Bryan L.'s Location
United States, United States
Bryan L.'s Contact Details
Bryan L. work email
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Bryan L. personal email
n/a
Bryan L. phone numbers
About Bryan L.
Creative talent. Technical expertise. All things content.Savvy digital producer who forms effective partnerships and drives operational excellence, with demonstrated ability to collaborate in the development of innovative digital business solutions and optimized user experiences.Data-driven strategist versed in the creative and technical elements of digital marketing strategy, development, optimization, and analysis with the ability to create engaging content and extraordinary customer journeys.Digital marketing, creative and technical SEO.Content strategy, development, and management.Writing, editing, research in creation of connected content.Search marketing, SEO content production and optimization.Data collection, analysis and reporting.Strategic thinking, tactical execution.Process improvement & innovation.Customer focused & goal oriented.
Bryan L.'s Current Company Details
Search Experience Optimization & Digital Marketing
Bryan L. Work Experience Details
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Sr. Manager, Digital Content ExperienceThermo Fisher Scientific Dec 2022 - Aug 2024Boulder, CoLed the strategic vision of the Digital Content Experience program across Digital Design & Creative and ITSM Knowledge Management for the Corporate Infrastructure and Security organization. -
Digital Marketing Manager, Search | Genetic Sciences DivisionThermo Fisher Scientific Nov 2020 - Dec 2022Boulder, CoStrategic and tactical digital marketing partner to Genetic Sciences Division businesses. Led all aspects of organic search for GSD. Optimized, analyzed, and advised on organic search / SEO performance to help drive content marketing and business initiatives. Worked with corporate SEO team to ensure alignment with overall domain goals, governance, and standards. Collaborated with cross-functional roles to execute SEO, organic and paid search strategies and drive content optimization best… Show more Strategic and tactical digital marketing partner to Genetic Sciences Division businesses. Led all aspects of organic search for GSD. Optimized, analyzed, and advised on organic search / SEO performance to help drive content marketing and business initiatives. Worked with corporate SEO team to ensure alignment with overall domain goals, governance, and standards. Collaborated with cross-functional roles to execute SEO, organic and paid search strategies and drive content optimization best practices. Leveraged data for insights to improve SEO, UX, and customer journey for campaigns, business units, product portfolios. Advocated SEO and content marketing best practices for digital marketing initiatives, provided technical and creative insight. Show less
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Sr. Digital Marketing AnalystEmerson Automation Solutions Aug 2018 - Jan 2020Boulder, CoDeveloped digital marketing analytics program and data strategy for Emerson Flow Solutions group. Led strategic and day-to-day efforts to drive analytics for digital marketing, ecommerce, and web-based applications. Collaborated with cross-functional business teams to form data strategy, digital marketing analytics, and SEO practices to drive demand and lead generation. Monitored and reported on digital marketing campaigns and ecommerce performance, uncovered insights to help drive demand and… Show more Developed digital marketing analytics program and data strategy for Emerson Flow Solutions group. Led strategic and day-to-day efforts to drive analytics for digital marketing, ecommerce, and web-based applications. Collaborated with cross-functional business teams to form data strategy, digital marketing analytics, and SEO practices to drive demand and lead generation. Monitored and reported on digital marketing campaigns and ecommerce performance, uncovered insights to help drive demand and lead generation toward ecommerce growth initiatives. Show less -
Director, Search Marketing & SeoCustomer Paradigm Feb 2016 - Aug 2018Boulder, CoDeveloped, implemented and managed best practice search marketing programs, including integrated SEO and PPC services. Created holistic SEM strategies to drive growth for client businesses. Managed SEO, analytics and reporting to support ongoing search and digital marketing initiatives. Collaborated with business leaders, internal and external teams on search marketing projects for multiple client websites. Leveraged data to identify and pursue further SEO, SEM opportunities, as well as KPI… Show more Developed, implemented and managed best practice search marketing programs, including integrated SEO and PPC services. Created holistic SEM strategies to drive growth for client businesses. Managed SEO, analytics and reporting to support ongoing search and digital marketing initiatives. Collaborated with business leaders, internal and external teams on search marketing projects for multiple client websites. Leveraged data to identify and pursue further SEO, SEM opportunities, as well as KPI reporting to aid decision-making and strategic growth. Show less -
Project Manager, EcommerceStaples Advantage Oct 2014 - Sep 2015Broomfield, CoLed business initiatives and collaborated with multiple teams to drive operational development workflow, define, deliver and test features, enhancements, and content across complex systems for B2B eCommerce site staplesadvantage.com.Teams included:- Marketing- Product Management- Sales and Account Management- IT, Software Development and Engineering- UX/design- Business Intelligence- Performance and QA- Customer Support▪ Prioritized and drove site… Show more Led business initiatives and collaborated with multiple teams to drive operational development workflow, define, deliver and test features, enhancements, and content across complex systems for B2B eCommerce site staplesadvantage.com.Teams included:- Marketing- Product Management- Sales and Account Management- IT, Software Development and Engineering- UX/design- Business Intelligence- Performance and QA- Customer Support▪ Prioritized and drove site enhancement projects using Agile and other methodologies to manage components, scope, and risk across multiple projects, teams, and schedules.▪ Analyzed proposed enhancements to ensure business value and ROI in determining and prioritizing enhancements.▪ Worked with software engineering and development, marketing, product management, business analysis, sales, customer support and other teams to define feature requirements.▪ Primary liaison and coordinator for multiple teams in support of eCommerce business product releases, daily functions, special projects, and site features. Show less -
