Ida Utterström Email & Phone Number

I manage multiple B2B clients’ inbound marketing efforts, covering strategy development, implementation, and data analytics. I craft tailored marketing strategies to meet clients' unique goals, encompassing SEO, content creation, marketing automation, website optimization, and paid advertising.

I've successfully executed a range of strategic initiatives to bolster our market standing and enhance our brand identity. Key accomplishments include:- Implementing Marketing and Employer Branding Strategies: Developed and deployed comprehensive strategies that effectively strengthened our market position and solidified our brand identity.- Rebranding: Led a complete rebranding effort, ensuring a fresh and relevant representation of our company in the market.- Social Media Engagement: Amplified our presence on social media platforms, engaging with audiences and building a stronger online community.- Campaign Management: Orchestrated and managed various marketing campaigns, aligning them with our overall brand strategy and business goals.- Website Revamp: Spearheaded the rebuilding and updating of our website, enhancing user experience and aligning it with our current brand vision.- SEO: Implemented SEO best practices, consistently improving our website's visibility and search rankings.- Podcasting: Producer and editor for our company podcast, creating engaging content that resonated with our audience.- Content Creation: Crafted a wide range of compelling content, supporting our marketing and communication efforts across various channels. - Data and Analytics: Utilized data analytics to drive decision-making, optimizing our marketing strategies based on insights gathered from data.- CRM Implementation: Currently implementing CRM MailChimp, to streamline our customer relationship management and enhancing our marketing automation capabilities.

I have achieved several significant milestones that have contributed to the efficiency and effectiveness of our operations. My key accomplishments include:- Building an Intranet: Successfully led the development of an intranet platform, facilitating improved internal communication and resource sharing across the organization.- Managing and Optimizing our Customized HR Solutions: Oversaw and enhanced a customized HR department service and improving overall operational efficiency.- Sales and Concept Improvement: Proactively identified and implemented improvements in sales strategies and business concepts, contributing to enhanced business growth and customer engagement.- Developing Internal Communication Processes: Established robust processes for internal communication, ensuring a cohesive and efficient exchange of information within our consultant team.- Way of Working for Consultant Team: Formulated and implemented structured working processes, optimizing the workflow and productivity of our consultant team, leading to better project delivery and team performance.

Stockholm, Sverige

In my role as a Consultant & Project Manager, I have effectively contributed to various facets of organizational development and client project management. My key accomplishments include:- Recruitment of New Colleagues: Played a pivotal role in the recruitment process, bringing in new talent to strengthen our team.- Rebuilding and Streamlining the Onboarding Process: Led the overhaul of the onboarding process, making it more efficient and user-friendly for new hires, which facilitated a smoother transition into the company.- Facilitating Kick-Off Sessions and Requirement Analysis for Clients: Organized and conducted kick-off sessions and detailed requirement analyses, ensuring client needs were clearly understood and met from the outset of each project.- Enhancing Company Culture: Worked on refining our vision, mission, and values, and successfully integrated these core principles into our operational processes and social media presence.- Project Lead for Learning & Development 360 Process: Directed the development of a comprehensive learning and development program, encompassing peer coaching, peer learning, self-development plans, skill development plans, and retrospectives.- Client Project Leadership and Participation: Engaged with multiple clients in dual capacities, both as a project lead and as an active team member in various projects, demonstrating versatility and effectiveness in different roles.

Weekly lectures & individual career coaching for game development students

As the project lead, I established the People & Culture function, implementing new processes and structures in recruitment, onboarding, learning & development, and exit procedures. I also provided coaching and support to managers organization-wide, driving employee engagement and fostering a positive work environment.

As an HR consultant, I supported projects at Snowprint Studios focused on enhancing the internal Talent Acquisition function. Through strategic guidance and implementation, I optimized recruitment processes to attract top talent and improve overall hiring outcomes.

Stockholm

At Mojang Studios, I developed and internalized the previously outsourced Talent Acquisition function. Working closely with the Senior HR business partner, I digitalized the onboarding process, established performance and development cycles, and facilitated leadership development. I implemented a value-based recruitment process, educated hiring managers, and successfully hired approximately 30 professionals across diverse roles. My contributions strengthened HR and supported Mojang's growth.

Stockholm, Sverige

As a Group HR Coordinator at Academic Work, I supported the internal HR function in driving employee performance and engagement. This included analyzing employee survey data, administering HR systems and wikis, developing learning programs, facilitating internal communication, and contributing to employer branding efforts.

Stockholm, Sverige

As a jury member of the Business Model Awards, in collaboration with Affärsvärlden, Cordial, and 4Potentials, I have had the privilege of analyzing companies that challenge today's business models and markets. This role has allowed me to be at the forefront of identifying and evaluating cutting-edge businesses that drive innovation and shape the future.

Stockholm, Sverige

Marketing Automation, Vg

Kurser: - Digital marknadsföring, 30 YH - Marketing Automation, CRM & Journey mapping, 30 YH

Digital Marknadsföring För Tillväxt, Marketing, Vg

Completed a comprehensive training program that covered key areas of digital marketing, including social media, paid advertising, search.

Master'S Degree, Management And Development

24-Week Programming Boot Camp Learning How To Build Web Projects And Digital Products, Using Javascript And React

Bachelor Of Business Administration - Bba, Business Administration - Management

Upper Secondary School, Social Sience And Economics