The Municipal Economic Activity Index (INDICA) is an extension project that covers the 417 municipalities of Bahia. Its goal is to evaluate the economy of Bahia at different scales of analysis, at the state, municipal, and intermediate region levels.Responsibilities:- Modeling data extracted from various sources using STATA software.- Creating dashboards using Microsoft Excel and Power BI.- Monitor sub-indices and quarterly indicators, as well as conduct analyses of them.

Responsibilities:- Develop and implement sales, negotiation, and qualification strategies, including Spin Selling, Rapport, BANT, Cross-selling, and Upselling.- Collaborate with the Commercial Marketing team to develop and implement Scarcity Marketing, Outbound, and Inbound strategies.- Develop and implement a comprehensive commercial plan, defining objectives, goals, target audience, sales channels, and tactics, along with performance metrics focused on increasing revenue generation.- Conduct market and competition analysis, and identify market opportunities.- Prepare budgets and control costs with a focus on increasing profitability.- Develop and manage strategic partnerships and sales management.- Act as a Sales Development Representative when necessary.- Manage relationships with high-ticket B2B/B2C clients in Brazil and Luxembourg, focusing on business expansion both regionally (in-person) and internationally (remotely).- Act as a Customer Success Manager when necessary.- Manage CRM using HubSpot.Achievements:- Built a sales funnel and associated strategies tailored to demographic, sectoral, and market-specific realities.

Newtoo is the largest company in customizable healthcare software development in Bahia. Operating both in Brazil and Europe, it is committed to advancing the healthcare sector through technological innovation.Responsibilities:- Development and implementation of short- and long-term financial planning.- Preparation of budgets, financial forecasts, and FP&A (Financial Planning and Analysis).- Evaluation of the company's financial management performance against established goals and application of PDCA (Plan-Do-Check-Act) for improvement and quality control.- Ensuring compliance with accounting standards and regulations set by CFC (Federal Accounting Council) and CPC (Accounting Pronouncements Committee).- Risk management through the development of strategies focused on ensuring financial sustainability.- Establishment and monitoring of internal financial control policies.- Ensuring the integrity of the company's financial data.- Management of cash flow, accounts receivable, and accounts payable.- Issuance of financial reports.Achievements:- Adoption of financial technologies and innovative systems for process optimization.- Structuring the export plan for services in Europe, resulting in a 533% increase in revenue compared to the previous semester.- Formalization of financial receipts from abroad.- Creation of the P³ (Performance Award).- Strengthening contracts and compliance.

Responsibilities:- Support team management with a portfolio of over 600 clients and monthly revenue exceeding R$2M.- Reception and integration of new high-ticket B2B clients and relationship management to meet their specific needs.- Ensuring customer satisfaction and success.- Focus on analyzing and improving the customer experience.- Market segmentation and prospecting analysis.- Identification of opportunities to expand programs for clients within each ICP (Ideal Customer Profile) while simultaneously working to reduce churn.- Support in creating campaigns to increase the product mix (cross-sell) and higher-value product purchases (upsell).- Data analysis using Power BI and Excel on programs, market, and portfolio performance to identify trends, patterns, and opportunities for improvement for the commercial team.- Focus on increasing customer satisfaction and retention to enhance brand reputation and consequently drive revenue growth.- Strategic goal setting and modeling based on market share analysis, growth and expansion targets, client portfolio assessment, and more data.- Management of sell-in and sell-out incentive programs such as Moura Fácil, Parceria Digital Moura, CredMoura, Energia Premiada, among others.- Creation, management, and support of internal sales incentive programs for commercial teams.- Responsible for the unit's Trade Marketing management.Achievements:- Increased the Digital Performance Index (DPI) to 99%.- Increased sales through Moura Fácil by 12% compared to the previous year's total.- Participation of over 40% of active resellers in Energia Premiada compared to the number of active specialized clients in the portfolio.- Increased CredMoura revenue by 56%.- Achieved targets for enhancing brand presence in the market (POS, facades, Pit Stops).- Achieved a perfect NPS score of 100/100 in the Moura Fácil program.- Achieved an NPS score of 76/100 (excellence zone) for the unit.

