Ícaro Nakata Julio Email and Phone Number
Working in the fast-paced environment of communication, marketing, and product development has allowed me to achieve significant results in project management, product planning, and digital marketing, enhancing efficiency and driving improvements.Throughout this experience, a strong passion for discovery, growth, and the implementation of innovative strategies has been fostered.My professional experience has spanned areas such as:- Brand Strategy and Product Planning- Go-to-market (GTM), Life Cycle, and Strategic Funnel- Market Research and Analysis- Performance and Growth Hacking- Management of Multidisciplinary Teams- Campaigns for product launch, ongoing maintenance, and long-term customer engagement- Project development and management using Scrum and OKR Master frameworksSignificant Findings:º During my tenure with Super Brands | Desinchá | Super Nutrition, Daus, Rocket Lawyer, and Centro Universitário Belas Artes, I worked efficiently in developing processes for the introduction of new products and services, ensuring successful market integration and growth.º Participated in the implementation of multifunctional initiatives for Fast Shop, Rocket Lawyer, and Darede, collaborating with both internal and international teams to drive strategic projects and marketing campaigns.º Led branding and content enhancements for Daus (B2B/B2C), Rocket Lawyer (B2C), Super Brands | Desinchá | Super Nutrition (B2C/B2B), and Centro Universitário Belas Artes, along with expanding into new areas of team management, recruitment, and training programs.> Confluence, JIRA, Asana, Notion, SEMRush, Tableau, and TOTVS are among the tools utilized to optimize workflows, enhance project management, and drive data-informed decisions.# Fluent in English (C1) # Advanced in Spanish (B2).# Native in Portuguese.Bachelor (BA) in Marketing Communication from Universidade Metodista de São Paulo and a Specialization in Digital Product Management (SPM) from the University of Virginia. Additionally, I hold credentials as a Scrum Master and in Digital Marketing, with further qualifications from institutions such as Google, Conquer, VmEdu Inc., Qulture.Rocks, LinkedIn, Sesc, and Senac.Driven by a passion for discovery and development, I bring extensive experience in building, evolving, and managing brands, teams, marketing strategies, and product processes.
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Gerente Sênior De Projetos Em MarketingGrupo DlSão Paulo, Brazil -
Product Marketing ManagerDarede - À Nuvem May 2024 - PresentBarueri, São Paulo, BrazilManage product marketing strategies and tactical actions to drive Darede's cloud services and solutions to success. Responsible for creating and implementing plans to increase product acceptance and visibility.Working closely with internal teams to ensure that value propositions and product features are communicated clearly. Managing the creation of comprehensive marketing materials to support the introduction and lifecycles of new products.Examine product performance and market trends to help guide strategic choices and identify expansion prospects. Maximize product marketing efforts using data-driven insights and continuous development. -
Product Marketing ManagerCentro Universitário Belas Artes De São Paulo Aug 2023 - May 2024São Paulo, BrazilDriving the evolution of Belas Artes' extracurricular, extension, apprenticeship, and specialization courses, from complete planning to improving the product, portfolio and student experience. Collaborate with internal teams to develop dynamic solutions adapted to market and student needs. Successfully manage content development, ensuring timely delivery and compliance with roadmap and strategic planning.Make decisions based on data and strategic insights, contributing to product launches and sustained growth. -
Marketing ManagerRocket Lawyer Brasil Jun 2022 - Jul 2023São Paulo, BrazilFocus on expanding the reach of the brand, product portfolio, and international projects (EU and US).Developing processes (JIRA | Confluence) to analyze (Tableau) and facilitate customer acquisition (Google Tools | SEM Rush | Lumar), projecting and implementing marketing campaigns (Paid and Unpaid media). Contributing to the development of design, brand structure, product taxonomy, and go-to-market strategies, with a focus on product and project methodology such as Working Backwards, OKR, and Agile. Collaborated with customer-facing teams across departments (International and National) (Slack | Trello) to ensure successful messaging, positioning, and enablement approaches across the customer lifecycle and journey.In addition, developed work to shape digital marketing strategy for product launches and pipelines. -
Marketing ManagerDaus Nov 2020 - Mar 2022São Paulo, BrasilAs a Communications Manager, responsible for long-term strategic and short-term tactical (Scrum) planning for ATL, TTL, and BTL actions. Take charge of, improve, and manage an interdisciplinary team, leading digital marketing, branding, content, growth hacking, and inbound marketing activities (Asana | Trello | RD Station | VTEX | Salesforce).Analyze and manage OKRs and KPIs, linked to setting plans for brand effectiveness, efficiency, and profitability. -
