Building a gazelle company :) From idea to first orders in 1 month. Keep going!

At UpSale, I helmed the PPC department, orchestrating a symphony of digital ad campaigns spanning Google, Yandex, and diverse media banners. With a robust team under my aegis and an expansive clientele portfolio, I thrived in delivering top-notch PPC services, driving substantial ROI and ensuring optimal brand visibility for our clients.Key Contributions:Strategic Campaign Development: Devised and executed high-performance PPC campaigns, leveraging both Google and Yandex platforms… Show more At UpSale, I helmed the PPC department, orchestrating a symphony of digital ad campaigns spanning Google, Yandex, and diverse media banners. With a robust team under my aegis and an expansive clientele portfolio, I thrived in delivering top-notch PPC services, driving substantial ROI and ensuring optimal brand visibility for our clients.Key Contributions:Strategic Campaign Development: Devised and executed high-performance PPC campaigns, leveraging both Google and Yandex platforms, resulting in a 135% increase in client ad conversions YoY.Media Banner Mastery: Spearheaded the design and placement of impactful media banner ads, leading to 33% uptick in click-through rates across key campaigns.Budget Optimization: Managed significant ad budgets, continuously optimizing for performance and cost-effectiveness, achieving an average cost-per-acquisition reduction of 23% across all campaigns.Client Collaboration: Fostered strong relationships with a diverse clientele, ensuring our PPC strategies aligned seamlessly with their broader business objectives, resulting in 91% client retention rate.Team Leadership & Mentorship: Cultivated a high-performance digital ad team, introducing best practices, tools, and continuous learning initiatives that elevated our department's overall efficacy and cohesion.Data-Driven Decision Making: Relentlessly analyzed campaign data to glean insights, using tools like Google Analytics, SEMrush, and finetuned strategies, ensuring campaigns remained agile and laser-focused on KPIs. Show less

During my tenure as Chief Digital & SEO Strategist, I spearheaded the company's digital marketing endeavors, with an unwavering focus on devising and executing robust search engine optimization strategies that amplified our online footprint, supercharged organic traffic, and heightened user engagement. My role was a symbiosis of advanced technical expertise and a visionary zeal for digital marketing.Key Achievements:Strategic Overhaul: Architected and executed an overarching digital… Show more During my tenure as Chief Digital & SEO Strategist, I spearheaded the company's digital marketing endeavors, with an unwavering focus on devising and executing robust search engine optimization strategies that amplified our online footprint, supercharged organic traffic, and heightened user engagement. My role was a symbiosis of advanced technical expertise and a visionary zeal for digital marketing.Key Achievements:Strategic Overhaul: Architected and executed an overarching digital and SEO strategy that dovetailed seamlessly with the company's core business objectives, resulting in a 45% increase in organic traffic YoY.Technical Mastery: Collaborated synergistically with IT and web development teams, optimizing site architecture, responsiveness, and speed, which catapulted our site's organic rankings and fortified its health.Content Optimization: Partnered with the content brigade to infuse SEO best practices, magnifying visibility and engagement. Led incisive keyword research and fortified on-page elements to achieve a 30% uptick in keyword rankings.Data-Driven Insights: Regularly harnessed tools like Google Analytics and Search Console to glean actionable insights. My data-centric approach recalibrated our strategies, ensuring they remained agile and effective.Leadership and Collaboration: Cultivated a culture of innovation within the digital marketing team, mentoring them to transcend their potential. Additionally, orchestrated cross-departmental collaborations, ensuring our brand narrative remained cohesive across platforms. Show less

Supervised a team of 8 developers working on critical banking applicationsDesigned and implemented new online banking platform serving 2M+ customersDeveloped API integration solutions for third-party financial servicesOptimized database performance, reducing query response time by 45%Created comprehensive technical documentation and coding standards

Developed and maintained mission-critical banking software using Java/J2EEImplemented secure transaction processing systems compliant with banking regulationsCreated real-time reporting modules for risk assessment and complianceCollaborated with business analysts to translate requirements into technical specificationsMentored junior developers and conducted code reviews