Baterias Moura manufactures accumulators for the automotive, nautical, logistics, telecommunications, UPS systems and alternative energy markets.Responsibilities:- Supporting a team with +500 clients in the portfolio and +R$1,5M in monthly revenue.- Management of high-ticket B2B customer relationships.- Ensuring continuous customer satisfaction (Customer Success Manager).- Assist with market segmentation and prospecting analyses.- Marketing and sales management through data analysis.- Provision of data to support commercial teams.- Responsible for the unit's Trade Marketing management.Achievements:- Growth of DPI (Digital Performance Index) to 92%, a stark contrast from the 3% recorded at the inception of my management tenure.- Increase in CredMoura revenue by 38%.- Growth in the number of resellers registered in the Digital Moura Partnership program by 250%, increasing sell-out and entry into the digital environment of partner resellers.- Growth in the number of resellers registered in the Moura Fácil program by 300%.- Increased sales through the Moura Fácil program by 92% compared to the previous year.

Responsibilities:- Define and implement quality standards for tasks.- Analyze and monitor quality indicators and KPIs (Key Performance Indicators) for projects and team activities.- Implement quality management strategies and tools such as 5S, PDCA, and Lean Six Sigma.- Analyze priority tasks using the Pareto Diagram.- Prepare reports and documentation based on collected information and report directly to the President and the Director of People and Management.- Oversee and ensure the use of task and project management tools such as Clockify and Trello (Kanban).Achievements:- Implemented the Happiness Metric.- Created and implemented the Performance Metric.- Implemented the Individual Development Plan (IDP).- Implemented the internal Net Promoter Score (e-NPS).- Increased monthly working hours by 23% compared to the previous cycle.- Increased Estimated Work Points (Planning Poker) monthly by 5% compared to the previous cycle.- Strengthened the use of existing quality indices.

Responsibilities:- Overseeing the management of directors and the activities of an 18-member team.- Monitoring performance, quality, and strategic indicators.- Strategic decision-making across various sectors.- Managing active projects.- Prospecting for partnerships and external supporters, as well as managing existing partnerships.- Direct contact and representation with the Enactus network, external supporters, and stakeholders.Achievements:- Complete restructuring of team processes, including standardization of the database, protocols, formalizations, project management, and more.- Implementation of the Quality Department.- Creation and implementation of sector-specific quality indices.- Integration of new internal members following the team restructuring.- Consolidation of 10 active stakeholders and collaborators within the team and its projects.

Responsibilities:- Supervision of projects managed by Enactus UESC.- Management of a 10-member team.- Utilization of Lean Six Sigma and PDCA methodologies to improve internal team and project management processes.- Management and incubation of new projects using Agile methodologies (Scrum and Kanban) and tools like Trello and Google Sheets.- Utilization of SWOT analysis, BASICO Matrix, GUT Matrix, and Planning Poker to analyze, map, and qualify problems to be solved and prioritize high-impact activities.- Analysis of performance data of board members focusing on adherence to project schedules.Achievements:- Partnership with Unilever through the Enactus & Unilever – Juntas, Juntes e Juntos pelas Juventudes initiative, impacting over 20 young people in situations of social vulnerability.

Enactus is the largest global student and social organization made up of business leaders, academics and global students unified by our vision - creating a better and more sustainable world through entrepreneurship. The Enactus UESC team develops several projects and was one of the winners of the international Ford Fund COVID-19 College Challenge award and winner of the Rookie League, among others.Responsibilities:- Assist the project director in building strategies to increase performance.- Analysis of operational results of projects.- Operational and management support for active projects.Achievements:- Creation of a methodology for creating projects that extends from the beginning to the independence process, taking into account different creation scenarios and optimizing the team's agile potential.

Illuminare aims to develop young Black students from public schools for the job market through specialized courses and strategic support, facilitating social mobility, increasing family income, and preventing school dropouts.Responsibilities:- Mapping the issue and target audience through primary data collection (evaluating over 140 students) and secondary data.- Creating and executing strategies for project implementation using Lean and Agile methodologies (Scrum and Kanban).- Planning the project scope, execution timeline, and budget structuring for the first cycle.- Prospecting partners and external supporters for the project.- Managing teams and monitoring roles using the Kanban method linked to Trello.- Optimizing project planning and execution processes using Six Sigma and PDCA methodologies.Achievements:- Secured partnerships with national and international institutions such as Ford Foundation, Euvaldo Lodi Institute, Sicoob Coopec Itabuna, Salobrinho State College, and CIEE Ilhéus, among others.- Impacted 10 low-income youths.- Project selected by the Ford Foundation as one of the top 8 projects in the Ford Fund C3: Diversity, Equity, and Inclusion grant.- Strengthened Enactus UESC as an impactful organization.

Alcif Mais is a company that has been operating in the market for more than a decade, specializing in operations in the field of loans and related services.Responsibilities:- Importing information into the company system.- Reading and analyzing reports using Google Sheets and Microsoft Excel tools.Achievements:- Responsible for simplifying part of the import process with the adoption and configuration of the Web Scraper tool.