Iain H. Douglas Email and Phone Number
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Brand Creator, Brand Equity & Value Builder, Product & Category Reframing Innovator, Brand Portfolio Growth Strategist, Experiential Consumer Engagement Journey Specialist, and Marketing as a "Demand Creation" Delivery Organization. Catalyst for consistent high-value growth .“Creative driver in the Art of the Possible”(Quote from Renato Reyes)I approach each problem or challenge, through the lens of “what is possible”. This is foundational to unlocking deep and salient insights, reframing products & categories for breakthrough thinking, creativity and real growth. Passionate Developer of Talent and Capabilities. Volunteer/On-Call Firefighter, Station 59, Ludlow, Vermont.Driven with purpose to be a transformational leader and catalyst for companies, brands, portfolios, products, culture and people. Leading change through delivering superior foundational Brand equities, and brand/portfolio architecture, WTP/HTW + OGSM, Innovation DNA, development and activation. Global executive leadership experience in Footwear and Apparel, Adult Beverages, CPG (Health & Beauty Focus), Management Consulting(Multi-Industry).Driver of revenue and profit growth through people, leading Brand and Business Strategy, Brand Activation, and Brand Investment actions. Extensive ideation, creative development and delivery experience, delivering 360 ecosystem product lifestyle experiences. Successfully managed and developed over 70 distinct businesses and major brand initiatives across 14 different major categoriesSPECIALTY: Building Brand Equity and ValueProducts:- Brand Genetics/DNA- Brand Architecture- Product/Pricing Portfolio Strategy- Iconic Brand Assets Development & Commercialization- Brand Activation - Demand Creation - Driving Velocity - Unlocking Insights - Proprietary Catalyst 24/7 Quant/Qual Synthesis Process- Creative and Concept Ideation - Proprietary Catalyst 24/7 Development Process- New Brand and Product Development- Brand Executive Coaching and Training- Brand/Business Cross-Functional Strategy OGSM & WTP/HTW
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Chief Brand OfficerBad Ass Coffee Of HawaiiDenver, Co, Us
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Partner - Strategy & Brand Development SpecialistArchpoint Group Jun 2019 - PresentSan Antonio, Texas, Us -
Strategic AdvisorSocialtyze Jun 2019 - PresentEl Segundo, California, UsBrand Development Specialist -
Chief Marketing OfficerDeutsch Family Wine & Spirits Jan 2018 - Jul 2019Stamford, Connecticut, Us -
Vp Global Strategy & Brand DevelopmentVf Corporation Mar 2011 - Feb 2018Denver, Co, UsOur strategy begins with a passion for our products and a deep understanding of our consumers. We call it the Art and Science of apparel.Our rigorous methodology combines data-driven insights, expert execution and some of the most creative minds in the industry. The result is new products that strengthen the bond between consumers and our brands.Fast and flexible, we are able to leverage our highly diversified global supply chain as we continuously expand our reach around the world.Today, VF is a $12 billion-plus apparel powerhouse, with an incredibly diverse, international portfolio of brands and products that reach consumers wherever they choose to shop. With our expertise in both the art and science of apparel, we have built a sustainable base for continued long-term success. -
Senior Vice-President Of Sales & Marketing, Corporate OfficerMark Anthony Group Jun 2009 - Sep 2010Vancouver, British Columbia, CaChief of Marketing for CanadaLed Brand Management, Trade Marketing, New Business Development, Marketing Services, PR/Events/Social Media, Winery & Beverage Finance and Winery Sales for the leading Adult Beverage portfolio in Canada.Brands include the world renowned Mission Hill Family Estates Winery, Ganton&Larsen Prospect Winery, Rigamarole, White Bear, 49 North, Painted Turtle, Sonoma Ranch, Mike's Hard Lemonade, Palm Bay, California Cooler, Okanagan Cider, Extra Cider, RockStar + Vodka, Stanley Park Amber & Hell's Gate Beer.Delivered one Canadian Marketing & Trade Marketing Organization, including all support services from previous 4 BU structure, aligning structure and execution through Sales in partnership with Head of Sales. Delivered one comprehensive strategic plan aligned through the Board.Accelerated expansion of new Palm Bay across Canada exceeding plan by +500%, achieving #1 product launch in Canada and top 5 brand in Y1. Introduced exclusive sponsorship/event media of NHL Hockey to Mike's Hard Lemonade.Double digit growth to achieve #1 and #2 Premium Wine brands in market and turned around declining value brand to double digit growth via rapid repositioning. Delivered significant expansion of social media, integrated events and PR to drive efficient consumer acquisition. -
