• Spearheaded the launch of Pillow, a groundbreaking mixed reality application designed for use in a lying down position, revolutionizing the way we interact with digital content.• Collaborated closely with Meta App Experience team to commission Pillow as a launch title for Quest 3, marking a significant milestone in mixed reality applications.• Pioneered the development of the first immersive app tailored for relaxation and entertainment in bed, enhancing user engagement and comfort.• Led a multidisciplinary team through the entire product lifecycle, from concept development to market launch, ensuring project milestones were met and exceeded.• Orchestrated the integration of four unique interactive dreams, offering a diverse range of experiences in both singleplayer and 2-player co-op modes.• Implemented innovative design and technology solutions to create seamless and immersive user experiences in mixed reality.• Managed stakeholder relations, including negotiations with hardware manufacturers to expand the app’s availability to Apple Vision Pro.• Drove user experience research to continually refine and enhance the application based on real-world user feedback and engagement metrics.• Established and maintained a robust project management framework to keep the development process agile and responsive to changes.• Advocated for the user’s needs and preferences in mixed reality environments, setting new standards for immersive content design and interaction.

• Strategically aligned product teams across the company to establish a comprehensive roadmap and success metrics for AR content on Snap hardware, ensuring product-market fit.• Fostered and maintained strategic partnerships with external developers, suppliers, and game development professionals to enrich the Snap AR ecosystem.• Led the development and maintenance of production schedules, coordinating with external partners to ensure timely delivery of AR content.• Articulated the product positioning, naming, audience definition, and sizing for software experiences across AR hardware programs, setting a clear direction for the content strategy.• Conducted extensive market assessment and sizing through both quantitative and qualitative analyses, shaping the content strategy to meet market demands and user preferences.• Developed a comprehensive go-to-market strategy for AR hardware content, integrating cross-functional efforts across the organization to ensure a cohesive launch.• Initiated innovative content development projects that significantly enhanced the AR experience for Snap users, driving engagement and platform growth.• Worked closely with the Product Management team to prioritize AR content development projects, ensuring they align with user needs and business objectives.• Led a team of AR content creators and developers in the production of high-quality AR experiences, establishing Snap Inc. as a leader in AR content.• Engaged in continuous learning and adaptation of the latest AR technologies and trends, ensuring Snap’s AR content remained cutting-edge and relevant.

• Led the vision and execution for Apple Vision Pro Apps & Experiences, including Apple TV, Apple Music, App Store, Productivity, & Retail Experience, setting a new standard in user interaction.• Served as the principal liaison between app development teams and the core design team, ensuring cohesive and user-centric design principles were applied across all projects.• Coordinated with Apple TV content teams to curate and adapt film, series, and animation content for the Apple Vision Pro, enhancing the platform's entertainment value.• Partnered with Apple Music to streamline the process for featuring live events and exclusive releases, significantly enriching the music listening experience on Apple Vision Pro.• Conducted comprehensive evaluations and onboarded external partners to develop unique experiences for Apple Vision Pro, broadening the ecosystem of available content.• Championed the integration of user interface and user experience design principles specifically tailored for the unique capabilities of mixed reality devices.• Implemented user research studies to inform design decisions and ensure the Apple Vision Pro’s interface was intuitive, accessible, and engaging for all users.• Fostered a culture of innovation within the design team, encouraging the exploration of new concepts and technologies to keep Apple at the forefront of human interface design.• Led the development and refinement of design prototypes, facilitating iterative testing and feedback loops to perfect user experiences before launch.• Advocated for the importance of design in creating compelling and immersive digital environments, significantly contributing to the Apple Vision Pro’s market success.

