Authored and delivered promotional articles based on retail industry research; Signified product’s advantage among competitors using informational advertising strategies for product exposure on pressPerformed comprehensive feedback analysis and delivered briefings by closely monitoring and processing daily data of target audience’s engagement and satisfaction; Coordinated with media experts to improve brand exposure and optimize press release content; Built summary reports and recommended plans with data visualization toolsConducted case studies to track trends of inbound marketing for future wine industry; Monitored real-time media activities of three Bordeaux Wine’s competitors and produced reports regarding wine market potential; Segmented customers into groups based on purchasing behavior in ExcelQuantified customer engagement rate by planning e-commerce activities and assessing customer participation in the Chinese mainland market; Recommended client company to increase its campaigns by 28% on social media for effective brand awarenessInvited influencers and media in celebrity branding for LVHM Guerlain and Fresh; Delivered reports and visual analyzation briefings to headquarter; Coordinated with media experts to improve brand exposure and optimize press release content

Recommended FH headquarter and client companies to utilize influencers at an earlier stage than the competitors to increase financial, based on curated analytical report on influencer commercial value and market potentialConducted weekly competitive analysis by collecting real-time information from 10+ competitors’ official websites regarding new product features, market expansion, marketing positioning and industry trendsCreated marketing content for Blancpain - Imaginist Literary Prize Event 2020; Compiled a summary report integrating processed data of target audience’s preferences, interactions and feedback from social media platforms including Baidu Live, Weibo and TikTokCommunicated with client team members simultaneously to keep both sides updated on status

Selected 10+ talented emerging designers during NYFW showcases and guided them to establish branding and promotion strategiesLeveraged paid-influencer marketing strategies by contacting 30+ photographers and fashion bloggers for branding and promotion through both domestic and overseas channels including Instagram and Taobao; Increased user interaction (views, likes and comments) on the brand’s official account by 200%

Delivered internal and external reports to assess overseas market value before launch; Assisted in negotiations with management to increase PORTS overseas marketing budgetRecommended operational strategy by analyzing competitors’ shareholders and business reports from e-commerce websites (Farfetch, etc.) for PORTS potential market share gaining; Compared visual marketing of competitors to optimize PORTS teenage line’s brand imageCo-designed loyalty programs for different VIP member groups to increase client retention by 30% and new consumers by at least 50%; Cooperated with Retail Department to visualize product data and return on investment of past loyalty programs via Excel, selecting customized rewards for various demographics within VIP group