Isabel Florence Conroy Email & Phone Number

Lake Zurich, IL, US

Northfield, Illinois, United States

Oversees Medline’s Nationally Branded Consumer Packaged Goods (CPG) Program within the Distributed Products Division. This includes managing supplemental benefits programs for Medicare Advantage, Medicaid, and Special Needs Plans, as well as integrating CPG/OTC products into the post-acute care space. Leads the execution, adjustment, and monitoring of.

Deerfield, Illinois, United States

• Led international marketing for three business units, aligning strategies to achieve sales goals and product commercialization.
• Created product road-maps, defined product vision and objectives, ensuring alignment with business goals and customer needs.
• Conducted market and competitor research, reported on results and implemented strategies to remain ahead of the competition.
• Managed marketing teams and agency for paid media advertising, ensuring cohesive messaging and enhanced brand presence.
• Leveraged data-driven insights to optimize product performance and adjust tactical plans for maximum impact.
• Developed strategic marketing plans, positioning products as effective solutions by crafting compelling messaging and leveraging marketing assets.

Elk Grove Village, IL

• Led North American marketing, rebranding strategy, and new website launch.
• Managed a multi-million dollar budget.
• Directed an internal team and external partners (advertising agency and paid media agency), developing integrated marketing and communication strategies across all channels.
• Elevated brand presence through strategic social media, paid media, events, PR and automated email marketing utilizing Salesforce Pardot.
• Tracked projects using JIRA, ensuring alignment and timely completion of projects and tasks within the team.

Emeryville, California, United States

• Developed strategic marketing content to pivot and elevate the VIMANA software brand in the industrial supply/manufacturing business segment.
• Rebranded from Manufacturing System Insights to VIMANA, enhanging market presence.
• Managed website, SEO, paid media, and social media, achieving significant online presence.
• Organized key industry events, increasing brand awareness and executive visibility.
• Implemented Account Based Marketing (ABM) for strategic accounts, conducting in-depth target account research and analysis to tailor marketing approaches for omnichannel campaigns.
• Coordinated with white label partners to effectively position company software, ensuring alignment with partner objectives and marketing demands.Co-developed successful ‘Big Data’ Conference at the International.

Lake Zurich, Illinois, United States

• Analyzed client needs to develop tailored marketing strategies, resulting in measurable business growth.
• . Created marketing business plans and collateral to align with plans focused on paid media (Google Ads, and various social media platforms).

Crystal Lake, IL

• Developed and executed comprehevive marketing strategies, boosting brand visibility.
• Implemented custom, tailored events for sales prospecting, boosting prospect engagement.

Schaumburg, IL

• Led marketing department, overseeing budget and corporate branding implementation.
• Orchestrated successful trade show presence.
• Optimized marketing budget allocation through data-driven decision making, resulting in improved ROI across various campaigns and initiatives.Was part of the Show Committee with the AMT (Association of Manufacturing.

Carol Stream, IL

Implemented marketing activities and standards for the Prince Castle and Silver King Refrigeration brands. Created technical and non-technical marketing materials. Coordinated customer specific events for trade shows, conventions, and seminars for McDonald's, Wendy's, Taco Bell and other major quick-service chains.

Arlington Heights, IL

Performed analysis based on industry sales reports (trend and competitive) so that I could forecast best available distribution networks for key products based on sales figures.Coordinated all aspects of trade shows and attended trade shows to ensure a positive outcome (largest 10,000 sq ft booth at IMTS). Negotiated, worked with, and provided direction to.

Arlington Heights, IL

Itasca, IL

Organized promotional activities and attended career fairs to attract new talent. Performed full-life-cycle recruiting, including; identification, sourcing, and qualification, of professionals for open positions.