I am responsible for overseeing PR efforts, managing social media platforms, and developing influencer strategies to enhance brand visibility, drive engagement, and expand market reach. My role includes crafting cohesive communication strategies, executing campaigns, and fostering key partnerships that align with the brand's goals.

DETALE CPH hired me as an external consultant in the role of PR Manager. I am responsible for developing the PR strategy, supporting the brand's expansion into new markets, increasing PR visibility, and leading major brand collaborations.

My company, 2201 Project, is a PR and marketing consulting company specializing in lifestyle brands. I assist a large variety of brands, including mid-sized to large stock exchange companies.I have +14 years of experience in marketing and PR, working with brands such as Balenciaga, Celine, Bang & Olufsen, Ganni, By Malene Birger, SAS, L'Oréal, Flügger, Villa Copenhagen, and more. Some of these brands I have worked with on a long-term basis being part of the day-to-day team (e.g. as Manager / Head of the department), and others have been one-time projects / brand collaborations.

Flügger hired me as an external consultant in the role of PR Manager for Notes. I am responsible for setting the PR strategy for Notes, helping the brand expand to new markets, increasing PR awareness, and leading big brand collaborations.- Implementing a press and influencer strategy- Developing and execute 360-degree campaigns- Maintaining day-to-day contact with press, influencers, and VIPs- Leading big projects and brand collaborationsNotes is owned by Flügger. Notes produces quality paint with respect for the nature. The paint is water-based and certified with the Nordic Swan Ecolabel and the EU Ecolabel. Furthermore, the paint contains an ultra-low level of VOC, meaning it emits a minimal amount of harmful chemicals during the drying process.

I was hired by Message as an external consultant in the role of Marketing Manager. During my time there, I was responsible for building the CVIs (Corporate Visual Identities) for all of Message's brands, as well as developing the marketing strategy for the company. This included:- Creating an annual plan for all of the brands, including Message, mbyM, Global Funk, Frakment, Dharling, and Project Unknown- Developing CVIs for each of the brands- Creating and implementing 360-degree campaigns- Organizing and overseeing photoshoots- Implementing a press and influencer strategy- Developing campaign strategies and setting KPIsMessage was established more than 40 years ago. With more than 30 stores in the Nordics, the group - together with its brands - specialize in fast fashion.

Villa Copenhagen hired me as external consultant in a role as the Head of PR & Marketing. During my time there, I was responsible for setting the marketing strategy for the company and building all of their systems from scratch. This included:- Creating an annual plan for all the brands: Villa Copenhagen, T37, Kontrast, Rug Bakery- Developing and creating 360-degree campaigns- Implementing a press and influencer strategy- Developing campaign strategies, setting KPIs, and hiring and managing a day-to-day team- I was responsible for managing a team of 4 peopleVilla Copenhagen is a 5-star sustainable hotel located in Copenhagen. We won 'the world's greatest places' in 2022 by the New York Times.

Bang & Olufsen hired me as an external consultant in the role of Project Manager (Producer). In this role, I was part of the team building an in-house creative studio in the Marketing department. The objective was to in-source all baseline assets needed across the B&O organization, including lifestyle images, pack shots, packaging, icons, and explanatory product videos.Responsibilities:- Project management- Creative direction and input throughout the projects- Creating creative briefs to set the scene for all stakeholders involved in a production/process- Working constantly with external agencies and freelancers- Extensive experience with Computer Generated (CG) asset productions as well as traditional photography productions- Planning and executing strategic projectsBang & Olufsen is one of the oldest brands in Denmark. The company is known for delivering high-end, bespoke audio solutions suited for all occasions worldwide.

Employed as PR & Marketing Manager, responsible for managing a team of 5 people and overseeing the overall task of implementing a complete rebranding of the brand, including: Logo, Website, CVI, New PR & marketing strategy, wholesale marketing, development of a new visual language, as well as shop and showroom concept. During my tenure, the following achievements were accomplished:- Website revenue grew by 5x- Collaboration with 200 influencers- 55,000 more newsletter subscriptions- Updating of all materials

I started up the Marketing department at By Malene Birger. During my time, I was responsible for creating all marketing activities for our brand/franchise stores within key markets such as the UK, Japan, France, Scandinavia, the US, and Germany. I also handled all international marketing requests for key account clients across 42 countries.During my time at By Malene Birger, I developed the following:- Created and executed 360-degree global campaigns- Created marketing structure and guidelines- Developed and executed retail events, pop-up shops/events, and happenings- Planned and maintained an activity calendar for Retail Marketing- Visited and hosted events around the world- Planned and executed marketing plans for department stores like Galeries Lafayette, Selfridges & Harrods- Responsible for the Instagram accountI was responsible for managing a team of 4 people.

As E-Commerce coordinator at By Malene Birger, I am assisting the daily E-commerce business. My tasks include producing imagery for all platforms related to E-commerce and helping maintain the visual brand guideline across medias involved with the E-commerce business.- Social media- Planning email and social marketing campaigns- Producing e-commerce related imagery from seasonal campaign material- Creating newsletters for B2C, B2B, and PR purposes- Styling, coordinating, and producing packshot photos and online model photo shoots for online material- Executing and planning creative visual output for the online store and other platforms- Constantly monitoring site content and functionality across desktop and mobile sites

As PR Assistant at By Malene Birger, I was assisting the daily PR business. My tasks included lend outs and coordinating the showroom. I was working with the public relations team to ensure smooth running of the division in daily tasks.