Troy Jones Email & Phone Number

Frisco, TX, US

Dallas, TX, US

• Responsible for ensuring that all Agency work is on strategy and meets or exceeds the highest level of creative accomplishment.
• Contributes to growing the Clients' business.
• Helps identify and recruit new talent as well as provides leadership and guidance within their department.
• Manage a team of creatives for Pfizer, Merck, and Cricket Wireless brands.
• Develop creative strategies to promote health equity for Dieste Health, as well as, AT&T Cricket Wireless to increase brand awareness.
• Collaborate with cross-functional teams to execute successful go to market strategies and consumer facing creative campaigns.

• Lead a talented team of content storytellers, videographers, photographers, programmers, and music producers, overseeing all aspects of pre and post-production.
• Own and manage project /operating expense budget
• Actively coach and mentor creative talent, helping develop their skills and performance
• Create strong and effective internal partnerships, leading collaboration across integrated teams.
• Generate clear and actionable creative strategies that drive ROI
• Oversee the planning, production, and post-production of audio-visual content, ensuring projects aredelivered on time and within budget.

New York, NY, US

• Tapped to bring a diverse perspective, conceptual ability, and copywriting expertise on the MassMutual account.
• Collaborated with cross functional team to create, write, and produce national campaign for MassMutual Financials
• In 2023, campaign was awarded the prestigious Effie Award for the most effective campaign in the financial category.
• Increased overall customers by 5%, hitting a 6-year high for the brand.

NY, NY, US

• Developed creative strategies for brands looking to tap entertainment, sports & pop culture.
• Responsible for production across broadcast, video, digital, print, and social.
• Participated in strategic discussions, brief development and aiding in research.
• Lead internal departments and client team on project level details and execution of the campaign.

Plano, Texas, US

• Contractor -
• Help build Frito-Lay's in-house digital agency from ground up.
• Established new creative capabilities within Frito-Lay internally.
• Developed creative strategy for digital marketing activations and established in-house process for content production.
• Help lead and manage the ideation and creation of digital concepts for Frito-Lay brands.

Dallas, Texas, US

• Created brand, retail, and digital advertising for the McDonald's brand.
• Chosen to lead the creative efforts for internal start-up agency Moroch Urban.
• Developed creative that increased sales by 33% for McDonald's McCafe line of beverages.
• Created a co-branded spot for McDonald's and Coca-Cola that served as the most effective reference for Coca-Cola partnering marketing agencies

Chicago, IL, US

Associate Creative Director and Sr. Writer on the McDonald's and Verizon Brands.

Oakland, California, US

Created brand advertising for the GM brand of vehicles.

Advertising

Broadcast & Film /Communications