Icaro M. Email & Phone Number

State Of Minas Gerais, Brazil

Belo Horizonte, Minas Gerais, Brazil

Belo Horizonte, Mg, Br

Experience · 3-month project focused on optimizing internal processes and driving business growth through automation tools and digital strategies. · Implemented a custom management system, developed on Airtable, to increase the efficiency of services delivered by AA and improve customer retention. · Collaborated on the development and execution of strategic plans for in-house clients, improving the marketing and sales results of their businesses. · Refined AA's prospecting, content creation, and service delivery processes, reducing operational costs and accelerating the achievement of business results.Highlights · Increased team efficiency by 30% through the implementation of a custom management system. · Reduced operational costs through the optimization of internal processes. · Increased customer satisfaction through the delivery of high-quality, personalized services.Skills Developed · Project management, with a focus on planning, structuring sprints, execution, and reviewing deliverables. · Data analysis to identify improvement opportunities and make strategic decisions. · Development and execution of digital strategies, focusing on growth and value generation. · Proficiency in project management tools such as Trello, Asana, and Airtable, and CRM tools like Pipedrive. · Mastery of Google Workspace to optimize team collaboration and communication.

Belo Horizonte, Minas Gerais, Brazil

Performance · Led and executed content strategies for the monetization squad, resulting in a 116% increase in MTU revenue in Q1 2024. · Led and coordinated the content strategy for the B2B front, increasing qualified lead generation and driving the acquisition of new corporate accounts. · Developed and executed multi-channel campaigns: SEO, social media, email marketing, and educational content, to launch new products and increase user engagement. · Increased the user base of the Web3 portfolio by 10x in less than a year through a content strategy focused on education and onboarding. · Planned and coordinated the content strategy for the simultaneous launch of 5 products.Highlights · 116% revenue growth in one quarter through the implementation of effective content strategies. · 10x increase in the user base of a specific portfolio in less than a year. · Successful launch of 5 new products, with results exceeding expectations. · Consistent achievement of revenue goals. · Lead qualification, through sales enablement and rich content, for the company's B2B front.Developed Skills · Content Planning · Strategic Vision · SEO · Inbound Marketing · Account Based Marketing · Sales Enablement · Data Analysis · Marketing StrategiesTools · Figma · Slack · Airtable · Google Sheets · WordPress · Instagram · X · LinkedIn

Belo Horizonte, Minas Gerais, Brasil

Experience · Redesigned the information architecture of the Bitso.com page, increasing user engagement by 18% through A/B testing and data analysis. · Created an efficient workflow for the creation of Public Pages, reducing publication time by 85% and freeing up the development team to focus on other tasks. · Optimized the content of the Help Center, reducing support requests by 25%. · Developed a site page creation guide for the marketing team, ensuring consistency, content quality, and faster implementation of new landing pages and product pages.Highlights · Improved user experience · Increased engagement · Reduced costs · Increased efficiency · Revamped Help Center portalSkills · UX Design · Copywriting · Content Optimization · Content Management · Data AnalysisTools · Google Analytics · WordPress · Contentful · Figma

Bom Despacho, Minas Gerais, Brazil

Experience · Increased in-depth content production by 50%: I drove the creation of higher-value, more in-depth content for our audience. · Organized and managed the content backlog: I coordinated all stages of production, from conception to final publication, ensuring timely delivery and expected quality. · Coordinated the production of over 30 comprehensive, in-depth guides on cryptocurrencies in 4 months for 3 languages (Portuguese, Spanish, and English): I led a team to create a large amount of high-quality content in a short period, adapting it to different markets. · Reduced the average article publication time from 2 weeks to 5 days: I optimized production processes to accelerate content delivery and respond more quickly to market demands.Highlights · Increased efficiency in content production: Optimized processes to deliver more content in less time. · Improved blog SEO: Created high-quality content optimized for search engines. · Improved user experience: Developed relevant and accessible content for the audience.Skills · Content Management: Planning, organizing, and executing content strategies. · Editing: Reviewing and improving texts to ensure quality and coherence. · Translation: Adapting content to different languages while maintaining the original message. · Content Creation: Developing original and relevant content for various formats and channels. · Project Management: Coordinating teams and resources for successful project delivery.Tools · Trello: Task and project management tool. · Google Sheets & Docs: Collaboration tools for document creation and editing. · Airtable: Database platform for organizing information. · Confluence: Collaboration platform for teams.

