Isabel Brodsky Email & Phone Number

New York, United States

Philadelphia, Pennsylvania, Us

-Manage $200M+ P&L for DTC e-commerce business, overseeing channel forecasts and KPIs, including traffic, conversion, and AOV-Develop and execute sales strategies, ensuring the attainment of ambitious sales targets while optimizing resource allocation-Created and own DTC promotional strategy, resulting in a substantial annual revenue increase-Implemented free shipping & tire insurance initiatives, resulting in annual revenue & profit increases-Collaborate with marketing & digital experience teams to enhance the website's full-funnel experience and drive improvements in customer lifetime value-Work closely with finance, pricing, sourcing, manufacturer relations, and customer care teams to drive continuous improvements to enhance user experience while optimizing profitability

Boston, Ma, Us

• Develop and execute go to market e-commerce strategy for category, leveraging market research, competitive intelligence, and customer shopping data to grow market share and improve end-to-end customer experience • Define and implement OKRs for business, including customer journey metrics, profitability, and operational efficiency• Own P&L and $150MM portfolio of suppliers, working with executive teams and cross-functional partners to grow e-commerce businesses, increase traffic and conversion, negotiate costs, improve dropship operations, and optimize on-site experience to drive long-term customer lifetime value • Collaborate with internal and external cross-functional partners to grow businesses and improve customer experience, including site merchandising, advertising, logistics, and marketing

Seattle, Wa, Us

• Owned P&L and $100MM portfolio of suppliers; responsible for growing floorcare category, improving site merchandising and customer experience, negotiating competitive costs, and managing promotions • Developed and implemented a competitive pricing model with the potential to increase revenue by $45MM/year; model was adopted by two additional categories • Created and implemented robotic vacuum strategy for Q4, including negotiating discounts and executing inventory buys in advance of the promotional season• Revamped onsite merchandising experience for complex vacuum business, resulting in increase in traffic and conversion

Washington, Dc, Us

• Created and implemented data analysis tools and trainings to assist governments as they transitioned to using health information systems to aggregate large datasets • Led and implemented USAID-funded health and development projects in Africa and Southeast Asia, managing cross-functional teams of doctors, government staff, statisticians, and researchers • Developed and facilitated training curricula across three countries on data analysis and the use of geographic information systems (GIS) for informed decision making; trainees in Rwanda used acquired skills to increase funding for HIV drugs

Washington, Dc, Us

Lausanne, Ch, Ch

New York, New York, Us

Washington, Dc, Us

Master Of Business Administration - Mba

M.A., International Political Economy And Development

B.A., Political Science, African Studies