Ivan Cuevas Ortin Email & Phone Number

Hayward, Ca, Us

Walnut Creek, Ca, Us

Implemented data-driven decision-making processes that transformed the business by leveraging data to inform decision-making at all levels of the organization. This led to an increase in revenue and profitability through the implementation of enhanced CPA and attribution measures. I also created and executed successful analytics projects, including defining data requirements, developing pipelines, conducting analysis, and creating visualizations. In addition, I developed and mentored high-performing analysts within the marketing organization. Some specific accomplishments include:✔ Defining, distributing, and analyzing key performance indicators (KPIs) for the company by owning and maintaining the data platform used to track sales, member count, and retention.✔ Outlining a new analytics management framework using Agile methodology.✔ Collaborating with marketers to analyze the impact of campaigns, resulting in identifying high CPA initiatives and saving $2 million.✔ Tracking the performance of external vendors and agencies through the implementation of A/B tests, resulting in $500K in savings.

Walnut Creek, Ca, Us

Drove operational initiatives in collaboration with service leadership, creating work plans, conducting analyses, and preparing final recommendations. Designed and implemented customized business analytics solutions. Led all aspects of solution implementation, including data and requirements gathering, report and dashboard design, and testing. Supported staff hiring and training.✔ Facilitated deeper understanding of customer behavior and steered sales strategy by producing ad-hoc analyses to assist BI team.✔ Continually developed scalable business insights for internal stakeholders by proactively identifying opportunities.✔ Expanded analytics platform to cover all KPIs, integrating multiple data sources.✔ Analyzed and recommended establishment of call center, yielding $1M in additional revenue with 100% ROI.✔ Automated analytics platform by developing pipeline between ERP, Google Big Query, and Tableau Server.

Atlanta, Ga, Us

Analyzed and interpreted large datasets, working with cross-organizational teams to determine actionable insights and opportunities. Set success metrics in cooperation with leadership. Addressed complex business questions by defining, acquiring, and using modeling (Alteryx) and analytical (Tableau) software and existing data. Oversaw person product analytics team, providing career development support. Facilitated staff hiring and training.Enhanced distribution of insights to 100 internal customers by directing transition from Excel to Tableau Server. Built team of Tableau Desktop and Server experts to strengthen and automate data analysis.Embedded foundation for data-driven business decisions and propelled revenue by partnering across company to develop new value metrics to measure company and product performance. Broadened analytical scope, enabling company to shift from selling features to selling results. Provided marketing and sales with primary metrics used during largest industry event where Xtime earns 30% of its yearly sales.✔ Managed analysis of data from 8,000 dealers and 10 million transactions per month, demonstrating exceptional attention to detail.✔ Collaborated with sales, marketing, and product teams to identify client needs and maximize product adoption by delivering data-driven insights.✔ Built repeatable, scalable workflows with Tableau Server, leading end-to-end initiatives.✔ Crafted in-depth visualizations and analysis by blending data sources, including Oracle, Salesforce, Zendesk, and Google Analytics.

Atlanta, Ga, Us

Maximized engagement for associated Nissan’s regional office and Nissan’s field staff by providing relevant reporting, workshops, program communications, and deliverables. Addressed questions and concerns about market field services consulting status and implementation updates, as an external point of contact for a regional office. Supported new employee onboarding and training. Coached junior staff on advanced functionality, process improvement, and product customization. Deployed Xtime at multiple call centers for dealer groups with 20+ call center agents.Oversaw and assessed email communications for several dealers, distributing 20,000+ emails monthly.Devised and analyzed call center campaigns to raise revenue and retention rates.Orchestrated service department operations improvements to boost productivity and efficiency.

Atlanta, Ga, Us

Appointed to oversee client-facing programs and in-dealership consulting activities concerning Nissan’s dealers for Xtime. Cultivated and maintained customer relationships, acting as primary contact during implementation phases of Xtime products. Ensured product configuration to customer processes based on in-dealership consultations. Supported product training for enterprise customers. Generated customer status reports, outlining open and closed tasks.✔ Optimized service retention, show rates, and web-based appointment scheduling driving revenue by evaluating core opportunities within dealership service operations to identify areas for policy improvement.✔ Increased total Xtime utilization and % web appointment targets by 100%+ for 30 dealerships.✔ Crafted D2C communications and defined customer parameters within CRM to fuel consumer-specific marketing.✔ Raised % of web appointments from 3% to 15%.✔ Boosted Xtime utilization from 30% to 80%.✔ Realized an additional $30K per year by upgrading 15 dealers.

Provided data insights on service department performance for General Motors Europe to elevate sales, efficiency, and customer satisfaction.Conducted in-depth analysis of service department operations, providing dealer-specific, actionable recommendations and following up to hold dealers accountable.Achieved 5% increase in service sales by reallocating staff tasks to provide more upfront time for service advisors to review vehicles, prepare the necessary paperwork, and deliver improved customer service. Raised customer loyalty by 9% for cars 3-5 years old by ensuring quality service, competitive pricing, and precise delivery times.

Gothenburg, Sweden, Se

Promoted to manage dealers’ warranties and dispersing goodwill payments. Defined new role and established efficient processes for optimal warranty resolution. • Served as expert on warranty policies, processes and technical issues for dealerships and resolved issues.• Trained dealership personnel on warranty policies in order to proactively reduce unnecessary costs.• Managed $15M warranty budget and dispersed $1.3M goodwill budget for all of Spain (80 dealerships) with focus on customer satisfaction. • Created detailed budget tracking system to ensure budgets were not depleted prematurely. 30% of goodwill budget had been spent within first two months of year. After implementing tracking system, budget was 10% by month six.

Gothenburg, Sweden, Se

Oversaw service quality provided by key truck dealership network (30 service locations). Analyzed ongoing service data metrics (customer satisfaction, dealer KPIs) to ensure company standards and policies were followed.• Surpassed zone’s CSI quality objectives within six months. Trained dealerships managers and technicians on key service metrics they affected and realigned their performance incentives to motivate change. • Increased customer satisfaction of large accounts (500+ trucks) by swiftly and personally resolving warranty concerns immediately.• Completed rigorous three month after-sales training with a business excellence and technical focus.

Detroit, Michigan, Us

Led detailed warranty audits at 25 Ford dealerships, each with 100 warranty plans, to identify opportunities.• Reduced warranty costs by developing specific operational recommendations to improve each dealer’s warranty process including more accurate intake procedures and better upfront customer communication.

Master'S Degree, Data Science

Data Science, Data Science

Data Science Certificate, Data Science

Master Of Business Administration (Mba), Management And Operations

Certificate, Automotive Industry Management, Automotive Business

Master Of Science, Automotive Engineering, Automotive Engineering Technology/Technician

Bachelor Of Science, Mechanical Engineering, Mechanical Engineering

Bachelor Of Science, Mechanical Engineering, Mechanical Engineering

Certificate, International Trade And Commerce, International Business/Trade/Commerce