Worked with Microsoft to establish a new research practice within their Research+Insights group to tell larger cross portfolio stories on topics related to consumer emotional connection, equity and social issues, and longer-term generational strategy for senior stakeholders.

Road-mapped technical and process enhancements for MMIT’s six survey-based product lines. That consisted of gathering requirements, assessing budgetary restrictions, evaluating market research software vendors, and designing solutions and training.MMIT acquired Zitter Health Insights on February 1st, 2019

The Managed Care Indices team conducts research into emerging trends of the US managed care market, especially the impact of new or soon-to-be-approved specialty therapies. My focus was in non-oncology therapeutic areas and I covered the entire process from research, survey design, fielding, analyzing, and final schematic presentation on a quarterly basis.

-Coordinated a direct report to oversee all aspects of the national ad space pricing and inventory – annual product revenue ~$300M.-Audience stewardship of all national ad deals – from deal close to final aired spot. Required precise forecasting of demographic data related to movie-going audiences. -Forecast/manage under-delivered media liability and report to finance for quarterly guidance.-Department liaison to IT for company-wide initiative to fast-track development of internal applications.-Assist executive management strategic planning by providing complex, long-term analyses, and recommendations on the company’s selling strategy/limitations in a dynamic media landscape.