Tradeling is the largest eMarketplace for MENA business buyers.

Part of the digital marketing team, headed Google Ads for Pakistan, Bangladesh, Sri Lanka, Nepal & Myanmar. Planning & implementing search, display and videos ads with a monthly budget of $300,000. Continuously improving experience for users searching online with a purchase intent.- Performance driven approach to cut down on costs and increase revenue by implementing and experimenting between different bidding strategies for search campaigns.- Running A/B tests for different campaigns in all 5 markets which come under me, improving content, CTR, Cost per acquisition and cost/income ratios. - Actively looking to on-board and white-list new products and opportunities which Google Ads has to offer like for example; Responsive text ads, Expanded text ads, Appify (app your campaigns) and universal app engagement campaigns.- Creating dashboards on google sheets for efficiency metrics and KPI's by downloading API's for Google Analytics(Web) and Adjust(App) for day on day tracking of different platforms.­- Understanding market dynamics & serving ads according to local market needs. Applying localization strategies by understanding the social & emotional landscape of these countries.­- Creating seamless experiences for customers by making their journey onto Daraz as smooth as possible. Taking a customer centric approach by keeping users at the heart of the process.­- Planned, conceptualized and implemented redirection of mobile site users onto the application to increase engagement on the app through Google search ads.­- Increased the click through rate (CTR) by 30% for ad copies by designing interactive creatives and specifying the landing page to customers, hence giving them greater visibility.­- Increased revenue by 20% and conversions by 11% on the app through search ads by matching increased engagement with increased reach through DSA campaigns.

Responsible for creating marketing and business toolkits for technology based startups, as well as creating and managing social media accounts to create awareness for Nest i/o.- ­Crafted a one page marketing toolkit that answered the marketing queries of the technology startups currently in incubation at Nest i/o.- Liaised with the startups on how they wanted to market their products as finance was limited and bootstrapping was common.- Gave a crash course to the startups about the basics of marketing their products through traditional/modern methods. This helped them in creating their marketing strategy and action plan.­- Designed a one page business toolkit that facilitated the startups with business operations and helped in defining their mission and vision statements.­- The two toolkits were created to give tech-savy owners a holistic view of how to run a startup, this made them consider business operations, product strategy and marketing.­- Created and managed Nest i/o’s social media accounts on Snapchat, Instagram, Facebook and Twitter to increase it’s online presence.

Responsible for both, Quality Control and Content creation of a section on the daraz.pk website, to effectively market products and increase revenue. ­- Created/gathered product descriptions, specifications and images that were made available on daraz.pk to stimulate consumer behavior in such a way that visitors could easily make decisions and convert into customers.­- Used the ’Stock Keeping Units’ (SKU) to search for supplier image. Products that did not have supplier images were handpicked online. Liaised with designers to edit images in a way that would appeal to potential customers.­- Managed the backend CMS tool (tools.daraz.pk) to keep the front-end up to date and according to the guidelines provided by daraz.pk.­- The idea behind effective Quality Control and Content creation was to build a more loyal customer base who would find daraz.pk intuitive and easy to use.

Worked with the marketing department and carefully audited their advertisement trends on their print and electronic media.­- Analyzed five years’ worth of advertisements, in order to understand advertisement trends and patterns. This gave Dawn insight about when to approach different companies to market their products.­- Liaised with international universities, colleges and enterprises so they could place their advertisements in Dawn Newspapers and E-papers.­- Gained analytical and communication skills while interacting with the work force at dawn, as well as international businesses.