume goals.

As a paid volunteer, helped launch a nonprofit organization (Eat UP Café youth community center) while attending college. Co-developed operational procedures and trained new employees. Sourced and hired musicians and entertainers for monthly community events.