Bom Despacho, Minas Gerais, Brazil

Experience · Created high-quality educational content on cryptocurrencies to attract and engage new users. I developed comprehensive guides and tutorials to simplify complex topics like Bitcoin, Ethereum, and NFTs, making them accessible to a wider audience. · Researched and wrote comprehensive guides on complex topics such as Bitcoin, Ethereum, and NFTs, simplifying complex concepts and making them accessible to a lay audience. I broke down complex technical concepts into easy-to-understand language, making cryptocurrency more approachable for beginners. · Contributed to the formation of a more qualified and engaged audience for Bitso. My content helped attract and retain users by providing valuable information and building trust.Highlights · Educated and empowered the company's audience and clients. My content helped users make informed decisions about cryptocurrencies. · Strengthened the company's brand as a leading authority in the cryptocurrency market. My content positioned Bitso as a trusted source of information in the industry. · Contributed to achieving lead generation and customer retention goals through relevant content that delivers tangible results. My content directly impacted the company's bottom line.Skills · Content Creation: Developing engaging and informative content. · Research: Conducting in-depth research on cryptocurrencies and blockchain technology. · Cryptocurrencies: Deep understanding of various cryptocurrencies and their applications. · Blockchain: Knowledge of blockchain technology and its underlying principles. · Education: Ability to simplify complex topics and make them understandable to a general audience. · Content Marketing: Using content to achieve business objectives, such as lead generation and customer retention.

Florianópolis, Santa Catarina, Brazil

Experience · Collaborated with the sales team to align content strategy and acted as a sales enabler. · Through audience research and communication tests, I identified the most effective channels to deliver content and support Plural's complex sales process: LinkedIn, Blog, and monthly Newsletter. · Produced in-depth technical content on indirect sales that served as educational material and objection handling for the sales team. · Created and executed content sprints, optimizing processes and ensuring on-time delivery of results. · Used analytics tools to measure content performance and make data-driven decisions.Highlights · Increased lead engagement with the sales process. · Reduced production time by 50%, increasing content strategy efficiency. · Generated qualified leads. · Contributed to a 15% increase in sales. · Defined the most effective channels for generating B2B leads. · Created a content funnel aligned with the sales funnel.Skills · Content Strategy · Market Research · Data Analysis · Project Management · Content Creation · Digital Marketing

Florianópolis, Santa Catarina, Brazil

Experience · Increased lead generation through creating relevant content for Retail CXOs. · Utilized LinkedIn to encourage employees to contribute and share content published on the agency's profile, increasing the reach of the strategy. · Trained and mentored agency directors in content creation, strengthening the brand and increasing the agency's reach on LinkedIn. · In 5 months, contributed to closing 1 new contract worth R$420K MRR through a personalized and targeted content strategy.Highlights · Generated the first leads from content and converted the first contract from these leads. · Strengthened the brand on LinkedIn. · Customized content for Retail CXOs.Skills · Content Strategy · B2B Content Marketing · Lead Generation · LinkedIn Marketing · Training · Strategic Communication · Google Analytics · LinkedIn Analytics

São Paulo, Brazil

Experience · Developed and executed a content strategy for the Prático Estoicismo blog. · Optimized the website for SEO, increasing organic traffic. · Contributed to building an engaged community and educating our audience about the principles of Stoicism.Highlight · Increased monthly visitors by 10k: Through the creation of high-quality, SEO-optimized content, I was able to significantly increase the website's organic traffic.Skills · Hard Skills: Content Creation, Content Strategy, SEO, Content Marketing · Soft Skills: Strategic Thinking, Communication, Adaptability, Passion for Learning

Rio De Janeiro, Rio De Janeiro, Brasil

Experience · Translated Marcus Aurelius' "Meditations," one of the most important texts in Stoic philosophy. · Utilized content knowledge and translation strategies to create an accessible and detailed version, with a contextualizing introduction, glossary of philosophical terms, and explanatory notes.

Florianópolis, Santa Catarina, Brazil

Experience · Created in-depth content (4000 words) for an emerging market. · Adapted complex language for a lay audience. · Produced ghostwritten content aligned with the brand voice. · Conducted research and data analysis to inform content creation. · Conducted Google SERP analysis, competitor analysis, keyword research, and audience behavior studies to plan content topics.Highlights · Increased audience knowledge: The produced content significantly contributed to educating customers about the market. · Improved brand positioning: The articles helped solidify Plural Sales as a market authority. · Increased organic traffic: (If applicable) SEO-optimized content generated more traffic to the website. · Increased engagement: (If applicable) The articles generated more comments, shares, and other forms of engagement.Tools and Technologies · Writing tools: Google Docs, Word, etc. · SEO tools (if applicable): SEMrush, Moz, Google Analytics & Keyword PlannerSkills Developed · Writing: Creating clear, concise, and persuasive content. · Research: Collecting and analyzing complex information to inform writing. · Adaptability: Ability to adapt to different writing styles and audiences. · Ghostwriting: Creating content on behalf of another person or brand. · SEO (if applicable): Optimizing content for search engines.