Sr. Web Producer, EcommerceStaples Advantage Mar 2011 - Oct 2014Broomfield, CoLed daily web production operations, including content management, development and implementation projects in collaboration with online marketing, IT, business intelligence, and product management to drive customer engagement, lead generation, and conversion.▪ Managed assets, schedules, and expectations across multiple teams, campaigns, and content management systems.▪ Worked with cross-functional teams to create, produce, optimize, and manage digital marketing content and… Show more Led daily web production operations, including content management, development and implementation projects in collaboration with online marketing, IT, business intelligence, and product management to drive customer engagement, lead generation, and conversion.▪ Managed assets, schedules, and expectations across multiple teams, campaigns, and content management systems.▪ Worked with cross-functional teams to create, produce, optimize, and manage digital marketing content and eCommerce initiatives, including SEO and analytics.▪ Developed and managed content and HTML/CSS for enterprise websites, microsites, landing pages, and video content.▪ Led continuous improvement of processes, content efficacy, optimization, management, and governance.▪ Wrote and edited content, process documents, technical requirements, user stories for marketing, web production operations.▪ SME for video content processing and management, analytics, and reporting. Show less
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Content Lead, EcommerceStaples Advantage Sep 2008 - Mar 2011Broomfield, CoProduced, optimized, and managed content for multibillion-dollar B2B websites staplesadvantage.com, eway.com, microsites, landing pages, and lead generation campaigns using web production best practices, applications, and content management systems.▪ Developed new and edited existing content for online presentation - writing, design, HTML, CSS, JS, SEO, analytics.▪ Partnered with marketing to manage content development, release schedule, production calendar for copy, banners… Show more Produced, optimized, and managed content for multibillion-dollar B2B websites staplesadvantage.com, eway.com, microsites, landing pages, and lead generation campaigns using web production best practices, applications, and content management systems.▪ Developed new and edited existing content for online presentation - writing, design, HTML, CSS, JS, SEO, analytics.▪ Partnered with marketing to manage content development, release schedule, production calendar for copy, banners, storefronts, KSP fronts, and general business content.▪ Defined and improved content creation, production, and management processes, including traffic, scheduling, and CMS optimization. Show less
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Content Developer, EbusinessCorporate Express Jan 2006 - Sep 2008Broomfield, CoWorked with eBusiness field services team, sales, marketing, and IT to provide content development, management, web design, production, and systems support for new and existing ecommerce service and product offerings.▪ Produced and managed content for Corporate Express B2B website eway.com ($2.5B annual revenue), B2C website discountofficesupplies.com ($12M annual revenue), and corporate website corporateexpress.com.▪ Hand coded HTML, CSS, JS to create unique pages, as well as… Show more Worked with eBusiness field services team, sales, marketing, and IT to provide content development, management, web design, production, and systems support for new and existing ecommerce service and product offerings.▪ Produced and managed content for Corporate Express B2B website eway.com ($2.5B annual revenue), B2C website discountofficesupplies.com ($12M annual revenue), and corporate website corporateexpress.com.▪ Hand coded HTML, CSS, JS to create unique pages, as well as templates to facilitate ease of custom content production, speed to market, marketing, brand and message consistency.▪ Wrote and edited copy for websites and landing pages, digital marketing content, wrote process documentation for web production operations.▪ Implemented and managed site analytics and click-to-chat customer support for B2B site eway.com, resulting in 47% reduction in calls for password resets. Show less -
Program Specialist, Risk InitiativesGe Access Mar 2002 - Dec 2005Broomfield, CoArchitected, produced, and maintained intranet for Financial Services/Risk Management, including online reporting, digital document generation and management, and timely delivery of critical business information.▪ Drove digitization of paper-based processes to improve customer account service, accuracy, and process risk.▪ Reduced reliance on manual invoicing and remittance procedures, utilizing Six Sigma DMAIC methodology to improve process by 98% and mitigate risk.▪… Show more Architected, produced, and maintained intranet for Financial Services/Risk Management, including online reporting, digital document generation and management, and timely delivery of critical business information.▪ Drove digitization of paper-based processes to improve customer account service, accuracy, and process risk.▪ Reduced reliance on manual invoicing and remittance procedures, utilizing Six Sigma DMAIC methodology to improve process by 98% and mitigate risk.▪ Defined and drove implementation of document retention and management policy for Financial Services. Show less -
Web ProducerLawrence Communications Nov 2000 - Mar 2002Boulder, Co▪ Architected, designed, produced, and SEO'd websites for companies and non-profit organizations.▪ Provided content coordination, creative and technical direction on web development projects.▪Wrote proposals, researched and wrote competitive analyses, user guides, online help systems and documentation.
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ProducerXor Network Engineering May 1999 - Nov 2000Boulder, Co▪ Managed daily creative, technical functions and resources in development of eBusiness solutions for B2C and B2B clients.▪ Created and managed content development and promotions service, featuring content and code SEO, traffic analysis.▪ Wrote and edited comprehensive site plans and proposals, including business and functional requirements.▪Wrote monthly client newsletter covering ecommerce, internet trends and technology.
Bryan L. Skills
Writing
E Commerce
Seo
Web Analytics
Content Management
Content Strategy
Online Marketing
Email Marketing
Cross Functional Team Leadership
Content Development
Strategy
B2b
User Experience
Web Content Production
Html
Css
Web Production Management
Custom Content Development
Salesforce.com
Management
Crm
Frequently Asked Questions about Bryan L.
What is Bryan L.'s role at the current company?
Bryan L.'s current role is Search Experience Optimization & Digital Marketing.
What is Bryan L.'s email address?
Bryan L.'s email address is br****@****age.com
What is Bryan L.'s direct phone number?
Bryan L.'s direct phone number is (844) 243*****
What skills is Bryan L. known for?
Bryan L. has skills like Writing, E Commerce, Seo, Web Analytics, Content Management, Content Strategy, Online Marketing, Email Marketing, Cross Functional Team Leadership, Content Development, Strategy, B2b.
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