💚 The BeginningIn a vibrant Nigerian home, where tradition danced with modernity, a young girl named Ibukun ('IBK' to those who shared her laughter) found herself captivated by the tales her surroundings whispered. But it wasn't just about the stories; it was about the experiences they crafted. 💚 The QuestWith every sunrise, IBK's passion grew. She realized that brands weren't just about logos or taglines. They were living, breathing entities, yearning to offer experiences that resonated deeply with people. Experiences that felt like a warm embrace or a shared secret between old friends. 💚 The Magic BlendAs IBK delved deeper into the world of brands, she discovered her unique potion: a mix of imaginative thinking and a keen understanding of human desires. This wasn't just strategy; it was alchemy. Turning ordinary interactions into golden memories. 💚 The ImpactThrough her journey, brands transformed. They became more than just businesses; they turned into gathering spots, places where stories were shared, experiences were lived, and connections were forged. 💚 The InvitationToday, IBK stands at a crossroad, her heart full of tales and her mind buzzing with strategies. She extends her hand to you, inviting you to be a part of this magical journey. To craft experiences that don't just sell but tell stories, build bridges, and create lasting bonds.Join IBK in this adventure, where every brand strategy is a story waiting to be told, and every digital experience is a chance to touch a heart. 💚Email: hello@ibukunnofiu.comnofiuibukun@gmail.comWebsite: www.Ibukunnofiu.comDesign Portfolio: https://ibukunnofiu.com/design-portfolio/
-
FounderTidora ConsultingDubai, Ae
-
Brand StrategistEpisod X Dec 2021 - Present- Collaborated with Pertinence, identifying urban living challenges. Through insights, we positioned real estate not just as properties but as homes, creating a sense of belonging and community. This reimagining led to a significant increase in brand engagement and customer loyalty.- For EdenLife, transformed its narrative from a mere service to a statement for optimized living. Recognizing urban living challenges, we positioned EdenLife as the solution for 'OPTIMISERS' - those seeking optimal living.- Dived into the crypto space with Bundle Africa, simplifying crypto to make it accessible and relatable to everyday Nigerians -
Brand DesignerYoutube Nov 2021 - Jan 2022The Dual Challenge: At YouTube, I was presented with a unique challenge: crafting a design that resonated in both the physical and digital realms for the Africa YouTube NextUp initiative. Understanding the Players: Before diving into design, I delved deep into understanding the two primary stakeholders. On one side, there was the YouTube NextUp team, driven by a mission to spotlight and elevate hardworking African creators delivering value-driven content. On the other, the creators themselves, passionate individuals seeking greater visibility and recognition for their craft.Bridging the Gap: With a clear understanding of both parties' aspirations, I crafted a design strategy that served as a bridge. It wasn't just about aesthetics; it was about creating a platform where the goals of the YouTube team and the aspirations of the creators converged. The result? A design that not only celebrated the spirit of African content creators but also amplified their voices, ensuring that their hard work received the spotlight it deserved. -
Brand DesignerOkhi Smart Addressing Jan 2021 - Dec 2021- Spearheaded OkHi's digital transformation for the Nigerian audience, emphasizing its groundbreaking smart addressing system.- Beyond design, I delved into brand strategy, refining OkHi's positioning in the Nigerian market, ensuring clarity and resonance.- Orchestrated the brand's monthly newsletters, weaving narratives that kept the audience anchored and informed. -
Lead Brand DesignerBranddosh Jan 2019 - Mar 2021The Dual Hat: At Branddosh, I wore two hats - that of a designer and a strategist. This unique position allowed me to not only craft visual identities but also to shape the narrative and strategy behind them.The Heart of the Brand: My primary role was to dive deep into the essence of various brands, understanding their core audience and crafting a communication strategy that resonated. It wasn't just about logos and taglines; it was about creating a consistent brand voice and personality that echoed the brand's ethos.Success Stories:1.Heels and Tech (EdTech): A complete transformation. From rebranding to designing, I laid out abrand strategy that leveraged social media, guest blogging, and affiliates. The result? A surge in brandawareness and loyalty.2.Frock Avenue (Fashion): In just three months post-rebranding, the brand witnessed a staggering200% growth in revenue. A testament to the power of effective branding.3.FATE Foundation (Non-Profit): A complex challenge, I rebranded and restructured three distinctarms of the Foundation. The outcome? A 60% boost in community engagement within just twomonths of the rebrand.4.WellFert (HealthTech): Beyond just rebranding, I applied intricate design strategies across brandingand product design, ensuring every touchpoint was cohesive and resonated with the brand's identity. -
Senior Brand Strategist And Designer - RemoteFieldinsight.Co Apr 2018 - Dec 2020Lagos, NigeriaThe Brand Navigator of Fieldinsight: Introduced the concept of brand strategy as a journey, turning the company's trajectory into a purposeful expedition. My fascination with brand strategy wasn't just theoretical; it became the compass guiding every decision at Fieldinsight.The Mentor and Manager: As the brand's influence grew, so did my role. Entrusted with an intern, I became not just a designer but a guide, ensuring our designs were more than just visuals; they were strategic narratives.The Integrator: My strategies weren't confined to a department; they became the heartbeat of Fieldinsight. From B2B to B2C, every facet of the company was aligned, ensuring a cohesive and impactful brand experience.The Insightful Strategist: Delved deep into the realms of research and human psychology, crafting strategies that didn't just look good but resonated deeply, driving the brand forward with purpose and clarity. -
Brand Designer And StrategistFresible Mar 2017 - Apr 2018Lagos, NigeriaThe One-Person Design Army: Fresh out of design school, I was thrust into the vibrant world of Fresible, wearing multiple hats from motion to UI/UX design. Being the sole designer wasn't a limitation; it was an opportunity to stretch, grow, and adapt.The Direct Link: With no middleman, I was the face of design, directly interfacing with clients. This wasn't just about creating designs; it was about understanding, empathizing, and crafting solutions tailored to each brand's unique challenges.The Problem Solver: Every client brought a new puzzle, and I thrived in piecing together solutions. Whether it was a branding challenge or a UI conundrum, I delved deep, ensuring that every design not only looked good but also achieved its strategic goal.The Rapid Learner: At Fresible, every day was a lesson. From understanding client needs to mastering new design tools on-the-fly, it was a whirlwind of growth, setting the foundation for my future endeavors.
Frequently Asked Questions about Ibukun Nofiu
What company does Ibukun Nofiu work for?
Ibukun Nofiu works for Tidora Consulting
What is Ibukun Nofiu's role at the current company?
Ibukun Nofiu's current role is Founder.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial