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Marketing executive with over 30 years of experience, including general management of mid to large size organizations, corporate development, product development, brand strategy, brand style and brand architecture, packaging design and point of sale design, video development, website development and social media. Currently President and Chief Speed Officer at 121, a graphic design and content factory powerhouse with offices in USA, EU and Mexico. Under his leadership 121 has created a disruptive graphic design and content high volume business model based on SPEED becoming the preferred day-to-day branding partner for many Fortune 500 companies. As a team believer and entrepreneur Francisco has built other companies evangelizing his passion for branding through collaboration with talent all over the world. Prior to 121, was the Director of Client Services at Alazraki one of the leading advertising agencies in Mexico. Primarily focused on providing service to the firm's key national accounts.Previously served in key leadership roles at C&A for over seven years, a European retail department store conglomerate, his responsibilities included Communication's Manager, Private Credit Card and New Product development among others. Specialties: general manager, corporate development, product development, brand strategy, brand style and brand architecture, packaging design and point of sale design, video development, website development and social media.
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Chief Speed Officer121 Jul 2003 - PresentNueva York, Us121 is a full service network with offices in Washington DC, New York City, Buenos Aires, Amsterdam and Mexico wich specializes in Brand development. 121's disuptive business model has been key to becoming the go to day to day preferred partner for many Fortune 200 companies. -
PresidentShore 33 Jul 2021 - PresentWe are a company that exclusively designs, builds and provides nearshore and on-site dedicated teams around the world specialized in design, multimedia, e-comm, digital, and project management talent through time, quality, and cost-effective plans. -
Ongoing ContributorCeoworld Magazine May 2018 - PresentNew York, Us -
PresidentBrain-Ding Oct 2014 - PresentBethesda, Maryland, UsOur mission is to increase the awareness about the importance of building great brands. Present to the world how being persistent in crafting your brand can make a difference when trying to build a sustainable business. BRAIN-DING is a calling to all entrepreneurs to position the brand at the center of the marketing plan. -
FounderManifesto23 Feb 2016 - PresentBethesda, Maryland, UsFocused on developing patterns, textures and prints for the textile and stationery industries, with a disruptive approach to new concepts and art forms. Manifesto 23 partners with global manufacturers to bring their products to life and sell them to different retailers around the world. -
MemberEntrepreneur Organization Jun 2016 - PresentGbThe Entrepreneurs' Organization (EO) - for entrepreneurs only is a dynamic, global network of more than 7,500 business owners in 38 countries. Founded in 1987 by a group of young entrepreneurs, EO is the catalyst that enables entrepreneurs to learn and grow from each other, leading to greater business success and an enriched personal life. Membership in one of EO’s 118 chapters is by invitation only; the average member is 40 years old with annual revenues of US$18.4 million. -
Board MemberPeek-A-Boo Mar 2000 - May 2023 -
Head Of Commercial DevelopmentComunicaciones Alazraki Mar 2002 - Jun 2003México, Df, MxDevelop the commercial structure for Guadalajara's office.In charge of all business development.Developed and standardized client care policies and account management excellence systems.Developed strategic fundamentals to engage the firm in new markets.Increase sales from $400,000 to $600,000 in one year. -
Commercial Communications ManagerC&A Feb 1994 - Feb 2002Düsseldorf, Nrw, DePart of the startup team which launch the European conglomerate in Mexico. Responsible for all advertising and brand management. Developed and launched C&A's private label credit card program.
Francisco Serrano Skills
Francisco Serrano Education Details
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Universidad PanamericanaMarketing -
Liceo Del ValleGeneral
Frequently Asked Questions about Francisco Serrano
What company does Francisco Serrano work for?
Francisco Serrano works for 121
What is Francisco Serrano's role at the current company?
Francisco Serrano's current role is Chief Speed Officer @ 121.
What is Francisco Serrano's email address?
Francisco Serrano's email address is fs****@****orp.com
What is Francisco Serrano's direct phone number?
Francisco Serrano's direct phone number is +124027*****
What schools did Francisco Serrano attend?
Francisco Serrano attended Universidad Panamericana, Liceo Del Valle.
What are some of Francisco Serrano's interests?
Francisco Serrano has interest in Boating, Corporate Financial Reporting, Marketing Oriented Training, Education, Strategic Planning, Golf, Health.
What skills is Francisco Serrano known for?
Francisco Serrano has skills like Brand Development, Advertising, Marketing, Packaging, Marketing Strategy, Brand Management, Brand Architecture, Strategy, Integrated Marketing, Strategic Planning, Video Production, Business Development.
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