Principal And Creative Director
CurrentIn my role as principal and creative director, I oversee the strategic, conceptual and creative development of all projects. I am also responsible for the firm’s business development and client relationships.I lead a multidisciplined team of creative strategists and strategic creatives helping professional services and nonprofit brands in all steps of the branding process – from strategy through design, across print and digital, and covering all aspects of marketing communications. Substance151 helps brands evolve to meet today’s challenges, cement their position and grow their strength in the marketplace, and to deeply connect with their audiences.Brand Strategy: Research, Analysis and Insights | Audience Personas | Brand and Communications Audit | Brand Architecture | Brand Platform | Brand/Culture Alignment | Brand Activation and Management | Brand Rollout.Brand Experience Design: Creative Strategy, Naming and Tagline, Brand Voice and Message, Visual Identity and Design Systems, Brand Books and Guidelines, Print, Digital and Environmental Design.Digital: Digital Strategy | Website Design and Development | Social and Digital Marketing.Customer and Employee Experience: CX and EX Research and Insights | Brand, CX and EX Alignment | CX and EX Strategy, Design and Implementation | Training and Education.Marketing: Strategy and Planning, Integrated Marketing Campaigns, Sustainability/CSR Marketing, Content Marketing and PR | Ongoing Marketing Support.Industry Focus: Professional Services, A/E/C (Architecture, Engieering, Construction), Technology, Nonprofit and Mission-Driven Organizations.
