Ida Guida Email & Phone Number

Zurich, Switzerland

Baar, Switzerland

Drove the business performance of TYSABRI® (natalizumab - monoclonal antibody), key asset in Biogen's Multiple Sclerosis portfolio. Enabled executional excellence by providing strategic guidance and tactical support to Affiliates, while identifying opportunities for business growth and competitive advantage.● Effectively bolstered TYSABRI performance in a highly competitive environment● Launched TYS subcutaneous across 27 markets● Served as brand champion for TYSABRI, representing the "voice of customer" during strategic discussions with the Global team and providing input on life-cycle management initiatives, data generation plan, supply chain, business development, pricing strategy.

Baar, Svizzera

Accountable for developing and executing the launch readiness plan for aducanumab, the first disease-modifying therapy in early Alzheimer's disease. Worked closely with ECP markets to guarantee first-in-class launches and appropriate financial analysis, planning and desired ROI.● Defined product positioning, commercial go-to-market strategy and financial planning to execute the best-in-class launch of aducanumab. Developed launch toolkits, disease awareness and promotional materials, trainings, tracking tools and dashboards. ● Developed and launched www.identifyalz.eu, Biogen's targeted disease awareness campaigns for patients, caregivers, policy stakeholders and HCPs.● Executed healthcare ecosystem readiness analysis and care setting segmentation to ensure successful launch across the region.

Milan, Lombardy, Italy

Responsible for co-creating and executing key above-market programs to drive the performance of the Multiple Sclerosis portfolio across ECP region. Trained cross-functional teams on omnichannel transformation and competitive initiatives to enhance customer impact and portfolio differentiation. ● Supported the customer journey design and execution of marketing initiatives through omnichannel orchestration, involving F2F interactions, e-detailing, Veeva Approved Emails, mass e-mails (Salesforce Marketing Cloud), websites and social media platforms.● Collaborated with Biogen's Digital Factory to roll-out a new delivery process for marketing materials.

Milano, Italy

Led the TYSABRI’s performance at national level, ensuring its growth and leadership position in the high-efficacy space. Implemented the annual brand plan and marketing mix with impact, by leading the cross-functional Brand Team and in-field teams. ● Engaged with Italian Key Opinion Leaders to co-create innovative initiatives and develop strategic partnerships (i.e. Hot topics meetings, Rising Star educational program).● Closely liaised with National sales managers and sales teams to increase sales force effectiveness and define key account plans.

Pavia, Italy

Applied state-of-the-art molecular techniques to diagnose and provide treatment for rare inherited forms of cardiomyopathies and metabolic multi-organ conditions, such as Marfan syndrome, Fabry and Ehlers-Danlos syndrome.

Agile Business Expert And Startup Coach Saq Certificate (Swiss Association For Quality)

As part of a startup simulation, the course focused on a variety of innovation and project management methods and practical specialist.

Postgraduate Degree, Digital Marketing Strategies: Data, Automation, Ai & Analytics

Gained an end-to-end perspective of the modern marketing process, which starts with gathering customer insights, moves through content.

Postgraduate Programme, Internet, Social Media And Mobile For Corporate And Marketing Communication

Learned about the strategic role of social media marketing in creating new business opportunities by redesigning customer digital.

Postgraduate Degree, Marketing Management In The Pharmaceutical Industry - Mamaf

Gained deep understanding of marketing and sales models in pharma industry, market research and critical analysis of sales process.

Msc Degree In Medical And Pharmaceutical Biotechnology, 110/110 Cum Laude

Gained in-depth knowledge on the biochemical and physiological aspects of human cells, tissues, and organisms, and the basis of human.

Bsc Degree In Biotechnology, 110/110 Cum Laude

Developed a solid foundation in biotechnology research and innovation, including stem cells and their use in various research fields.