Vice-President Marketing, Trade Marketing, Nbd. Corporate OfficerE&J Gallo Winery Jan 2001 - Jun 2009Modesto, California, Us8+ years delivering the rapid growth strategy of the Premium and Popular brand portfolios, domestic and imports, achieving triple digit growth in the Premium Wine Segment in both revenue and cases, and triple digit growth in the Popular Wine Segment in both revenue and cases establishing multiple leadership brands.Chief architect of Gallo's new fine wine portfolio success.Developed and delivered 20+ core new brands, domestic and imports, driving new business development cross-functionally. New brands and brand repositioned include Bella Sera, Frei Brothers Reserve, Redwood Creek, Dancing Bull, Maso Canali, McWilliam's, Ecco Domani, Gallo Family Vineyards, Gallo of Sonoma, Louis M. Martini, Mirassou, Black Swan, MacMurray Ranch, Whitehaven, Red Bicyclette, DaVinci, Bridlewood, Red Rock, Polka Dot, Sebeka, Liberty Creek, Barefoot Bubbly Varietals and the expansion of Barefoot.Established world class fine wine marketing programs, introducing public relations, social media, public tasting rooms and expanded event centers, reintroduced wine advertising, and expanded wine writer/influencer outreach, on-premise marketing, fine wine education and hospitality.Delivered expanded transformational web-based key stakeholder communication program open 24/7 and delivered step change in live communication events and partnership with Sales and Distributors.Delivered new management and communication processes including OGSM, StageGate, S&OP, Innovation StageGate, and Annual Planning integrating Sales, Marketing and Trade Marketing -
Marketing Director, Global Beauty Care New Business DevelopmentProcter & Gamble 1989 - 2000Cincinnati, Ohio, UsDeveloped and led new Global New Business Development Group for Beauty Care, reporting directly to A.G. Lafley prior to and as he was promoted to CEO. Led diverse cross-functional, experienced management team, including R&D, comprising of 28 specialists.Delivered 5 distinct propositions against 5 distinct categories and targets. Delivered two immediately into test and promoted significant new product offerings to drive growth of existing brands, most notably the growth of Oil of Olay through Hand & Body developments.Delivered new core development techniques, working internally and externally, including breakthrough work on metaphor research with G. Zaltman of Harvard University.Personally developed "CATALYST Insight Explosion" - a proprietary brand/product development and organizational development program. This led me to work across multiple brands and geographies in addition to my core role to accelerate brand repositioning/issue resolution. -
Marketing Director +, Usa(1 1/2Years), Europe(8Yrs), Canada(2Yrs)Procter & Gamble 1989 - 2000Cincinnati, Ohio, UsHealth & Beauty Care Europe: Oil of Olay, Led Global Olay Body Development, Vick's, Personal Cleansing(UK), Baby Care(UK)Fine Fragrances Europe: Led P&G's Marketing acquisition of Giorgio Beverly Hills brands in Europe - Giorgio, Red, Wings (including 5 month leadership stint in LA overseeing 100+ team and launching Hugo for Women in the US), UK Leadership of Hugo for Men, Hugo for Women, Laura Biagiotti, and Giorgio Portfolio. Paper Products Canada: Pampers. Tested and launched Pampers Phases, the transformation of the category to fitted product. Overall extensive strategic and analytic experience, business team leadership, capital planning, new business development, advertising development, organizational development and leadership, research and marketing execution
Iain H. Douglas Skills
Iain H. Douglas Education Details
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Queen'S UniversityEntrepreneurship -
St. Andrew'S CollegeFrench
Frequently Asked Questions about Iain H. Douglas
What company does Iain H. Douglas work for?
Iain H. Douglas works for Bad Ass Coffee Of Hawaii
What is Iain H. Douglas's role at the current company?
Iain H. Douglas's current role is Chief Brand Officer.
What is Iain H. Douglas's email address?
Iain H. Douglas's email address is ia****@****ail.com
What is Iain H. Douglas's direct phone number?
Iain H. Douglas's direct phone number is +133650*****
What schools did Iain H. Douglas attend?
Iain H. Douglas attended Queen's University, St. Andrew's College.
What skills is Iain H. Douglas known for?
Iain H. Douglas has skills like Marketing Strategy, Brand Management, Brand Development, Strategy, Strategic Planning, Advertising, Marketing, Customer Insight, Integrated Marketing, Product Development, P&l Management, Management.
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