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Ideas are easy to come by, but turning that little gem into something truly wonderful is a harder task. I help people see, with clarity and purpose, what ideas will become when they are made real. Then we can begin the hard work on how to deliver them to the world.From founding and scaling my own companies, to working in startups and for large corporations, I posses the technical knowledge and industry expertise to build and sustain technology and innovation practices based on the principal of always putting people first.I'm currently specializing in Technical and Product leadership for startups, as part of my Accelerator CTO program.Check out my Leaf: https://leaf.page/nicowesterdale
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Chief Technology OfficerIndevetsPhiladelphia, Pa, Us -
Chief Technology OfficerIndevets Sep 2023 - PresentPhiladelphia, Pennsylvania, UsIndeVets has created a whole new way to practice veterinary medicine that puts vets first. We provide the freedom of relief work, the stability of an associate position, and a team dedicated to helping vets thrive.Everything we do is in service to our doctors and their clinical, professional, and personal growth. We hire extremely talented vets as full- or part-time employees. We connect our docs to forward-thinking practices that understand the value an engaged, knowledgeable doctor can bring to their practice every day. We’re cultivating, professionally nurturing, and advocating for a community of like-minded veterinarians so they can be the vet they always wanted to be without the extreme personal sacrifice inherent to the industry.Having previously worked with IndeVets as Fractional CTO I joined fulltime to commit to building our core services, enhancing new growth opportunities, and leading the Product and Engineering teams. -
Executive Partner - Fractional CtoAccelerator Cto Jun 2021 - PresentPhiladelphia, Pa, UsWe provide Technical and Product leadership for Small and Emerging startups.Our Fractional CTOs, provide engineering leadership and hands-on management for startups from seed round and beyond.We specialize in working with startups who have bold visions for growth but lack the technical or product know-how to execute on that vision. We help to define your technical goals, build roadmaps and architecture and importantly hire the right agency or team to get you to a place of self-sustaining growth.We also offer:- Advisory services to founders and business leaders- Mentoring services to engineering professionals in the CTO role- Team building with our offshore talent pipeline or agency partnersOur clients include Indevets, an inc 5000 fast growing staffing firm for veterinarians, Hailify a vehicle routing technology platform, Upspace a new social network for fitness and wellness, Shop Ditto, a social ecommerce platform, and many advisory and mentorships. -
Director Of TechnologyThe Burnratty Investment Group Sep 2021 - PresentTechnology leadership for the Uganda based Healthcare Investment and Management firm. -
Guest SpeakerWharton Executive Education Oct 2022 - Jan 2023Philadelphia, Pa, UsGuest speaker for Wharton's Chief Technology Officer (CTO) Program. My sessions were on the subject for the Role of the Startup CTO. -
Director Of EngineeringGopuff Jan 2020 - Jun 2021Philadelphia, Pa, UsgoPuff delivers on-demand convince items out of it's owned and operated micro-warehouses, with a delivery time averaging less than 30 minutes. Working with Leadership I helped to grow the Product & Engineering teams from 7 to 200 people in two years; goPuff is currently valued at USD 9 Billion.Directed all of goPuff's Consumer Facing Engineering efforts, across multiple scrum teams: Mobile, Growth and Shopping teams and the Driver Experience team, as well as multiple local and off-shore agencies. Partnered closely with Leadership, Product and UX on Product roadmaps, OKRs, and customer driven feature design, development and delivery. Adapted the Product to the impact of the global pandemic with cross-functional teams.Created workflows for our Release Process which dramatically increased quality and reduced defects whilst maintaining team velocity, as we moved to a fully remote workforce. Worked with the entire Engineering department to produce architecture roadmaps for our Azure/AWS backed microservice architecture, and spearheaded the next generation technology of a React consumer application. -
It Manager Of UxGopuff Jan 2019 - Jan 2020Philadelphia, Pa, UsBrought on to lead goPuff's UX practice, my role immediately widened to encompass leading goPuff's consumer product engineering team. I deployed an agile process within the consumer product, and initiated workflows for Product direction with Leadership to ensure the execution of team priorities, successful product launches and improvements, and focus on strategic internal and external developments.Architected straightforward patterns in legacy VueJS consumer app which increased velocity and feature development.Championed the concepts of Product Experimentation resulting in a metrics driven Product and Engineering approach to feature development. Coordinated with design and marketing to ensure a consistent brand vision across the platform.Redesigned and rebuilt goPuff's loyalty and incentivization program resulting in significant increased in conversions. Redesigned the mobile app core UX and browse experience to deliver on the brand's promise, which resulted in a multiple percentage point lift in order revenue. -
Chief Technology OfficerIncentfit Apr 2015 - Oct 2018Philadelphia, Pennsylvania, UsManaged the development team to build and scale IncentFit from proof-of-concept to successful company. IncentFit provides Corporate Wellness program, powered by the latest technology, involving checking in to fitness facilities on your smartphone, connecting fitness devices, and document scanning and processing. Clients included Corning, University of Michigan, Magic Leap, Blue Cross Blue Shield.Worked closely with the CEO to transform business requirements into a flexible and customizable product that fulfilled over 200 corporate client's diverse wellness benefit plan needs.I designed and built a micropayments system that used credit card and escrow ACH bank networking with multiple payroll providers which moved over USD 500 Million in funds per year from clients to their employees.Created a sales onboarding tool enabling instant custom wellness plan creation for clients which increased client conversions.Designed and implemented the ability for customers to connect any fitness device to record their activity using API integrations with Google, Samsung, Apple Health, Strava. Built on Angular & Ionic, PHP7 (custom ORM) on AWS. -
