Iranagouda Patil Email & Phone Number

Bengaluru, Ka, In

Bangalore Urban, Karnataka, India

Bengaluru, Karnataka, India

* Leading cross-functional projects using advanced data modeling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities *Responsible for requirement gathering, setting up of deliverable deadlines and coordination with internal and external clients *Oversee the data/analytics requests process: tracking requests, prioritization, etc *End to End responsibility of 6 analytics accounts. Starting from business & data understanding - Data quality report First cut analysis, Implementing BI system, Adhoc analysis, Campaign recommendation - execution performance measurement and analysis *Leading a team of 10 members Projects: Dynamic Discounting - Personalized Pricing: The objective is to reduce %discount and increase sell-through by generating personalized pricing for each customer and style id combination. We are able to reduce discounting by 15% and increase sell-through by 5% points post implementing first version of DyDi Next Best Action - NBA: A customer-centric approach to marketing that considers multiple actions that could be taken for a speci?c customer and then decides on the best one to provide. The project includes de?ning mission and submissions, identifying suitable offers and drafting personalized calling scripts. up to 4% conversion rate achieved using NBA Customer Data Platform - (CDP/DMP): CDP framework is capable of collecting and managing any kind of data from transactional data from POS, inventory, web orders, mobile apps, marketplaces and clickstream data. The impact was visible in the RoAS (Return on Ad Spends) of digital platforms — it grew by 7% in the ?rst month, and increased further to 15% by the end of the following month Predictive Algorithms: I have worked/managed multiple projects where we need to predict churns, Identifying RTOs and Returns, Store clustering, Customer segmentation, Similar products, product recommendation, and the next transaction model etc.

Bengaluru Area, India

* Ensuring data accuracy and consistent reporting by designing and creating optimal processes and procedures * Complete ownership of NNNOW.com analytics * Reduced turnaround time by 85% by optimizing existing BI platform * Recommended product team to introduce a new feature which will save 30% of RTO cost * Built an algorithm to identify fraud store agents who are doing wrong practice to get incentive Projects: Retail Analytics Dashboard: One source of truth dashboard for Marketing, Ops and Merch team which helps in understanding customer behavior, CLTV, loyalty program health, Campaign performance, Conversion Rate, Site Performance, Inventory optimization, Preventing fraud activities etc Store remainder emailer system: Store reminder emailer system will trigger emails to particular store reminding the target as on when the store reaches the certain criteria Packaging Material Tracker: Packaging material tracer will send a mail to the concerned person to dispatch required packaging materials to required store

Bengaluru Area, India

1. Business problem understanding, hypothesis development and testing, and generating high impact and useful insights2. Insightful customer segmentation and store clustering to come up with action-oriented campaign plans3. Generated as much as 4-6X ROI for our leading brands like Mom & Me, Peter England, Red Tag through various campaigns4. Development and maintenance of Monthly, Quarterly reports and dashboards using MySQL or QlikView5. Provide solutions to ad-hoc requests, the process includes proficient QlikView, MySQL, and excel skills

Bangalore