At Dots, we’re rewriting IT logistics, one automated workflow at a time.Let’s face it—IT logistics is a pain. That’s where Dots steps in. We’re not here to sugarcoat it, managing IT assets is messy, manual, and time-consuming. Dots automates the chaos, handling everything from onboarding and offboarding to procurement, storage, and retrieval. Think of us as your IT logistics autopilot—no headaches, no excuses.As Fractional Product Growth Lead, I roll up my sleeves and get to work:- Building no-fluff growth strategies that drive real adoption and retention.- Making data the hero to align the product with what users need.- Expanding Dots into new markets because the world could use less IT chaos.- Streamlining onboarding flows and user journeys to make the product stickier than duct tape.

In-room phones? Seriously, who’s still using those? DialZero kicks those dusty relics to the curb with a slick, QR-code-powered interface that lets guests connect with hotel services effortlessly—no downloads, no logins, no headaches.What I Do (Besides Trying to Make In-Room Phones Extinct):- Growth Hacker Extraordinaire: Crafting and executing strategies that put DialZero on the map (and in every hotel room worth its sheets).- Brand Whisperer: Helping us talk the talk so hotels and guests listen—and care.- Market Maverick: Driving go-to-market initiatives that get us customers, keep them happy, and make them stick around.- ROI Wizard: Making sure every marketing dollar works harder than your last cup of coffee.Message Maestro: Ensuring our product sings in a tune that the hospitality world vibes with.

- Developed and executed comprehensive go-to-market strategies for multiple product releases, enhancing platform sign-ups by 125% and improving demo conversion rates by 50%.- Organized and led quarterly virtual product showcase events, presenting new features and updates to over 1,000 attendees, resulting in a 30% increase in feature adoption rates.- Spearheaded the automation of customer journeys and implemented A/B testing, optimizing user engagement and retention.- Coordinated with cross-functional teams to align product development with marketing initiatives, ensuring cohesive messaging and successful product launches.

Compete is a SaaS platform for compensation and benefits benchmarking for top tech companies.Increased Lead to Demo conversion rate by 125%Decreased Cost per Lead by 500%Decreased Cost Per Demo by 450% Managing 360 digital marketing strategy including messaging, funnels, social media, and creative performance while implementing top-tier marketing tools to increase prospects and engagement customers awareness.

Leading the company's top B2B and B2C products marketing efforts increasing sales conversion by 150% -Product Marketing - Leading the company's top B2B and B2C products marketing efforts, conducting market research, defining customer needs, and managing their lifecycle-Data-Driven Decisions - Conducting an analysis of the company's website, landing pages, and products help us optimize the different products for better user engagement.-Marketing Technology - Implementing advanced tools and software (Optimizer 360, Ex.co, etc.) to try different messages, micro-copy and design to increase on-site acquisition-Content Marketing - Developed relevant content for each audience in relevant assets SEM, SEO, landing pages, ads, user acquisition e-mail and other

Worked with top Unicorns and SaaS companies such as EKO, Walmart, Lightricks, Favro, Pleo, Puls, Bluevine, Worthy, and others to grow and scale up their user acquisition efforts. Responsible for handling projects which consisted of data collection and data analysis.- Research - analyzing clients creative campaigns and conducting market research by talking with the brand's sales, marketing, and R&D teams as well as interviewing with the brand's clients to achieve great results-Data-Driven Decisions - Conducted an ongoing analysis of the client's campings, which help us optimize and scale up their campaign results.

*Developed annual marketing and communication strategies as well as tactical plans to improve customer, provider, and partner communications across print, email, social media, events, and traditional media.*Developed online marketing strategy to increase awareness & sales*Trend Research*Project Management*Writing Creative & Product Briefs*Created and implemented Online and Offline creative co-operations for top brands, such as Paper, Max, Frequent Flyer, El Al, Elit, Osem and many more

-Product Management - Led the full life-cycle of Zappa TV platform. Designed and initiated a 12 months roadmap to re-build the onboarding process, adding new features and increasing user retention-Digital Marketing - Managed the Zappa TV product launch, advertising, marketing, and online campaigns, conducted A/B testing on the streaming platform and online campaigns to reach maximum efficiency.-Creative & Storytelling - Adapted and created content in relevant channels such as SEM, SEO, landing pages and others. Developed and promoted creative campaigns for the company's partner's venues, events, and platforms.-Key Achievements:Increased the platform user retention by 300%Increased the percentage of user subscriptions by 500%

Key Achievement: I was the first to work directly with the leading streaming platforms (Youtube, iTunes, and Spotify) therefore increasing revenue by 35% -Marketing - Led the artist's marketing campaign from start to finish, including creating marketing material, online campaigns and monetized sales and streaming revenue.-Team Management - Managed talented social media managers, performance managers, designers, and developers.

Team Management - Managed and coordinated with over 10 digital managers and designers.Strategy - Giving strategic presentations and conducting a market analysis defining customer's voices, needs, nerves, messaging strategy, and storytelling.Planning - Designed a full roadmap and specification for the agency's clients for successfully launching their products, defining KPIs, and roll-out process.

Devised marketing strategies for brands, including media crisis management, managed large accounts in terms of online campaigns, budgets (PPC) and online presence for Autodesk, Subaru, Coca Cola and others.

Creative Director and Vice Station Manager

Marketing and consulting future students the many degrees of Sapir College