President / CtoBitsdujour 2007 - 2015Philadelphia, UsEvery day BitsDuJour offers 24 hour discount deals, on both Windows and Mac software. Think Groupon for Software! Built on .NET and Azure our service won the Best Independent Software Vendor Service Award at the 2010 Software Industry Awards. Managed company and, at it's height, ran 6 person tech, ops and marketing team and sent half a million emails daily.The business now runs on auto-pilot and I have no active daily involvement. VB/C#.NET on Azure with AWS services, multiple ecommerce integrations, jQuery -
Senior DeveloperComcast Jun 2011 - Dec 2013Philadelphia, Pa, UsDeveloped the Xfinity streaming TV app for the Xbox 360, and a variety of other in-house browser/device based and streaming projects like Xfinity on Campus. Worked closely with stakeholders to communicate the technical possibilities and transform business requirements into state-of-the-art streaming media services and products. Javascript, HTML5, Samsung Smart TV, Windows 8 Metro App, Roku app, C#, .NET, Silverlight, jQuery, streaming media. -
PresidentTipfrom.Me Jan 2010 - Jan 2011TipFrom.Me is a unique service that lets you turn your web customers into an active sales force through social sharing of deals. Our system integrated with any e-commerce platform. Ran and managed the 8 person company, designed the product, built on C# .NET, Azure, jQuery, SQL Server
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Ux LeadFis Mar 2008 - Oct 2010Jacksonville, Fl, UsBrides.com, WWD.com at Conde Nast. We went in, migrated the platform, trained the engineers, and upgraded the entire architecture front to back. -
User Experience LeadMassify Feb 2009 - Jan 2010New York, Ny, UsMassify was the first social networking web-app for the movie industry. MySQL, PHP and jQuery -
Information Architect ConsultantHanft Raboy And Partners May 2008 - Aug 2008UsCreated information architecture for the upcoming re-launch of Navigenics, a genome testing website. -
Founder / CtoIconico, Inc. 2003 - 2008UsEveryone needs a hobby, making UX and development software tools is one of mine. This hobby turned into Iconico, Inc. and tools like my award winning Screen Calipers and ColorPic still get hundreds of thousands of downloads today, despite their age. The business is now fully automated with outsourced support and requires no daily involvement. .NET, Delphi, Javascript. -
Ux ConsultantRazorfish Dec 2006 - Mar 2007New York, Ny, UsOn the team to build Portfolio, a Forbes killer business site for Conde Nast, their largest magazine site launch to date. -
User Experience AdvisorWebmd 2006 - 2007UsPart-time position advising the New York Tech Team on User Experience issues and building the first Symptom Checker. -
Senior Software Architect ConsultantLawyerlink Llc 2005 - 2006Chicago, Illinois, UsDeveloped document retrieval and search for LawyerLink's deep-linking article technology. -
Senior User Experience ConsultantSapientrazorfish May 2005 - Jul 2005New York, Ny, UsDeveloped user interface for FYE's in-store touch screen media station device. This required extensive custom Javascript with CSS and HTML embedded on a Windows CE device. -
User Experience ConsultantTribal Worldwide Jan 2005 - Jun 2005London, GbUX Advisor and QA on a variety of Tribal’s Flash and HTML internet sites, including Cuervo, Philips BodyGroom, Dannon Lite and Fit and New York State Lotto. -
Ux Architect ConsultantSchoolnet Nov 2004 - Feb 2005New York, New York, UsArchitected and developed interactive walkthoughs for the new SchoolNet Sharepoint customization. -
Software Engineer ConsultantCreative Realities Inc. Oct 2004 - Nov 2004Louisville, Ky, UsProduced a solution for displaying interactive content network through showroom Plasma displays -
Software Architect ConsultantIac May 2004 - Jul 2004New York, Ny, UsActive Directory, LDAP, RSS, SQL and .NET to re-architect their intranet, and resolve issues with search and employees access, resulting in a much improved employee intranet. -
Front-End Tech LeadMusicnet Sep 2003 - May 2004Seattle, Wa, UsArchitected and produced a flexible Javascript framework for embedding streaming media and Flash content in web pages to make custom music stores. -
Vp User Interface DesignRiskclick Sep 2001 - Sep 2003UsResponsible for Riskclick's User Interface team. Designed and developed a rich ASP.NET UI control framework linking the user interface to XML data to build a document management and workflow system for the insurance industry. -
Lead Design TechnologistRare Medium Aug 2000 - Sep 2001Lead design tech on Forbes.com, RecoveryCare.com and more, back when we were all paper millionaires before the dot-com bubble burst! -
Design TechnologistRare Medium Feb 2000 - Aug 2000 -
Associate Design TechnologistRare Medium Sep 1999 - Feb 2000
Nico Westerdale Skills
Nico Westerdale Education Details
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Oxford Brookes UniversityInteractive & Technology Arts
Frequently Asked Questions about Nico Westerdale
What company does Nico Westerdale work for?
Nico Westerdale works for Indevets
What is Nico Westerdale's role at the current company?
Nico Westerdale's current role is Chief Technology Officer.
What is Nico Westerdale's email address?
Nico Westerdale's email address is ni****@****ico.com
What is Nico Westerdale's direct phone number?
Nico Westerdale's direct phone number is +164623*****
What schools did Nico Westerdale attend?
Nico Westerdale attended Oxford Brookes University.
What skills is Nico Westerdale known for?
Nico Westerdale has skills like User Experience, Web Development, User Interface Design, Javascript, E Commerce, Software Design, Software Development, Online Advertising, Html, User Interface, Web Services, Usability.
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