Ichha Arora Email & Phone Number

United States

• Spearheaded the launch of Pillow, a groundbreaking mixed reality application designed for use in a lying down position, revolutionizing the way we interact with digital content.
• Collaborated closely with Meta App Experience team to commission Pillow as a launch title for Quest 3, marking a significant milestone in mixed reality applications.
• Pioneered the development of the first immersive app tailored for relaxation and entertainment in bed, enhancing user engagement and comfort.
• Led a multidisciplinary team through the entire product lifecycle, from concept development to market launch, ensuring project milestones were met and exceeded.
• Orchestrated the integration of four unique interactive dreams, offering a diverse range of experiences in both singleplayer and 2-player co-op modes.
• Implemented innovative design and technology solutions to create seamless and immersive user experiences in mixed reality.

Santa Monica, California, US

• Strategically aligned product teams across the company to establish a comprehensive roadmap and success metrics for AR content on Snap hardware, ensuring product-market fit.
• Fostered and maintained strategic partnerships with external developers, suppliers, and game development professionals to enrich the Snap AR ecosystem.
• Led the development and maintenance of production schedules, coordinating with external partners to ensure timely delivery of AR content.
• Articulated the product positioning, naming, audience definition, and sizing for software experiences across AR hardware programs, setting a clear direction for the content strategy.
• Conducted extensive market assessment and sizing through both quantitative and qualitative analyses, shaping the content strategy to meet market demands and user preferences.
• Developed a comprehensive go-to-market strategy for AR hardware content, integrating cross-functional efforts across the organization to ensure a cohesive launch.

Cupertino, California, US

• Led the vision and execution for Apple Vision Pro Apps & Experiences, including Apple TV, Apple Music, App Store, Productivity, & Retail Experience, setting a new standard in user interaction.
• Served as the principal liaison between app development teams and the core design team, ensuring cohesive and user-centric design principles were applied across all projects.
• Coordinated with Apple TV content teams to curate and adapt film, series, and animation content for the Apple Vision Pro, enhancing the platform's entertainment value.
• Partnered with Apple Music to streamline the process for featuring live events and exclusive releases, significantly enriching the music listening experience on Apple Vision Pro.
• Conducted comprehensive evaluations and onboarded external partners to develop unique experiences for Apple Vision Pro, broadening the ecosystem of available content.
• Championed the integration of user interface and user experience design principles specifically tailored for the unique capabilities of mixed reality devices.

Menlo Park, CA, US

• Orchestrated strategic partnerships and negotiated contracts for original content, culminating in the successful launch of marquee titles like Vader Immortal.
• Led cross-functional teams to support the execution and release of AAA titles, leveraging Oculus VR's platform capabilities to deliver unprecedented gaming experiences.
• Expanded the Oculus platform's user base by targeting new audiences with innovative launch campaigns, leveraging social media, press, and event exposure.
• Served as a critical bridge between Oculus and external partners, ensuring smooth collaboration across PR, marketing, product engineering, content operations, business development, and legal teams.
• Analyzed content performance data to derive actionable insights, guiding future content development and marketing strategies.
• Initiated and managed high-impact global launch campaigns for Oculus’s production slate, significantly increasing platform visibility and user engagement.

Menlo Park, CA, US

• Crafted and executed the editorial strategy for the Oculus App Store, significantly enhancing content discoverability and user engagement.
• Designed and led major app store promotional events, achieving a 50% increase in revenue and a 70% uplift in user retention.
• Implemented metrics and analysis frameworks to optimize the digital storefront, boosting user retention, adoption, and sales.
• Established A/B testing protocols to identify and promote feature-worthy apps, refining content curation processes.
• Drove product and tool improvements in collaboration with the engineering team, including a comprehensive redesign of product description pages and the Oculus store featured page.
• Provided strategic consultations to top publishers on the platform, sharing best practices, pricing strategies, and product marketing insights to maximize their success.

Menlo Park, CA, US

• Strengthened Oculus’s content strategy by forging strategic partnerships based on comprehensive market analysis and insights.
• Acted as the internal champion for the Developer Strategy team, securing cross-promotional support for third-party releases.
• Guided developers from concept to launch, providing expert advice on Oculus platform best practices and market positioning.
• Implemented data-driven approaches to identify and prioritize high-potential content partnerships, enhancing the platform’s content library.
• Worked closely with marketing, social media, and PR teams to create compelling promotional campaigns for third-party content.
• Organized developer workshops and events to foster community and support developer success on the Oculus platform.

New York, New York, US

• Engineered and executed A/B testing strategies for web and mobile platforms, delivering actionable insights to optimize user experiences.
• Provided expert guidance to clients on experiment setup, implementation, QA, and results analysis, enhancing their marketing effectiveness.
• Authored custom jQuery/Javascript scripts for unique test implementations, addressing specific client needs.
• Contributed to the development of Optimizely's knowledge base and internal training materials, sharing best practices and technical expertise.
• Facilitated client success by offering tailored support for A/B testing strategies, significantly improving conversion rates and customer satisfaction.
• Played a key role in the product feedback loop, communicating client needs and suggestions to the product team to inform future development.