Ida Benedetto is an experience director and design strategist. She specializes high-stakes meetings, adventures, and celebrations, creating opportunities for innovation, insight, and change. Ida is most delighted when people surprise themselves by stretching beyond their known limits, and she believes good design can make this possible.She is recognized as an innovator in the field of experience design for creating intrepid adventures for cultural icons and transformative strategy sessions for heads of corporations. Clients have included BlackRock, Starbucks, IBM, Google, Facebook, Samsung, NBCUniversal, Activision Blizzard, Ogilvy, Pfizer, Bayer, and Ralph Lauren. Her research on the design of transformative social experiences has been used in coursework at Harvard, Carnegie Mellon, and NYU, among others. She has been featured in multiple New York Times Bestselling books, Businessweek, Fast Company, NPR, and the New Yorker.Ida is a 5th-generation New Yorker who loves to kayak and read library books. She is a volunteer conflict mediator for the New York Peace Institute.