São Paulo, Brazil

Experience · Created content for various projects, including: · "Agile Marketing" Project: Developed agile marketing materials. · "From Coal to Diamond" Book: Developed content for a book on entrepreneurship and personal development. · gopracticum.com (under development): Produced content for a new innovative project.Highlights · Ability to work on diverse projects, from developing websites to books. · Ability to adapt to different writing styles and formats. · Efficient management of multiple projects simultaneously.Skills Developed · Writing · Research · Adaptability · Project Management · Communication

São Paulo, São Paulo, Brazil

Experience · Collaborated with Growth Hacking experts, Gabriel Costa and Tahiana D'Egmont, in producing high-quality content. · Developed in-depth articles on complex Growth Hacking topics. · Created outlines, conducted research, and wrote texts as a ghostwriter for the experts. · Contributed to the dissemination of knowledge about Growth Hacking through blog and LinkedIn content.Highlights · Contributed to the dissemination of knowledge about Growth Marketing through written content. · Strengthened brand: Assisted in building the authority of experts Gabriel Costa and Tahiana D'Egmont.Skills Developed · Writing: Creation of clear, concise, and persuasive content on complex topics. · Research: Collection and analysis of information on Growth Marketing to support writing. · Adaptability: Ability to adapt language and writing style according to the authors' voice. · Collaboration: Teamwork with experts to develop high-quality content.

São Paulo, São Paulo, Brasil

Experience · Identification and qualification of new business opportunities in large companies. · Conducting diagnostic meetings to understand customer needs and present customized TeamCulture solutions. · Creating personalized and persuasive proposals aligned with customer needs and budgets. · Conducting complex negotiations and closing high-value deals. · Monitoring and managing the sales pipeline using CRM tools. · Representing TeamCulture at industry events, generating leads and strengthening the brand.Highlights · Closed 3 large accounts in 3 months, adding 3000 new paying users to the platform. · Implemented consultative sales techniques in the startup and trained the sales team, generating a 30% increase in monthly sales; · Created a new sales deck based on the GPCT technique with personalized storytelling for each customer. · Trained the pre-sales team (SDR), generating an 80% increase in the number of scheduled sales meetings.Skills · Consultative sales · GPCT · Storytelling · Prospecting · Negotiation · Relationship management · Sales visits · Proposal development · Closing deals · Soft skills

São Paulo

Experience · Content Machine Structuring: Transforming generic content into personalized materials, based on interviews and case studies, to drive sales. · Lead Generation: Implementation of strategies to generate qualified leads, such as participation in strategic events (HR4Results) and creation of personalized landing pages. · Sales Process Optimization: Restructuring the sales process, including training the SDR team and improving the sales deck, resulting in a significant increase in opportunity conversion.Highlights · Significant increase in lead generation: Implementation of strategies that resulted in the generation of 1900 leads in a single event. · Optimization of cost per lead: Reduction of 20% in advertising investment, maintaining a high volume of leads generated. · Customer portfolio growth: Doubling of the customer portfolio in one quarter, driven by the improvement of the sales process. · Improvement in opportunity conversion: Increase in the conversion rate of opportunities into customers through the restructuring of the sales deck and training of the team.Skills Developed · Content Marketing: Creation and management of content strategies to generate leads and drive sales. · Lead Generation: Implementation of various tactics to attract and convert qualified leads. · Digital Marketing: Use of digital tools and platforms to promote the brand and products. · Data Analysis: Analysis of data to measure campaign performance and optimize strategies. · Training and Development: Training of sales and marketing teams.

São Paulo Area, Brazil

I produced some blog post for some clients. I stopped when a client hired me for working full time.

Belo Horizonte, Minas Gerais

Experience · Utilization of methodologies such as SPIN Selling and MEDDIC to close complex deals. · Development of personalized content marketing strategies for higher education institutions, from prospecting to complex sales. · Use of inbound and outbound sales techniques to generate opportunities and close large deals. · Creation of sales decks with impactful storytelling, adapted to the needs of each client. · Collaboration with the customer service team to reduce the cancellation rate of my clients, upsell contracts, and ensure the success of the designed strategy.Highlights · Largest contract closed: R$ 120k/year · Churn rate in my last year: 0% · Achievement of the target in all quarters of 2018Tools and Technologies · HubSpot · Google Keyword Planner and Google Trends · LinkedIn Sales Navigator · SEMRush · SimilarWeb · Skills Developed · Business Development: Prospecting new clients, building relationships, and negotiation. · Communication: Interpersonal communication and presentation skills for different audiences. · Data Analysis: Using data to make strategic decisions and optimize results.

