WRK+ (Work Plus) is a master brand for (The GrEEK Campus and MQR Co-working Spaces), an Egyptian enterprise real estate company.The GrEEK Campus provides office spaces in two distinct complexes situated in the Downtown and West districts of Cairo.In addition, MQR Co-working spaces offer fully equipped offices, meeting, training, and shared spaces in over ten locations throughout Egypt. Together, these offerings establish the largest entrepreneurship community in the MENA region.Joined WRK+ as a Head of Technology, I oversee two key functions: Digital Products and IT. I have successfully assembled a team of Product, IT, and Business Analysis professionals, as well as collaborating with digital agencies. Through these partnerships, we have developed digital products that facilitate the digitalization of operations, thereby enhancing the efficiency of day-to-day activities and improving the overall user experience of WRK+ services.> Define and manage product vision and strategy by leading Product and Development teams to release and roll out a digital operations portal. This portal facilitates the management of co-working spaces, including check-ins, reservations, and office rentals.> Oversaw the development and automation of dashboards in collaboration with the Business Analyst, These dashboards provided real-time visibility into critical operational, sales, cash collection, and space utilization metrics.> Managed internet bandwidth and quality enhancement by implementing higher connectivity standards and technologies that catered to the evolving needs of our users.

Valeo is a French automotive supplier that operates in 33 countries, with over 180 production plants and more than 110,000 employees worldwide. Valeo Service, headquartered in France, is the aftermarket and digital services provider located in Cairo for its main customers: distributors, workshops and vehicle drivers.Joined Valeo as a Sr. Principal Product Owner, managing the Workshop Loyalty Program through the main channel with the mechanics. Valeo's Workshop Loyalty Program mobile app is available in Europe, Asia, the Americas and Australia. Increasing spare parts cross-selling, brand awareness and customer retention.> Define the vision and strategy for the Workshop Loyalty Program. Managing the development and rollout of the loyalty program, including working with cross-functional teams, e.g. (marketing, engineering and customer service).> Introduce a new redefined user experience following a bi-weekly release cycle, launching and operating in 3 new countries in 6 months. Increasing user engagement by 25% and new acquisitions by 5% each quarter through the mobile application, In addition to expanding in new countries rapidly.> Provide Valeo’s marketing teams globally with the necessary internal tools to help achieve their marketing goals with the ability to target users based on their demographics and send personalised communications as well.> Build an SSO platform as part of Valeo’s going digital strategy. Making it more flexible and accessible for customers to manage their profiles for all of their current and future digital applications and services with simply one account.

Vodafone is a telecom company that owns and operates networks in 22 countries and partner networks in 48 countries, with a customer base of over 40 million subscribers. Joined Vodafone as a Frontend developer, to later find my passion in product management after 8 months, working on various products for both B2B and B2C.Responsible for Vodafone Business App and Website. Where Small and Medium Enterprises, SMEs and Large Enterprises manage their employees’ products and services. Customers included companies like Nike, Adidas, Novartis and Egyptian Governmental entities with a user base ranging from 100 to 10,000.> Introduce to the market a new Enterprise Mobile App and Website. Increasing user (employees) engagement on digital services by an average of 13% YoY and unlocking new acquisitions by an average of 48% by the end of the first year. During the COVID lockdown. Introduced bill payments through App and Web, acquiring payments from new channels with an increase of 46% in the first year.> Implement Vodafone’s Digital Strategy, reducing overhead on retail stores and customer service channels. Competitive research and customer feedback inputs were vital for the overall direction and collaboration with Marketing, Business, Customer Support and Engineering teams.> Expand the team's scope from simple operations on the various touchpoints to end-to-end whole digital experience on both the mobile app and the website as the traction and demand for Vodafone Business's digital services increased. Grow the team’s capacity from one squad of 6 members to 3 squads with 18 members.

Responsible for Vodafone’s e-commerce platform, where users can browse and buy Smartphones, Device accessories and Mobile lines. Additionally, explore new exclusive marketing offerings available digitally only.> Introduce and launch a new revamped experience, increasing user engagement by 15% and reducing bounce rate by around -9%, pumping up sales by 2%.> Develop Buy Now-Pay Later and instalment plans on checkout, boosting sales by 7% in the first year and by 11% in the following year.> Build a Pre-order experience to apply Vodafone’s strategy of Exclusive offerings for flagship and high-end products. Boosted sales by 22% on launch.--Provide a new innovative digital experience in Vodafone retail stores, with the goal of reducing overhead for retail agents and waiting time for customers. An easy-to-use Kiosk machine to help users pay their Bills, Recharge and order new lines. The Kiosk was deployed in 11 major Vodafone stores in the first semester.--

Responsible for Vodafone’s Tariff Management website, which is accessible to Vodafone customers to manage and control their lines and plans. From top-up and Bill payment to managing every service a user is subscribed to. As part of Vodafone’s digital strategy, this helped transaction diversion of 3% to the website from other legacy channels.

Achievements:- Re-visit / enhance all products' images and specs, which lead to a lower bounce rate and increase in conversionsRole:- Responsible for product(s) creation- Responsible for availing Red and Flex special numbers- Work with terminals for the latest offers and commercial activities- SEO Optimization- Responsible for script creation on Vodafone's Website- Work with the stakeholders and Marcomm to deliver an easy content for the end user

Achievements:- Responsible for UI and logic of Vodafone's Ready Business meter- Re-created all elements of Vodafone's guidelines using Bootstrap responsive frameworkRole:- Acquiring new technologies and enhancing UI code for better performance- Work closely with the graphic designers and back-end developers while implementation and testing

ElCloset.co (thrift shop) is a marketplace where users can sell and buy used branded luxury clothing.Responsible for the operations, including both digital and offline.> Build the end-to-end experience using the Shopify e-commerce platform.> Manage various vendors to feed the process (Delivery, Photoshoot, etc..).> Handle customers' inquiries directly.

BA&Assoc provides digital solutions for clients in various businesses and industries.Manage requests between clients and internal teams, including development, content and media.> Key clients: Motorola, Vodafone and Medical websites.> Develop an in-house e-commerce platform serving local shops.