Helps pharmaceutical/medical device companies and medical communication agencies create compelling, clear, and concise scientific content with the power of words.Capabilities and services:- HCP promotional and educational materials- Sales force and MSL training materials- Scientific platform- Scientific publication supports, including manuscript writing, abstract and extended abstract, posters, and slide presentations- Meeting and conference coverageExtensive experience and familiarity with:- Immunology, oncology, and immuno-oncology- Hematology, hemostatic/sealing devices, and blood management- Neurology- Social media in clinical and health research- Community engagement with research

Research interests: health communication, advertising, social media, persuasion theory.Research assistant at UMN Clinical and Translational Science Institute:- Led a scoping review article on the roles of social media in clinical trial recruitment- Analyzed and recommended programming strategy for a Facebook community engagement projectTeaching assistant:- Introduction to Mass Communication- Principles of Strategic Communication- Pop Culture- Psychology of AdvertisingGuest lecture:- Health Care Advertising for Introduction to Health Communication class

Global marketing lead for hemostasis portfolio (FLOSEAL, HEMOPATCH) and immunoglobulin portfolio (GAMMAGARD/KIOVIG).Developed global portfolio strategy, brand positioning, marketing tactics (brochures, apps, videos) and training materials.Created scientific messages for a device to stop bleeding during surgery.Collaborated with leading surgeons and physicians to develop and execute speaking events, webinars and instructional videos.

Led the development of positioning, branding and educational campaign for a Hepatitis C product (OLYSIO).Assessed market opportunity for merger/acquisition and licensing of various Oncology assets.Analyzed strategic options for a biologic product to enter China.

Assessed novel fraternal business models for Thrivent Financial for Lutheran to identify key success factors and roll-out processIdentified key drivers to improve ranking and overall school performance and initiated change management process at Minneapolis Public SchoolDeveloped strategic alternatives for 3M Automotive Aftermarket Division to expand its businesses in emerging market

Analyzed competitive landscape and designed patient services for a new rheumatoid arthritis product.Identified unmet needs in service offerings among rheumatology patients and healthcare professionals.

Developed brand strategy and marketing executions for CANESTEN, a dermatology product.Developed digital educational campaign on yeast infection.Analyzed consumer’s behavior and trend in dermatology market.

Developed marketing strategy and execution of CRAVIT (levofloxacin), an antibiotic for respiratory infections.Developed sales brochures and training manuals.Grew YOY revenue by more than 50%.

Analyzed market trend and sales data of respiratory and pain medication market.Developed sales brochures for primary care products.