Belo Horizonte Area, Brazil

Experience · Prospecting and Closing Deals: Responsible for converting inbound leads into clients, using consultative sales techniques (GPCT) to understand the specific needs of each company. · Strategic Content Marketing: Development of personalized content marketing proposals, with a focus on SEO and digital positioning. · Market Analysis: Use of tools such as SEMRush and SimilarWeb to assess competition and identify growth opportunities. · Consultative Sales: Conducting sales meetings, business diagnosis, and presentation of customized solutions.Highlights · Promotion to Senior Consultant after 4 months in the company · Churn rate: -7.31% (no cancellations and a 7% upsell on existing contracts) · Exceeded my first-quarter target by 131%Skills Developed · Consultative Sales: Use of methodologies such as GPCT to close complex deals. · Content Marketing: Creation and implementation of content strategies to generate leads and drive sales. · Prospecting: Use of various prospecting techniques, including inbound and outbound sales. · Data Analysis: Use of analytical tools to identify opportunities and optimize results. · Negotiation: Ability to negotiate and close deals effectively.

São Paulo Area, Brazil

Experience · Involvement in all stages of the sales cycle, from account prospecting to customer relationship management. · Sales of a complex technical solution (meteorological consulting) to various markets (retail, energy, and agribusiness). · Adapted to new challenges, going from achieving 72% of the target in one quarter to 150% of the sales target in the next.Highlights · Significant increase in sales in the second quarter, exceeding the target by 150%. · Successful sale of meteorological consulting to retail, energy, and agribusiness clients. · Development of skills in outbound prospecting, time management, and market analysis.Skills Developed · Complex Sales: Ability to sell high-value, technical solutions. · Full Sales Cycle: Prospecting, qualification, negotiation, closing, and account management. · Customer Relationship Management: Building lasting and mutually beneficial relationships with customers. · Communication: Clear, concise, and persuasive communication to convey the value of the solution to customers. · Adaptability: Ability to quickly adjust to new markets, products, and challenges.

São Paulo

Experience · Business Development: Prospected, composed personalized commercial proposals, negotiated the closing of proposals, and assisted the technical team in implementing the CRM for new clients. · Account Management and Growth: Assumed the management of medium-sized accounts, increasing the client portfolio by more than 100% in 6 months and generating a 22.5% increase in revenue. · Project Leadership: Acted as one of the main stakeholders of the Simple Pack project, contributing to market research, strategic planning, and defining the sales strategy.Highlights · Client Portfolio Growth: Increased the client portfolio by more than 100% in a short period. · Revenue Increase: Generated a 22.5% increase in revenue from the client portfolio. · Project Leadership: Made a significant contribution to the success of the Simple Pack project.Skills Developed · Sales: Prospecting, negotiation, closing deals, and account management. · Project Management: Planning, execution, and monitoring of projects. · Interpersonal Relationships: Building strong relationships with clients and coworkers. · Adaptability: Ability to adapt to different situations and challenges. · Leadership: Demonstrating proactivity and the ability to lead projects.

São Paulo Area, Brazil

Experience · Specialist in sales of CRM solutions, focused on optimizing processes and increasing business productivity. · Active prospecting of new clients in the hospitality, accounting, law, and technology markets, identifying opportunities and closing deals. · Generation of demand for SimplePack CRM products and services through various sales strategies.Highlights · Significant increase in the SimplePack CRM customer base in 12 months. · Exceeding established sales targets, contributing to company growth. · Improvement in the lead conversion rate to customers through the implementation of effective sales strategies. · Creation of success stories, demonstrating the value of the SimplePack CRM solution for clients.Technologies Used · Mastery of the SimplePack CRM platform and other CRM tools to manage the sales pipeline and track business performance. · Experience with marketing automation tools to nurture leads and generate opportunities. · Proficiency in productivity tools such as Google Suite to optimize daily work.

São Paulo

Experience · Provided direct support to the sales team in prospecting new clients and scheduling meetings. · Initiated contact with qualified leads to generate business opportunities. · Managed the sales team's agenda, ensuring optimal time utilization and meeting of targets.Highlights · Increased the number of qualified leads delivered to the sales team by 10%. · Improved the conversion rate of leads into business opportunities. · Optimized the prospecting process, ensuring greater efficiency and productivity of the team.

Mba In Business Innovation - Change Makers, Business And Marketing, Dropped Out

I did dropout to seek a better unique opportunity: to learn by doing.

Design Thinking, Business, Management, Marketing, And Related Support Services

Introductory and pragmatic course on Design Thinking methodology. Proposal: • Allow participants to develop mindset design / experience.

Empretec, Entrepreneurship/Entrepreneurial Studies

Summary: • Behavioral seminar of entrepreneurship through immersion in stress situations • Duration of 6 days, from 8 to 20, along with 29.

Tecnólogo Em Gestão Comercial, Tecnologia Da Informação/Sistemas Da Informação

Técnico Em Química, Química, Dropped Out

Phd In Not Being Narrow-Headed, Applied Philosophy, Thinker Of Thoughts, Writer Of Writings, Reader Of Books.

Activities and Societies: The conversation is with those who are gone and bring their thoughts to our time. Make sense of what is complex..