• Orchestrated strategic partnerships and negotiated contracts for original content, culminating in the successful launch of marquee titles like Vader Immortal.• Led cross-functional teams to support the execution and release of AAA titles, leveraging Oculus VR's platform capabilities to deliver unprecedented gaming experiences.• Expanded the Oculus platform's user base by targeting new audiences with innovative launch campaigns, leveraging social media, press, and event exposure.• Served as a critical bridge between Oculus and external partners, ensuring smooth collaboration across PR, marketing, product engineering, content operations, business development, and legal teams.• Analyzed content performance data to derive actionable insights, guiding future content development and marketing strategies.• Initiated and managed high-impact global launch campaigns for Oculus’s production slate, significantly increasing platform visibility and user engagement.• Developed comprehensive support materials and guidelines for external partners, ensuring consistent quality and coherence with Oculus’s brand identity.• Managed a portfolio of content partnerships, continuously evaluating and optimizing for strategic fit and audience appeal.• Spearheaded the adoption of new technologies and storytelling techniques in VR content creation, pushing the boundaries of immersive entertainment.• Facilitated workshops and training sessions for partners, empowering them with the tools and knowledge needed to succeed in the Oculus ecosystem.

• Crafted and executed the editorial strategy for the Oculus App Store, significantly enhancing content discoverability and user engagement.• Designed and led major app store promotional events, achieving a 50% increase in revenue and a 70% uplift in user retention.• Implemented metrics and analysis frameworks to optimize the digital storefront, boosting user retention, adoption, and sales.• Established A/B testing protocols to identify and promote feature-worthy apps, refining content curation processes.• Drove product and tool improvements in collaboration with the engineering team, including a comprehensive redesign of product description pages and the Oculus store featured page.• Provided strategic consultations to top publishers on the platform, sharing best practices, pricing strategies, and product marketing insights to maximize their success.• Enhanced the editorial content pipeline for efficiency and impact, ensuring a steady flow of high-quality, engaging content for users.• Spearheaded initiatives to improve user interface and experience on the Oculus store, making it more intuitive and user-friendly.• Collaborated with content creators to develop exclusive events and promotions, creating a dynamic and engaging app store environment.• Monitored industry trends and user feedback to continually evolve the store's content strategy, maintaining its leadership in the VR content marketplace.

• Strengthened Oculus’s content strategy by forging strategic partnerships based on comprehensive market analysis and insights.• Acted as the internal champion for the Developer Strategy team, securing cross-promotional support for third-party releases.• Guided developers from concept to launch, providing expert advice on Oculus platform best practices and market positioning.• Implemented data-driven approaches to identify and prioritize high-potential content partnerships, enhancing the platform’s content library.• Worked closely with marketing, social media, and PR teams to create compelling promotional campaigns for third-party content.• Organized developer workshops and events to foster community and support developer success on the Oculus platform.• Developed resources and tools to streamline the content submission and review process, making it easier for developers to bring their titles to market.• Conducted regular market research to stay ahead of industry trends and user preferences, informing strategic content acquisition.• Established a feedback loop with developers, gathering insights to improve platform features and developer support services.• Led initiatives to diversify the content portfolio, ensuring a wide range of engaging experiences for Oculus users.

• Engineered and executed A/B testing strategies for web and mobile platforms, delivering actionable insights to optimize user experiences.• Provided expert guidance to clients on experiment setup, implementation, QA, and results analysis, enhancing their marketing effectiveness.• Authored custom jQuery/Javascript scripts for unique test implementations, addressing specific client needs.• Contributed to the development of Optimizely's knowledge base and internal training materials, sharing best practices and technical expertise.• Facilitated client success by offering tailored support for A/B testing strategies, significantly improving conversion rates and customer satisfaction.• Played a key role in the product feedback loop, communicating client needs and suggestions to the product team to inform future development.• Organized webinars and training sessions for clients, empowering them with the skills to utilize A/B testing tools effectively.• Led cross-functional teams to resolve complex technical challenges, ensuring seamless test implementation and tracking.• Conducted in-depth data analysis to derive insights from test results, guiding clients in data-driven decision-making.• Fostered long-term relationships with clients by consistently delivering exceptional support and strategic advice, contributing to Optimizely’s reputation for excellence.