Marketing CoordinatorSuper Brands | Desinchá | Super Nutrition Oct 2019 - Nov 2020São Paulo Area, BrazilAlign content positioning and communication plan for brand, product launches, and execution of tactical actions with marketing team planning and management. Manage workflows (OKR Master) and projects in collaboration with various departments:Social Media, Events, Design, Copywriting, Commercial, and Trade Marketing. Facilitating coordination between internal teams and external agencies, while conducting result analysis, market research, and customer insights (Semrush). Overseeing the execution and administration of comprehensive B2C and B2B campaigns (Asana | Qulture Rocks). -
Marketing SpecialistFast Shop S/A Sep 2018 - Sep 2019São PauloOrganizing, managing, and developing experiences and events as a specialist in marketing, trade marketing, and events at Fast Shop. Set up and advertise with suppliers (including Panasonic, Electrolux, Samsung, Motorola, Apple, Whirlpool, and Tramontina), actions for point of sale, internal marketing, and live marketing in more than 100 locations. Development of a comprehensive proposal for the organization, execution, and reporting of workshops, meetings, openings, and actions. Arranging the schedule and structure of events, use task routing (Trello | Falconi | PMO ). Support for the administration of online and offline campaigns using below-the-line (BTL) and above-the-line (ATL) tactics. -
Senior Marketing AnalystFast Shop S/A Oct 2017 - Oct 2018São PauloEvent sector execution, analysis, monitoring, and administration. Live marketing, marketplace, and marketing with suppliers and customers. Workshops,store openings, conventions, and actions are monitored in terms of preparation, action plan, execution, and reporting. Task segmentation for event layout and scheduling. Quotes for merchandising materials and campaign administration, both online and offline.
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Marketing CoordinatorGullivera Jan 2010 - Jul 2017São Paulo Area, BrazilOverseeing over 160 concerts a year as the Gullivera Musical Project's marketing and events coordinator. Creating training programs and scholarships, representing Gullivera at industry fairs and symposia, and organizing and carrying out spectacular in-person and virtual events are some of my main duties. In order to expand our reach, I get sponsorships, maintain our social media presence with interesting material, and promote teamwork. Keeping an eye on and interacting with our community is also essential. Join Gullivera Musical Project if you're enthusiastic about music, marketing, and producing unique events!Performing in fairs, congresses, symposia, training, scholarship, team building, marketing actions inside/outside, shows and artistic attractions, social network management with post creation, administration of online/offline events, sponsorship, and chat monitoring. -
Marketing ConsultantMake Produtora Jan 2015 - Nov 2016São Paulo E Região, BrasilMake Produtora is an agency producer dedicated to creating and implementing video and advertising campaigns for artists. Using sales techniques and service flow management to draw in new customers.Prospecting new clients through the use of sales methods and service flow management.
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Executive ProducerYex Studio Apr 2010 - Jul 2016São Paulo Area, BrazilProcess management includes scheduling activities, producing shows, developing creative careers, and interacting directly with suppliers and customers.
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Marketing AssistantMedtronic Jan 2009 - Jan 2010São Paulo Area, BrazilMarketing Assistant at Medtronic (Covidien), working in budget/forecast control of events (Hospitalar, JPR, SBCBM, CBN).Merchandising quotation, budget control, setting up of materials, booth assembly (and structures in general), briefing preparation, follow-up and monitoring, schedule planning, and interface with various fronts of the company's sectors (legal, sales, commercial, management, and products). -
Marketing InternMedtronic Jan 2008 - Jan 2009São Paulo E Região, BrasilIntern in Marketing and Events at Covidien (Medtronic).Developing with the team, the planning and execution of events, contract management, dispatch of items for events, and support to the sales team. (Congresses, Symposium, Fairs, Lectures, Seminars, and Meetings).
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Administrative AssistantGroupe Seb Feb 2007 - Aug 2008São Paulo E Região, BrasilDocument management with a focus on work order operations for staff in the maintenance industry at Panex - Groupe Seb. -
Administrative AssistantFeneme Photokopias Jan 2007 - Nov 2007Ribeirão Pires, São Paulo, BrazilCustomer success attending, order picking, and graphic services such as image editing, photocopying, plotting, printing, and formatting. -
Marketing InternTivit Aug 2007 - Oct 2007São Paulo E Região, BrasilSales and telemarketing services.
Ícaro Nakata Julio Education Details
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Digital Product Management -
Comunicação Mercadológica
Frequently Asked Questions about Ícaro Nakata Julio
What company does Ícaro Nakata Julio work for?
Ícaro Nakata Julio works for Grupo Dl
What is Ícaro Nakata Julio's role at the current company?
Ícaro Nakata Julio's current role is Gerente Sênior de Projetos em Marketing.
What schools did Ícaro Nakata Julio attend?
Ícaro Nakata Julio attended University Of Virginia Darden School Of Business, Universidade Metodista De São Paulo.
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