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A multidisciplinary creative director / writer who identifies opportunities for creative ideas in business, brand, and marketing challenges. Demonstrates exceptional communication and presentation skills, with the ability to articulate creative concepts and express their foundational business value. Brings tremendous drive, in addition to creative curiosity. Prefers a culture that promotes authenticity and inclusion. Fosters a collaborative, creative, positive culture across multiple disciplines and work styles. Equipped to help build and scale a creative department and can thrive amidst ambiguity.
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Founder And CeoThe PromptoryFrisco, Tx, Us -
Creative DirectorDieste Inc. Jun 2024 - PresentDallas, Tx, UsResponsible for ensuring that all Agency work is on strategy and meets or exceeds the highest level of creative accomplishment.•Contributes to growing the Clients' business.•Helps identify and recruit new talent as well as provides leadership and guidance within their department.• Manage a team of creatives for Pfizer, Merck, and Cricket Wireless brands.• Develop creative strategies to promote health equity for Dieste Health, as well as, AT&T Cricket Wireless to increase brand awareness.• Collaborate with cross-functional teams to execute successful go to market strategies and consumer facing creative campaigns. -
Group Creative DirectorEthno Multimedia Nov 2015 - PresentLead a talented team of content storytellers, videographers, photographers, programmers, and music producers, overseeing all aspects of pre and post-production.• Own and manage project /operating expense budget• Actively coach and mentor creative talent, helping develop their skills and performance• Create strong and effective internal partnerships, leading collaboration across integrated teams.• Generate clear and actionable creative strategies that drive ROI• Oversee the planning, production, and post-production of audio-visual content, ensuring projects aredelivered on time and within budget. -
Creative DirectorGrey Group Oct 2021 - May 2022New York, Ny, UsTapped to bring a diverse perspective, conceptual ability, and copywriting expertise on the MassMutual account.• Collaborated with cross functional team to create, write, and produce national campaign for MassMutual Financials• In 2023, campaign was awarded the prestigious Effie Award for the most effective campaign in the financial category.• Increased overall customers by 5%, hitting a 6-year high for the brand. -
Vice President Creative StrategyUnited Entertainment Group Jul 2015 - Dec 2015Ny, Ny, Us• Developed creative strategies for brands looking to tap entertainment, sports & pop culture. • Responsible for production across broadcast, video, digital, print, and social. • Participated in strategic discussions, brief development and aiding in research. • Lead internal departments and client team on project level details and execution of the campaign. -
Digital Creative Director - Frito-LayFrito-Lay Aug 2013 - Jun 2015Plano, Texas, UsContractor - • Help build Frito-Lay's in-house digital agency from ground up.• Established new creative capabilities within Frito-Lay internally. • Developed creative strategy for digital marketing activations and established in-house process for content production. • Help lead and manage the ideation and creation of digital concepts for Frito-Lay brands. -
Associate Creative Director /Senior WriterMoroch 2008 - 2012Dallas, Texas, Us• Created brand, retail, and digital advertising for the McDonald's brand. • Chosen to lead the creative efforts for internal start-up agency Moroch Urban. • Developed creative that increased sales by 33% for McDonald's McCafe line of beverages.• Created a co-branded spot for McDonald's and Coca-Cola that served as the most effective reference for Coca-Cola partnering marketing agencies -
Associate Creative DirectorBurrell Communications 2007 - 2008Chicago, Il, UsAssociate Creative Director and Sr. Writer on the McDonald's and Verizon Brands. -
Associate Creative DirectorCarol H Williams Advertising 2003 - 2007Oakland, California, UsCreated brand advertising for the GM brand of vehicles.
Troy Jones Skills
Troy Jones Education Details
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Dmb&B Creative Advertising ProgramAdvertising -
University Of Central MissouriBroadcast & Film /Communications
Frequently Asked Questions about Troy Jones
What company does Troy Jones work for?
Troy Jones works for The Promptory
What is Troy Jones's role at the current company?
Troy Jones's current role is Founder and CEO.
What is Troy Jones's email address?
Troy Jones's email address is tj****@****mac.com
What is Troy Jones's direct phone number?
Troy Jones's direct phone number is +151076*****
What schools did Troy Jones attend?
Troy Jones attended Dmb&b Creative Advertising Program, University Of Central Missouri.
What are some of Troy Jones's interests?
Troy Jones has interest in Technology, Sports, Children, Cooking, Education, Environment, Photography, Science And Technology, Advertising, Creative Writing.
What skills is Troy Jones known for?
Troy Jones has skills like Advertising, Integrated Marketing, Social Media, Digital Marketing, Copywriting, Creative Strategy, Television, Social Media Marketing, Creative Direction, Creative Writing, Entrepreneurship, Marketing.
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