Icey Tsoi Email & Phone Number

Hong Kong Sar

· Digital Trading Platform · International Brokerage · DMA to Markets · White-label

Central, Hong Kong

·Working with finance KOLs/institutions to drive acquisitions, all channels drive more than 60% of overall HK company acquisitions·Expanding mainly Asia markets : Hong Kong , Singapore, Mainland China·Planning marketing budget and carrying out business development marketing campaigns and strategies·Communicating marketing key messages and promotion offers to channel partners ·Collaborating with different functional teams to ensure the compliance-law-friendly message is to be delivered and high standard of supporting service to channel partners·Reviewing data performance of each channels and optimize the marketing strategies depends on different cases·Focus on expanding new partners in 2021-2024, maintaining >120 promotional channels·Consistently overachieved personal KPIs and client acquisitions, 120% in 2022 H1, nearly 90% in 2022 H2·Attained >50% of company overall acquisitions every month

Room 3505, 35/F, Bank Of America Tower, 12 Harcourt Road, Central, Hk

Responsible for all-channel digital marketing: Google, programmatic, Facebook, Instagram, direct buy, KOL...etcManage to liaise with different external marketing agencies/parties on all marketing campaignsAnalyse data and reviewed performanceWork on visual suggestions on APP UX/UIReached 100% 2020 marketing KPI; Got SFC license Type 1, 4, 9

Hong Kong

Assisted in developing marketing and advertising campaigns for personal loan products & Mun-Roads;Liaised with creative, media, social media, online & PR agencies and direct deal vendors for developing advertising and creative executions;Managed Consumer Engagement and Activations in social media;

11/F, Bangkok Bank Building, 18 Bonham Strand West, Sheung Wan, H.K.

Monitored and evaluate the effectiveness of marketing campaigns and channelsManaged to liaise with different external marketing agencies/parties on all marketing campaigns: - SEM, GDN, UAC, Youtube, social media marketing. Responsible for Google Marketing and assisted in Facebook MarketingAnalysed data and reviewed performance: - measure the website traffic for each promotional landing pages; - consistently improved the conversion rate of account opening and money deposit; - analysed data and made reportsAssisted in off-line marketing planning and execution: Talk show, road show; Reached 2018 marketing team KPI; Got SFC license Type 1, 2, 4, 9

11/F, Bangkok Bank Building, 18 Bonham Strand West, Sheung Wan, H.K.

Drafted marketing strategy, managed marketing and advertising events, met clients, witnessed the account-opening procedure and online customer consultation service

Headquarter In Guangzhou

Assisted manager in daily operations at sales headquarter, served representatives of large companies in China.